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Search Engine Watch March 1, 2010 Nathan Linnell	Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series.
Search Engine Watch August 31, 2009 Ron Jones	Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch September 20, 2010 Nathan Linnell	How to Create a Social Media Ad Buy on a Budget With smart research and resourceful planning, you can build a social media ad buy that's set up to succeed. These five simple steps can help set you up for success.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch September 10, 2010 Frank Watson	Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter.
Search Engine Watch August 27, 2010 Frank Watson	Become A Success Tracker: Advanced Conversion Analytics Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.
Search Engine Watch September 29, 2008 David Szetela	Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data.
Search Engine Watch December 13, 2010 Nathan Linnell	It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts.
Search Engine Watch August 24, 2009 Ron Jones	Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
Search Engine Watch January 19, 2009 Ron Jones	Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Entrepreneur June 2010	Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Search Engine Watch January 28, 2009 Eric Enge	Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
Search Engine Watch July 26, 2010 Nathan Linnell	6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available.
Search Engine Watch August 13, 2010 Frank Watson	Beyond Website Analytics: Tools For Helping Measure 'Other Things' Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools.
Search Engine Watch November 30, 2009 Ron Jones	Measuring Success 101, Part 2 Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
CRM April 22, 2015 Maria Minsker	Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
Search Engine Watch February 23, 2009 Ron Jones	Social Media Marketing 101, Part 2 Social media marketing can be a great arrow in your quiver of marketing tools. To leverage it correctly, you must consider first what you want to accomplish.
Search Engine Watch November 14, 2008 Gregg Stewart	Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
Search Engine Watch June 2, 2010 Kevin Gibbons	How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Commercial Investment Real Estate Jan/Feb 2005 Michael Mockus	Following Leads While technology never will replace the need for a personal touch in commercial real estate, online tools such as property Web sites that contain lead tracking systems can provide valuable benefits.
CRM May 3, 2012	Yahoo! Small Business Launches Marketing Dashboard The free offering promises to change the way small businesses manage their online marketing and reputation.
Search Engine Watch June 9, 2009 Carrie Hill	Dear Google Analytics... I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform.
Search Engine Watch January 21, 2011 Rob Chant	How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site.
CRM August 1, 2007 Colin Beasty	Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking.
Search Engine Watch May 6, 2010 Marty Weintraub	Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
Bank Systems & Technology April 12, 2010 Penny Crosman	SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software.
Entrepreneur December 2004 Catherine Seda	Hot on Their Trail If you aren't giving credit to the online ad campaigns that generate offline business, you might cut programs that are making a significant boost to your bottom line.
PC Magazine April 19, 2006 Matthew D. Sarrel	Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate.
Search Engine Watch November 3, 2010 Ryan Woolley	Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money.
Search Engine Watch June 4, 2008 Eric Enge	Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign.
Search Engine Watch July 20, 2010 Garry Przyklenk	SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money.
CRM July 2010 Juan Martinez	The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks.
AFP eWire October 1, 2013 Claire Kerr	How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects.
Search Engine Watch May 19, 2010 Simon Heseltine	Can Facebook Drive Great Traffic to Websites? Data from April suggests maybe sites don't need to be as beholden to the big three search engines as we may think.
PC Magazine November 19, 2007	Where Voters Are Clicking A good indicator of voter interest in the presidential candidates is the number of unique visitors the campaign sites receive.
Search Engine Watch September 30, 2010 Melissa Mackey	Using AdWords Segments To Increase PPC ROI A new and little-known feature called Segments can take your campaign performance to the next level. Here's how.
Entrepreneur October 2009 Mikal E. Belicove	Analyzing the Analytics How to make sense of your website's performance data.
Search Engine Watch November 17, 2009 Herndon Hasty	What You Can Do Now to Start Ahead of the Game in 2010 Start the New Year off right by resolving your tracking and attribution, taking care of some basic SEO issues, and finding ways to keep your site fresh.
Search Engine Watch May 27, 2008 Carrie Hill	The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
Search Engine Watch May 21, 2008 Eric Enge	The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance.
Search Engine Watch June 8, 2009 Ron Jones	Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.
Search Engine Watch January 23, 2011 Gregg Stewart	SMB Must-Haves in 2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year.
CRM July 2006 Colin Beasty	Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps.
Entrepreneur May 2004 Kim T. Gordon	Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch July 8, 2010 Melissa Mackey	Facebook PPC: Finally, True Demographic Targeting! (Part 2) How to optimize for the best possible ROI in your Facebook PPC campaign.