Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

CRM June 12, 2013 Maria Minsker	Marketers Struggle with Big Data, Survey Reveals Forty-five percent of executives don't use big data to understand customers.
CRM December 5, 2014 Grant Halloran	Overcoming Your Big Data Fears Five steps to put marketers on the right path.
CRM September 2013 Maria Minsker	Consumers Call Personalized Email Marketing 'Superficial' Marketers and consumers are on different pages when it comes to email marketing effectiveness.
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
CRM February 19, 2014 Maria Minsker	Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers.
CRM February 23, 2012	GoodData and ExactTarget Partner to Uncover Marketing Insights New application delivers pre-built marketing dashboards for closed-loop insight.
CRM August 17, 2012 Joe Cordo	How to Get Value from Big Data Five ways to embrace the information you have.
CRM November 16, 2010 Juan Martinez	84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach.
CRM October 5, 2012 Kyle Lacy	The Future of Marketing Strategy Embracing the cross-channel approach is the only option.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM May 4, 2015	AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
Fast Company Ekaterina Walter	Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.
CRM October 2, 2013	Experian Releases Email Insights A new product turns inactive email subscribers into active customers again.
CRM December 16, 2015 Sam Del Rowe	True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior.
CRM June 10, 2011 Leonard Klie	New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
CRM October 14, 2011	Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.
CRM January 17, 2012 Judith Aquino	Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.
CRM September 14, 2011	SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites.
CRM March 10, 2015	Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights.
CRM April 2, 2015	Janrain Integrates with Oracle Marketing Cloud Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data.
Pharmaceutical Executive February 1, 2009 David Johnson	Dive into Digital Exclusive Pharma Exec survey details how pharma can make virtual channels effective marketing vehicles.
CRM August 3, 2012 Carrie Scott	Reinvigorate Email Marketing Marketers need to focus on new methods of engagement to combat declining ROIs and deliverability.
CRM October 19, 2011	Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
CRM June 29, 2012 Shamez S. Dharamsi	Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.
CRM January 13, 2012 Rich Flek	Harnessing the Power of Social Media Are you prepared to meet the challenge?
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
CRM May 21, 2015	Monetate Releases Customer Intelligence Layer Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.
CRM February 23, 2015 Maria Minsker	Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning.
CRM July 2011 Brittany Farb	The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015.
CRM October 28, 2015	Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
CRM March 21, 2013	Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value.
CRM April 16, 2015	Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter.
CRM January 14, 2015	Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement.
CRM February 10, 2014 Maria Minsker	As Marketers Embrace New Tactics, Experian Studies Find Email Is Still King Thanks to pop-up windows and responsive design, email remains the top marketing channel.
CRM October 20, 2014 Maria Minsker	Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences.
CRM September 3, 2015 Jessica Hawthorne-Castro	With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits.
CRM May 5, 2011 Brittany Farb	Mobile Marketing on the Rise, While Social Marketing Suffers "Growing Pains" IBM survey highlights trends, cites an urgent need to turn data into actions
CRM November 18, 2015	Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.
CRM November 2011 Leonard Klie	Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016.
CRM September 2011 Geoffrey Hamelin	Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media.
CRM June 17, 2010 Lauren McKay	Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI.
CRM October 7, 2011 Tim Suther	Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.
CRM April 2011 Brittany Farb	Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns.
CRM July 11, 2014 Scott Vaughan	Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results.
CRM November 20, 2013 Maria Minsker	At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1.
CRM July 21, 2014 Maria Minsker	Content Marketing Isn't Mature Enough Yet, Forrester Report Finds Eighty-five percent of B2B marketers can't connect content activity to business value.
CRM March 11, 2014 Sarah Sluis	Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration.
CRM July 12, 2013	Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering.