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CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand.   |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
CRM
June 4, 2013
Kelly Liyakasa |
Salesforce.com to Acquire ExactTarget, Round Out Marketing Cloud The $2.5 billion deal will power cross-channel marketing attribution. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
October 2012
Judith Aquino |
SMBs Leap into Marketing Automation CMOs are on pace to spent more on IT than CIOs. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
December 18, 2014 |
Ifbyphone Launches Winter 2014 Version of Voice360 The new release provides call analytics and automation for every stage of the customer journey. |
CRM
September 8, 2014
Maria Minsker |
Vocus Marketing Rebrands as OutMarket, Strengthens Marketing Automation Arm Outmarket will cater to midsize companies' marketing needs. |
CRM
July 15, 2011
Leonard Klie |
IBM Debuts Cloud-Based Marketing and Analytics Suite Smarter Commerce offerings combine Web analytics and digital marketing in one integrated suite. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
April 1, 2015
Maria Minsker |
CEO Mark Hurd Is Firm on Oracle's CX Commitment at Modern Customer Experience Conference With only 10 percent of companies integrating customer experience processes, Oracle makes integration a priority. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
Military & Aerospace Electronics
February 2008 |
Poland Evolves Into Technology Research and Development Hub Poland has emerged as the research-and-development center of Central and Eastern Europe, despite the low labor costs, unsaturated markets, and steady economic recovery. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
September 7, 2012
Judith Aquino |
IBM Launches Cloud-Based Marketing Center New service combines analytics with real-time marketing execution capabilities. |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM
September 2011
Leonard Klie |
Acquisitions Pay Big Bounty for Big Blue IBM is cashing in on its Netezza, Coremetrics, and Unica deals by adding analytics products |
CRM
December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
April 2015
Oren Smilansky |
Mobile Sales Force Automation Apps Are Set to Soar As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption. |
CRM
October 28, 2015 |
Teradata Updates Integrated Marketing Cloud The new release of Teradata Integrated Marketing Cloud unifies advertising and marketing via a unified data management platform. |
CRM
April 12, 2013
Kelly Liyakasa |
Teradata Debuts Interactive Customer Engagement Offering Teradata unites digital marketing with enterprise data warehouse capabilities. |
CRM
December 5, 2013 |
Frost & Sullivan Says Increased Functionality Driving Contact Center Systems Sales in EMEA In a new report, Frost & Sullivan says contact center system vendors must continue to explore interaction channels to sustain a loyal client base in Europe, the Middle East, and Africa. |
CRM
March 5, 2014
Maria Minsker |
Silverpop Launches E-Commerce-Focused Marketing Automation Solution The solution is the first of several industry-specific offerings to be released. |
CRM
December 2, 2011
John O'Hara |
Driving Lifetime Relationships Customers are not like cars, but your business should be. |
CRM
April 9, 2015
Oren Smilansky |
Salesforce Pardot Reveals Intelligent Engagement Studio, Sales Cloud Engage New B2B marketing automation tools aim to help reps cultivate higher-quality leads. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
December 9, 2015
Mark Smith |
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
November 7, 2012 |
The Cloud Changes Everything in Oz Contact centers in Australia will shift to more cloud-based solutions starting in 2015, according to a Frost & Sullivan report. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
April 13, 2015
Maria Minsker |
Marketo Integrates with InsideView Target To Streamline List Importing InsideView Target customers can now build targeted lists for Marketo with one click. |
CRM
October 2014
Leonard Klie |
Automation Creates More Jobs Than It Eliminates More than two-thirds of companies that have replaced workers with automation added new positions as a result. |
The Motley Fool
November 17, 2011
Navjot Kaur |
Rockwell Rocks It Again Rockwell Automation posts rocking fourth-quarter results. |
CRM
January 15, 2015
Maria Minsker |
Teradata Acquires Mobile Marketing Provider Appoxee The platform will be integrated into Teradata's Integrated Marketing Cloud. |
CRM
January 10, 2012
Kelly Liyakasa |
Infusionsoft Releases Trifold System Upgrade The software company adds social, sales CRM, and e-commerce features to suite. |
InternetNews
December 31, 2003
Jim Wagner |
Standalone App Servers Gaining Popularity A new report from IDC shows companies are looking at standalone application servers to automate their business processes, not end-to-end or middleware packages. |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
CRM
January 22, 2013
Kelly Liyakasa |
Infusionsoft Grows Its Social Business Its acquisition of social marketing firm GroSocial adds to its SMB sales and marketing automation mix. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
December 14, 2012
Lisa Cramer |
Forecasting 2013 Marketing Automation Success As a practitioner in the field of marketing automation, I help end-user companies with strategy, content, and execution. This has given me insights into what is actually being accomplished within those organizations that are using marketing automation, particularly in the SMB market. |
