| Similar Articles |
|---|
 |
CRM
August 2006
Jessica Sebor |
The Maturation of MRM Marketing resource management is growing up - and adding muscle to ROI - as companies seek to codify strategies and track marketing budgets.   |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
Search Engine Watch
March 6, 2009
Gregg Stewart |
Integration in a Decentralized World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. |
CRM
July 1, 2006
Colin Beasty |
Business Problem: Marketers Are Failing to Drive Revenue and Market Penetration From Their Current Campaigns. Tech Solution: Marketing Campaign Optimization Tools -- Aprimo Marketing Performance Management... Unica Affinium Campaign Optimize... SAS Marketing Optimization... |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
June 1, 2004
David Myron |
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
July 5, 2013
Mitch Rose |
Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
