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CRM
May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.   |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
April 13, 2015
Maria Minsker |
Marketo Integrates with InsideView Target To Streamline List Importing InsideView Target customers can now build targeted lists for Marketo with one click. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
January 17, 2012
Judith Aquino |
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. |
CRM
August 2, 2011
Brittany Farb |
Brainshark Teams Up With Marketo Collaboration aimed to help marketers increase engagement through video. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
CRM
October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
June 25, 2015
Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM
January 25, 2013
Benjamin Lederer |
Making Use of Social Media Data A social CRM or contact management system can function as your business command center, supplementing contact, company, and industry information with social data, including profiles and comments. |
CRM
September 2013
Maria Minsker |
Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers. |
CRM
April 16, 2015
Oren Smilansky |
BrightFunnel Releases Revenue Waterfall BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel. |
CRM
October 12, 2011
Judith Aquino |
Marketo Launches New Marketing Software for Small Businesses Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
December 2012
Jim Dickie |
Talking About Lead Generation When it comes to making sales, technology is doing double duty. Going forward, technology will continue to play an important role in lead generation and in optimizing the management of those leads as well. |
CRM
July 12, 2013 |
Experian Updates Cross-Channel Marketing Platform New social tools, multivariate testing, and enhanced workflow capabilities round out the offering. |
CRM
September 2014
Jim Dickie |
Take the Intelligent Route to Lead Generation Sales teams are adopting lead management roles. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
CRM
October 2007
Jim Dickie |
Analyzing the Sales Process We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management? |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
CRM
February 12, 2015 |
Marketo, Sprinklr Partner with Hybris on Marketing Solution Integrations bring more customer data to SAP's hybris Marketing solution. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
CRM
May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
CRM
June 25, 2015 |
DialogTech Releases DialogTech for Mobile Marketing New solution provides marketers with attribution and real-time control for callers from mobile advertising sources such as Google, Facebook, Twitter, YouTube, display, and more. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
CRM
August 2015
Maria Minsker |
The 2015 CRM Market Elite: 3 Day Blinds Marketo's marketing automation plus Turn's advertising platform helped 3 Day Blinds pinpoint new customers. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
July 11, 2012
Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
CRM
December 14, 2012
Shannon Aronson |
Social CRM and the Great Power Shift Social CRM is about customer involvement, not supervision. This means that marketers today must curate, respond to, and inspire conversations in order to thrive in the marketplace. Here are five keys to success. |
CRM
June 7, 2013
Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
July 12, 2013
Jessica Valenzuela |
Make Big Data Equal Big Sales Mobility is the modern-day pocketknife for sales reps. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
June 29, 2012
Shamez S. Dharamsi |
Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
