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April 12, 2013
Kelly Liyakasa |
Teradata Debuts Interactive Customer Engagement Offering Teradata unites digital marketing with enterprise data warehouse capabilities.   |
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June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
CRM
March 10, 2015 |
Teradata Introduces Digital Marketing Center Teradata Digital Marketing Center is a single platform that redefines personalization and ignites how brands engage consumers through individualized insights. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
July 20, 2015 |
Talend Joins the Salesforce Analytics Cloud Ecosystem The new integration lets users move their data into the Salesforce Analytics Cloud. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
CRM
January 15, 2015
Maria Minsker |
Teradata Acquires Mobile Marketing Provider Appoxee The platform will be integrated into Teradata's Integrated Marketing Cloud. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
March 21, 2013 |
Marketo Delivers Integrated Social Marketing Application The Marketo social marketing platform transforms social marketing from Likes to lifetime value. |
Insurance & Technology
December 22, 2009
Anthony O'Donnell |
Aditya Birla Financial Services Group Signs Teradata ABFSG will use the Teradata product to enable the gathering of insights for all of the company's sales, marketing and customer service-related business units. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
June 1, 2004
David Myron |
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
May 24, 2012 |
Marketo Introduces Integrated Solution for Social Marketing Automation Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results. |
The Motley Fool
August 5, 2011
Anders Bylund |
How to Beat the Market With Moat-Building 101 Teradata may not be a household name, but it's the only game in town for some very big jobs. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
October 3, 2011 |
Attensity Delivers Real-Time Social Media Solution Partnership with Teradata brings deep insight into customer conversations. |
Bank Systems & Technology
February 1, 2007
Maria Bruno-Britz |
NCR Spins Off Teradata Unit The storage company is now officially operating on its own in competitive data warehousing space. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
Insurance & Technology
February 5, 2007
Anthony O'Donnell |
Separate Ways NCR is spinning off Teradata over the next six months, allowing both companies to concentrate on their core competencies. |
CRM
July 2004
Lisa Picarille |
Cummins Revs Up Its Marketing The company needed to develop a consistent review and approval process for marketing campaigns, so it implemented Aprimo's marketing automation solution. |
CRM
October 29, 2013 |
Teradata and ADAM Software Announce Strategic Global Partnership Combining expertise in marketing operations and digital asset management will help data-driven marketers manage rich-media assets and campaigns. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
Wall Street & Technology
May 20, 2008
Cory Levine |
Capgemini Partners With Teradata to Create Compliance and Operations Platform The new platform will enable holistic regulatory reporting and monitoring of trade status issues. |
Bank Systems & Technology
November 30, 2004
Phillip Britt |
Worth Its Weight in Gold ICICI Bank integrates silos with Teradata system and turns data into a priceless asset. |
CRM
August 2006
Jessica Sebor |
The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets. |
The Motley Fool
January 29, 2007
Tom Taulli |
NCR: Two Are Better Than One The spinoff of NCR's Teradata appears to be on track, but in the meantime, both divisions are performing quite nicely. Investors, take note. |
The Motley Fool
February 14, 2011
Anders Bylund |
Teradata: A Study in Contrasts The data-mining and warehousing expert beat analyst expectations once again last week, giving the stock another 5% single-day boost. |
CRM
April 8, 2014
Maria Minsker |
Marketo Launches Customer Engagement Platform, Announces Strategic Partnership with Acxiom Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization. |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
CFO
July 1, 2004
John Goff |
Head Games Businesses are deploying analytical software to get a better fix on customer behavior. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
The Motley Fool
January 9, 2007
Tom Taulli |
NCR: No More Split Personality NCR has really been two companies -- but no longer. It looks like the real gem is Teradata, which is poised for long-term growth. Interestingly enough, it may even be an attractive acquisition candidate. Investors, take note. |
CRM
June 14, 2011 |
ExactTarget Partners with Marketo to Integrate Marketing Technologies Solutions will be integrated via ExactTarget's Interactive Marketing Hub to help improve sales-marketing efficiency and deliver cross-channel campaigns. |
CRM
August 1, 2005
Alexandra DeFelice |
The Money Tree A financial services company estimates an 850% ROI from implementing Teradata's data warehouse and CRM solutions. |
CRM
April 13, 2015
Maria Minsker |
Marketo Integrates with InsideView Target To Streamline List Importing InsideView Target customers can now build targeted lists for Marketo with one click. |
The Motley Fool
August 2, 2007
Tom Taulli |
NCR's Ready for the Spotlight NCR's Teradata spinoff should boost both companies' prospects. Teradata, which provides sophisticated data-warehousing solutions, could begin trading on the NYSE by about October 1. |
Bank Technology News
June 2009
John Adams |
Are We There Yet? RBC Unifies Data The Royal Bank of Canada's massive data management project, if successful, will be able to implement cost controls, provide a unified view of its customer, and eliminate redundancies. |
