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CRM
June 3, 2011
Jason Peck |
Engage Customers With Social Media Taking your company to the next level. Having a process for engaging customers with social media is crucial to success.   |
CRM
June 10, 2011
Leonard Klie |
New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels. |
CRM
August 3, 2012
Carrie Scott |
Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability. |
CRM
January 2012
Leonard Klie |
Customer Service Is a Complex Ecosystem As more communication channels become available, running contact centers has become increasingly complex. |
CRM
November 16, 2010
Juan Martinez |
84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach. |
CRM
July 1, 2004
Jason Compton |
Tracking Marketing Performance The CMO Council recently conducted a survey of hundreds of top-ranking marketers to better gauge the industry's understanding and use of marketing performance management tools. |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
CRM
October 2014
Maria Minsker |
How Mature Is Content Marketing? Eighty-five percent of B2B marketers can't attribute business value to content activity. |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
January 3, 2014
Matt Kearney |
Three Tips to Optimize Your Social Media Success Focus on the right channels to grow revenue and satisfy customers. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
CRM
December 5, 2014
Alan Berkson |
3 Steps for Scaling Customer Service for Small Business Balance human interactions with technology. |
IndustryWeek
December 16, 2010 |
Marketing Could Be Your Demand Chain's Weakest Link Marketing executives admit they don't always understand their role within the demand chain cycle. |
CRM
May 16, 2014
Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
CRM
February 1, 2008
Jessica Tsai |
Out of the Gate: Marketers Rate '08 Traits Though marketing seems committed to its customer-centric approach, opinion is divided on which specific trends will dominate this year. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CIO
October 4, 2010
Thomas Wailgum |
CMOs and CIOs: Can This Relationship Be Saved? Both of you understand the importance of digital marketing to your company - but CIOs and CMOs are not speaking the same language or playing well together, new research shows. CIOs should take the initiative now, or suffer when the CMO does an end-run around IT. |
CRM
November 18, 2015
Oren Smilansky |
Salesforce.com Releases Predictive Journeys for Its Marketing Cloud Scoring and segmentation tools will enable marketers to anticipate likely customer behavior -- and engage them accordingly. |
CRM
July 21, 2014
Maria Minsker |
Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value. |
CRM
September 2010
David Rich |
Marketing on a Leash Tight budgets and heightened expectations combine to pose a challenge. |
CRM
November 2011
Brittany Farb |
Social Media's Tough to Measure Current benchmarks are typically the wrong ones |
CRM
March 10, 2015 |
Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
April 19, 2011
Leonard Klie |
Sitecore Releases the Customer Engagement Platform The new software solution combines analytics, interaction automation, and personalization across channels. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
September 2011
Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM
August 23, 2013
Connor Marsden |
The Role of Social CRM These channels present incredible opportunities for companies to add another dimension to understanding customers, key decision-makers, and trends that drive meaningful dialogue. |
CRM
November 2013
David Myron |
Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers. |
CRM
March 13, 2015
Loren McDonald |
Content (and Data) Is King of Email Marketing Combine triggered and 'white space' emails for a successful strategy. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CRM
May 2010
Juan Martinez |
Can Marketers Behave Themselves? As empowered customers traipse across the Web, they leave ever-juicier bread crumbs of behavior in their wake. The government may step in to limit what marketers are allowed to scoop up. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
August 27, 2010
Teala Comer et al. |
6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence. |
CRM
September 2013
Maria Minsker |
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
PHONE+
October 21, 2009
Amanda Berkey |
Text Your Way to Marketing Success Here are some examples of how text messaging can be used to target and communicate with customers in a business-to-business setting. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
October 2, 2013 |
Experian Releases Email Insights A new product turns inactive email subscribers into active customers again. |
CRM
April 24, 2012 |
Infosys Partners with WPP on Digital Marketing Platform Three leading Global 200 companies are leveraging the platform to accelerate digital engagement. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
CRM
May 5, 2011
Brittany Farb |
Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
Pharmaceutical Executive
February 1, 2009
David Johnson |
Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles. |
