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November 19, 2013 |
InsideView Adds InsideView Clean and InsideView Target to Increase Database Accuracy and Marketing ROI New products give marketers clean, accurate marketing data.   |
CRM
October 8, 2015 |
Marketo Integrates with Facebook Lead Ads Integration expands Marketo Ad Bridge offering and helps connect consumers and businesses on mobile devices. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
September 6, 2013
Leonard Klie |
Marketo Introduces Conversion Import Integration with Google AdWords New inbound marketing capability provides insights into offline and online activities together. |
CRM
April 5, 2011
Brittany Farb |
SugarCRM and InsideView Team Up for Social Selling Insideview's Sales Intelligence Solution Will be Preloaded in Sugarcrm Software. |
CRM
October 14, 2011 |
Marketo Adds to Its Revenue Performance Management Suite Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results. |
CRM
April 14, 2015 |
Marketo Partners with Neustar and Brightcove Companies join forces to deliver more data about marketing campaigns. |
CRM
August 2, 2011
Brittany Farb |
Brainshark Teams Up With Marketo Collaboration aimed to help marketers increase engagement through video. |
CRM
June 3, 2015
Maria Minsker |
InsideView Builds Platform, Partners with ConnectUp and Kairos The new framework will extend InsideView solutions to a new set of customers. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
CRM
October 12, 2011
Judith Aquino |
Marketo Launches New Marketing Software for Small Businesses Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program. |
CRM
August 2015
Maria Minsker |
The 2015 CRM Market Elite: 3 Day Blinds Marketo's marketing automation plus Turn's advertising platform helped 3 Day Blinds pinpoint new customers. |
CRM
December 3, 2015 |
InsideView for Sales Integrates with SAP hybris Commerce InsideView will sell SAP hybris Commerce as part of its InsideView for Sales sales intelligence platform. |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
September 2012
Kelly Liyakasa |
Expedia's Corporate Travel Arm Takes an InsideView on Sales Egencia uses sales intelligence solution to identify opportunities and leads. |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
CRM
February 12, 2015 |
Marketo, Sprinklr Partner with Hybris on Marketing Solution Integrations bring more customer data to SAP's hybris Marketing solution. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
October 21, 2013
Maria Minsker |
Microsoft Dynamics CRM Forms Strategic Alliance with InsideView The new partnership will bring Social Insights to the cloud-based Microsoft Dynamics CRM Online service. |
CRM
November 14, 2012 |
The Marketo LaunchPoint Marketing Ecosystem Goes Live The new ecosystem already includes 65 marketing technology partner apps. |
CRM
July 23, 2015
Oren Smilansky |
Infer Introduces Net-New Leads The new offering will enable organizations to find the most fruitful outbound prospects. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
September 2014
Jim Dickie |
Take the Intelligent Route to Lead Generation Sales teams are adopting lead management roles. |
CRM
June 4, 2013
Kelly Liyakasa |
Salesforce.com to Acquire ExactTarget, Round Out Marketing Cloud The $2.5 billion deal will power cross-channel marketing attribution. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
InternetNews
June 9, 2009
Alex Goldman |
Claim of Record-Setting Cloud Deployment Announcements show both that large enterprises are adopting the cloud and that cloud and virtualization ecosystems are thriving. |
CRM
February 1, 2008
Jessica Tsai |
No More Bumps for BlueRoads Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should. |
CRM
September 1, 2009
Jessica Tsai |
The 2009 Rising Stars - InsideView Aggregating the data. |
CRM
September 1, 2009
Jessica Tsai |
The 2009 Elite - ShipServ Sets Sale Despite the economic storm, a maritime-industry e-marketplace stays afloat with Marketo lead management. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CRM
January 2013
Kelly Liyakasa |
5 Emerging Sales Productivity Tools New social, mobile, and collaborative tools help sales teams close more deals. |
CRM
September 1, 2009
Jessica Tsai |
The 2009 Rising Stars - Jigsaw Purifying the data. |
CRM
October 16, 2012
Kelly Liyakasa |
InsideView Eyes a Critical Market: Small Business InsideView has become somewhat synonymous with the phrase "social selling," has forged a partnership with consumer and business credit reporting agency Equifax that will help InsideView lay claim to what it calls an underserved area -- marketing and selling to small businesses. |
CRM
November 18, 2015 |
Azuqua Releases Azuqua for Customer Success AZuqua for Customer Success integrates data and workflows from disparate CRM, marketing automation, service, and support applications. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
May 2013
Kelly Liyakasa |
Rosetta Stone Gets Fluent in Smarter Selling InsideView helps the language learning company uncover new prospects. |
