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Search Engine Watch
July 26, 2010
Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available.   |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
CRM
July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
January 3, 2012
Kelly Liyakasa |
Beyond the Arc, Attensity Team Up Data analytics and strategy consultancy strengthens Social Customer Insights solution. |
CRM
November 30, 2011
Judith Aquino |
Salesforce Takes Enterprise Social Media Marketing to the Cloud Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
CRM
June 2012
Judith Aquino |
Find the Right Social Media Monitoring Tool Knowing how your brand is faring on the Web is essential, but which solution is best for your organization? |
InternetNews
May 11, 2010 |
IBM Updates SPSS for Enterprise Social Media IBM refreshes its SPSS line of predictive analytics software for social media in the enterprise, offering firms the ability to track and analyze Web content for things like changes in customer sentiment. |
CRM
June 25, 2015 |
DialogTech Releases DialogTech for Mobile Marketing New solution provides marketers with attribution and real-time control for callers from mobile advertising sources such as Google, Facebook, Twitter, YouTube, display, and more. |
Search Engine Watch
September 20, 2010
Nathan Linnell |
How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM
July 16, 2013 |
Spredfast and Brandwatch Partner on Social Intelligence and Engagement Solution Joint customers can now leverage advanced social analytics to drive real-time engagement. |
Inc.
April 2006
Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. |
Search Engine Watch
March 1, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. |
Information Today
April 15, 2010 |
SAS Social Media Analytics Tool Extracts Marketing Data from Social Networks Its new enterprise solution product, SAS Social Media Analytics, will tap into online conversation data to help medium and large companies understand, predict, and act on social media data. |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
CRM
June 25, 2015
Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
CRM
May 13, 2015
Oren Smilansky |
IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging. |
Search Engine Watch
December 28, 2010
Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
CRM
April 9, 2014 |
Sysomos and Clarabridge Partner on Multichannel Customer Analytics The technology partnership pairs social intelligence with customer insights. |
CRM
April 16, 2014
Maria Minsker |
Curalate Extends Its Visual Analytics Platform to Tumblr Curalate's solution derives insight from the 75 percent of Tumblr posts that contain no text. |
Fast Company
Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
CRM
August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
CRM
November 12, 2012
Judith Aquino |
Attensity Rolls Out Analytics Suite for Product Launches The New Product Introduction solution lets marketers track online sentiment around new releases. |
Search Engine Watch
August 13, 2010
Frank Watson |
Beyond Website Analytics: Tools For Helping Measure 'Other Things' Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools. |
CRM
March 27, 2015
Pam Plyler |
5 Steps to Improving Your Social Customer Service Combating social media challenges is a must for doing business with today's consumers. |
CRM
June 16, 2015 |
Geofeedia Releases Location-Based Social Media Intelligence Platform Geofeedia 4.0 lets users understand social media at a specific location in real time. |
InternetNews
March 16, 2011 |
Zenoss Adds Analytics to Monitoring for Datacenter Insight Technology used by VMware to help manage its own operations, gets a boost with new analytics. |
Search Engine Watch
November 15, 2010
Nathan Linnell |
Building a Social Media Predictive Model After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success. |
CRM
December 6, 2013 |
Engagor Partners with Winvale to Bring Its Solutions to Government Clients Engagor's Partnership with Winvale makes its social media management platform available on the GSA. |
Information Today
May 12, 2015 |
LinkedIn Now Offers Analytics for Publishing LinkedIn introduced analytics for publishing on its platform that provide insights into who reads and engages with users' posts. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
December 12, 2011
Judith Aquino |
SAP and NetBase Partner on Social Media Apps Their joint solution offers enhanced social media monitoring and analytics. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
CRM
June 3, 2011
Leonard Klie |
Rise in Social Media Requires Businesses to Rethink Customer Value A new report suggests that new measures of value are needed so that organizations know how best to direct engagement efforts. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
March 2011
Donna Fluss |
Realizing the Benefits of Speech Analytics Initially for contact centers, the Holy Grail for marketing and customer service organizations has widened its scope. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
CRM
August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
CRM
November 2014
Donna Fluss |
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. |
