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CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation.   |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
CRM
June 2, 2003
David Myron |
Market Watch: Marketing Automation With the recent spate of acquisitions, one might conclude it is the beginning of the end for the marketing automation industry. But industry reports and vendor investments tell a different tale. |
CRM
June 1, 2004
David Myron |
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
August 2006
Jessica Sebor |
The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
August 2007
Jessica Sebor |
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
October 2011
Brian Walker |
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
February 13, 2015 |
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. |
CRM
October 20, 2014
Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
CRM
July 2004
Lisa Picarille |
Cummins Revs Up Its Marketing The company needed to develop a consistent review and approval process for marketing campaigns, so it implemented Aprimo's marketing automation solution. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
Information Today
October 10, 2011 |
OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. |
Search Engine Watch
April 27, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. |
CRM
August 2015 |
Marketing Automation Sees a 'Phenomenal Rise in Demand' Vendors are expanding beyond email to include mobile, social, and display technologies |
CIO
September 29, 2014
Weiss & Drewry |
New Role for CIOs: Governance for Data Analytics There's a new Wild West to be tamed: all those (uncoordinated) data analytics projects sprouting throughout your organization. |
CFO
July 1, 2004
John Goff |
Head Games Businesses are deploying analytical software to get a better fix on customer behavior. |
CRM
January 1, 2006 |
destinationCRM Dashboard Forrester's Top ERP Vendors... Salesforce.com Steps Up Service... NASD Is Probing Merrill Lynch Call Centers... Office Depot Sues Staples Over Google Ads... Siebel Reveals Its Next-Gen Approach... etc. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
