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CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
CRM
November 1, 2005
Colin Beasty
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Jessica DiPaolo
Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers? mark for My Articles similar articles
Search Engine Watch
June 4, 2008
Eric Enge
Measuring the Impact of Multichannel Marketing Web analytics tools can be one powerful component in measuring the impact and effectiveness of an offline marketing campaign. mark for My Articles similar articles
CRM
July 2006
Colin Beasty
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2010
Optimizing TV Advertising Placements & Results Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives. mark for My Articles similar articles
Entrepreneur
January 2007
Kim T. Gordon
All Over the Place Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night. mark for My Articles similar articles
Entrepreneur
April 2007
Kim T. Gordon
Less Is More Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website. mark for My Articles similar articles
Entrepreneur
December 2004
Catherine Seda
Hot on Their Trail If you aren't giving credit to the online ad campaigns that generate offline business, you might cut programs that are making a significant boost to your bottom line. mark for My Articles similar articles
Bank Technology News
January 2007
Hakan Akbas
Want a Good Response Rate? Better Get Personal. Push marketing drives customers away. Personalized, customized marketing pulls them in with products and services that meet their needs. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2012
Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
LeVine & Zucker
Marketing to Professionals: Professional Promotion Through Patient Understanding Patient-feedback programs can go a long way in helping physicians understand which drugs work. mark for My Articles similar articles
CRM
November 25, 2011
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. mark for My Articles similar articles
CRM
December 18, 2012
Angel Unveils New Outbound Campaign Manager A cloud-based tool gives businesses the flexibility and insight to proactively create personalized customer experiences. mark for My Articles similar articles
CRM
July 2014
Maria Minsker
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. mark for My Articles similar articles
CRM
January 17, 2012
Judith Aquino
Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages. mark for My Articles similar articles
AFP eWire
October 2, 2012
Britt Brouse
The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind. mark for My Articles similar articles
Pharmaceutical Executive
July 1, 2006
Direct to Consumer: Making the Connection Whether it's to promote a drug or help educate the masses, pharmaceutical manufacturers are creating advertising campaigns that tug at people's hearts to get the message out. mark for My Articles similar articles
Pharmaceutical Executive
November 1, 2006
Marcee Nelson
Direct to Consumer: Emotional Connection By reaching out to women, pharma companies can build more meaningful brands. mark for My Articles similar articles
Entrepreneur
January 2006
Catherine Seda
Tangled Web When it comes to your internet marketing campaign, the net is full of potential snags. Emerge unscathed by avoiding these 7 deadly sins. mark for My Articles similar articles
Entrepreneur
June 2005
Kim T. Gordon
Stamp of Approval Looking for a marketing campaign that will get your name in front of new customers? Direct mail takes you right to their mailboxes. mark for My Articles similar articles
CRM
July 25, 2014
David Anderson
Win Over Consumers with Intelligent, Targeted Marketing Choose the latest technology over hit-or-miss efforts. mark for My Articles similar articles
Search Engine Watch
September 29, 2008
David Szetela
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. mark for My Articles similar articles
CRM
December 2014
Leonard Klie
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2011
Jerry Coamey
Engage the Physician! New research shows that gauging the mind of the clinician is crucial to timely uptake of the new diagnostic tools offered by the genomic revolution mark for My Articles similar articles
Entrepreneur
February 2008
Kim T. Gordon
Join Forces Marketing for a charitable cause can benefit your company, too. mark for My Articles similar articles
Pharmaceutical Executive
December 1, 2011
William Looney
The Medicines Adherence Challenge Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma, but is it? An expert round table examines how best to make progress and agree on some practical steps for incorporation in the campaign agenda. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2006
Jere Doyle
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. mark for My Articles similar articles
CRM
October 2013
Marshall Lager
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. mark for My Articles similar articles
CRM
December 9, 2015
Mark Smith
CRM Integration: If You Don't Coordinate, You Might Alienate Getting all of your technologies and channels to operate together is the way to ensure customer happiness. mark for My Articles similar articles
AFP eWire
August 12, 2015
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." mark for My Articles similar articles
Entrepreneur
May 2004
Kim T. Gordon
Hot on the Trail Learn 3 easy ways to track your advertising results, and find out if you're really getting the most for your money. mark for My Articles similar articles
CRM
October 2011
Brian Walker
Harnessing Customer Experience Management Solutions New software helps to handle multiple consumer touch points. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Maggie Helmig
Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors. mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2008
George Koroneos
Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift? mark for My Articles similar articles
AFP eWire
July 26, 2011
Reaching Donors - The Integrated Approach You make the most of the many tools you have to reach people. mark for My Articles similar articles
Entrepreneur
April 2008
Kim T. Gordon
Get Real If you want to market to women, ground your message in reality. mark for My Articles similar articles
CRM
October 5, 2012
Kyle Lacy
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. mark for My Articles similar articles
Pharmaceutical Executive
February 1, 2007
Daniella Koren
Direct to Consumer: One Size Fits You Custom-tailored e-mail campaigns yield high marks from consumers. mark for My Articles similar articles
Search Engine Watch
March 6, 2009
Gregg Stewart
Integration in a Decentralized World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. mark for My Articles similar articles
Search Engine Watch
January 25, 2010
Ron Jones
E-mail Marketing 101 Tips on e-mail marketing providers, how to build an e-mail database, e-mail frequency, spam compliance, landing pages, graphics, social media, and more. mark for My Articles similar articles
Pharmaceutical Executive
March 1, 2012
Ringler & Comer
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma mark for My Articles similar articles
Pharmaceutical Executive
August 1, 2011
Jennifer Ringler
The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout? mark for My Articles similar articles
Search Engine Watch
June 16, 2008
David Szetela
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. mark for My Articles similar articles
Search Engine Watch
January 21, 2011
Joseph Kerschbaum
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. mark for My Articles similar articles
Pharmaceutical Executive
April 1, 2007
Joleen Schultz
Marketing to Professionals: Everyone's a Comedian An ad campaign doesn't have to be "ha-ha" funny to sell a drug, but it doesn't hurt. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2006
Gene Guselli
Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions. mark for My Articles similar articles
Pharmaceutical Executive
May 1, 2005
Ame Wadler
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. mark for My Articles similar articles
Pharmaceutical Executive
June 1, 2005
Boschwitz et al.
Track Patients, Not Prescriptions Why pharma companies reject anonymous patient-level data, and why they can't do without it for long. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2007
Nihal Mehta
Alternative Media: Honey, I Shrunk the Ad Campaign Pharma companies turn to mobile technology to deliver health information and sample coupons direct to consumers' cell phones. mark for My Articles similar articles