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CIO
December 26, 2014
Mary K. Pratt |
5 Things CIOs Should Know About Prescriptive Analytics First there was descriptive analytics, then predictive analytics. The next step is prescriptive analytics, which actually tell you the best action to take.   |
CRM
April 2015
Maria Minsker |
Predictive and Prescriptive Analytics Peek into the Future A symbiotic relationship is key to a successful business intelligence ecosystem. |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
CRM
December 10, 2013 |
SAP Releases SAP InfiniteInsight Solution SAP InfiniteInsight predictive analytics leverages technologies gained in the acquisition of KXEN. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
CRM
June 7, 2013
Peter Schmitt |
Predictive Analytics in Action Implementing strategies for dramatic sales lift. |
CRM
December 12, 2013
Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
Insurance & Technology
April 20, 2005
Wendy Toth |
Direct Marketing on Target Belgium insurer Corona Direct has realized a steady return on its direct marketing efforts thanks to predictive analytics software from Chicago-based SPSS. |
CRM
July 1, 2009
Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. |
CRM
May 2013
Kelly Liyakasa |
Predictive Analytics: The Futurists' Formula Unlock customer insights that increase sales. |
CIO
August 1, 2003
Susan H. Cramm |
A Cry for Full-Cycle Governance It's the only way to ensure IT project success |
CRM
April 2013
Barton Goldenberg |
The Future Is Now for Data Analytics Turn data insights into customer excellence. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
Bank Technology News
January 2011
Rebecca Sausner |
Predictive Analytics Pose Ethical Dilemmas With the FTC and Commerce Department now involved, the banking industry and its regulators should seriously ponder the ethical, and unethical, uses of analytics. I predict it's an issue whose time has come. |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
CRM
April 27, 2012
Leonard Klie |
ROI of Business Analytics Increases Significantly as Solution Matures It grows from 188 percent in initial automation phase to 1,209 percent in the predictive phase, Nucleus Research Finds |
Bank Systems & Technology
February 17, 2010
Katherine Burger |
Accenture and SAS to Jointly Develop, Implement and Manage Predictive Analytics Solutions Accenture SAS Analytics Group will target financial services, healthcare and government. |
CRM
March 2011
Donna Fluss |
Realizing the Benefits of Speech Analytics Initially for contact centers, the Holy Grail for marketing and customer service organizations has widened its scope. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
CIO
November 22, 2013
Mary K. Pratt |
The Care and Feeding of Data Scientists CIOs must encourage data scientists to solve real business problems, not just play with data. |
CRM
February 17, 2015
Oren Smilansky |
HP Launches Haven Predictive Analytics The open-source offering will enable organizations to better use data for effective predictive analytics. |
Search Engine Watch
October 22, 2008
Eric Enge |
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. |
CIO
January 25, 2010
Kim S. Nash |
Using Predictive Analytics to Tap More Profitable Customers Auto loan provider Dealer Services used predictive analytics to find its most profitable customers and avoid the riskiest. |
Insurance & Technology
January 5, 2007
Karen Pauli |
2007 Claims Opportunities: Predictive Analytics to the Rescue In 2007, it will be imperative for carriers to establish claims data management initiatives so they can undertake predictive projects. |
Information Today
July 14, 2015 |
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community |
CRM
March 5, 2015
Oren Smilansky |
Salesforce Bolsters its Marketing Cloud with Predictive Decisions Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
Bank Systems & Technology
April 28, 2008
Maria Bruno-Britz |
Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Predictive analytics tools are helping banks understand customers' behaviors and meet their unique needs with tailored products and services, improving customer retention as a result. |
Bank Technology News
June 2011
Shane Kite |
Social CRM's a Tough, Worthy Goal Many banks are monitoring and archiving customer postings, which they'll apply to social media to increase revenues, as well as improve customer service. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
Search Engine Watch
March 1, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. |
HBS Working Knowledge
May 6, 2015
James Heskett |
Are You Ready for Personalized Predictive Analytics? Predictive analytics have the potential power to "produce remarkable services and longer lives," says the author. |
CIO
January 25, 2010
Bobby Cameron |
Business Technology Management Challenges CIOs need an updated leadership model to increase IT's intimacy with the business. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM
March 14, 2013
Kelly Liyakasa |
Salesforce.com Customers Get Access to Predictive Offers KXEN puts predictive analytics in the cloud for business users. |
CRM
October 6, 2014
Maria Minsker |
AgilOne Updates Predictive Marketing Cloud New capabilities include Revenue Finder and Turnkey Actions. |
Insurance & Technology
September 5, 2007
Nathan Conz |
TowerGroup: Predictive Analytics Could Improve Insurers' Claims Administration Systems A recent report from TowerGroup suggests that predictive analytics will be a key claims operations technology. |
CRM
April 2014
Leonard Klie |
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
January 18, 2013 |
Gartner CIO Survey Shows Digital Technologies Are Top Priorities in 2013 Cloud, mobile, social, big data, and analytics are among the disruptive technologies cited. |
Insurance & Technology
July 28, 2009
Anthony O'Donnell |
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. |
Wall Street & Technology
January 24, 2008
Cory Levine |
Guardian Analytics Launches Easy Fraud Prevention Solution FraudMAP does not require fraud rules development or algorithm training. |
CRM
May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
