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Pharmaceutical Executive January 1, 2013 Al Topin	The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author.
Pharmaceutical Executive August 1, 2013 Peter Houston	The Case for Content Reaching skittish consumers through objective, story driven information is digital marketing's hottest digit. But applying this consumer phenomenon in Big Pharma presents some unique challenges.
Pharmaceutical Executive January 1, 2006 Gina Ashe	Alternative Media: Patient Bloggers on Your Brands Find out what patient bloggers are saying about your pharmaceutical brands.
Pharmaceutical Executive September 1, 2012 Al Topin	Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty.
Pharmaceutical Executive June 1, 2012 Amy Smith	Marketing: Medical Devices vs. Pharma Understanding the differences between drug and device marketing can make or break the brand's promotional activities.
Pharmaceutical Executive January 1, 2006 Maggie Helmig	Direct to Consumer: Patient Education Reform Marketers can empower patients to start a dialogue with their doctors.
Pharmaceutical Executive March 1, 2009 Walker & Stahl	Activate Your Audience Marketers need to reach beyond disease awareness to spark "movement" communications campaigns.
Pharmaceutical Executive February 1, 2006 Jere Doyle	Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments.
Pharmaceutical Executive January 1, 2011 Eric Boothe	The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns.
Pharmaceutical Executive July 3, 2007 Jessica DiPaolo	Toolkit: Good Tailoring Does your marketing campaign reach the huddled masses of frustrated or illiterate healthcare consumers?
Search Engine Watch January 22, 2011 Dean Stephens	Turning to Social Media & Search Engines for Smart Health Answers How health marketers can ensure consumers find answers to their most important health questions in a timely manner. No one wants to wait for hours to figure out if they need to see a doctor.
CRM September 2012 David Myron	What Email Marketers Can Learn from Social Media By putting the customers' interests first, organizations can create personalized and relevant messages that deliver positive experiences. This will go a long way toward reinforcing trust with the company and its brand.
Pharmaceutical Executive May 1, 2009 Jay Bigelow	Behavior and the Bottom Line In an era of shrinking marketing budgets, increase ROI with behavioral science-based marketing.
CRM October 15, 2015	FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken.
Pharmaceutical Executive December 1, 2008 Dave Ormesher	The Self-Fueling Marketing Machine Creating a self-fueling machine that produces data - which steers the marketing channel and in turn produces more data - represents the necessary evolution for the survival of pharmaceutical e-marketing.
Pharmaceutical Executive March 1, 2012 Paolo De Marino	Registering Value: Always in the Eye of the Beholder The organizational disconnect between marketing and market access is curable if both groups focus on what counts: who's making the final purchase.
Pharmaceutical Executive August 1, 2008 George Koroneos	Hard of (Ad)hering Companies have responded to declining profits with a proliferation of patient compliance programs. But where is pharma in this paradigm shift?
Pharmaceutical Executive March 1, 2012 Ringler & Comer	The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma
InternetNews January 27, 2004 Janis Mara	Costs of Blocking Legit E-Mail To Soar Erroneously blocked e-mail will cost marketers about $419 million in 2008.
Pharmaceutical Executive August 1, 2011 Jennifer Ringler	The Adherence Fight: A TKO? Why does the match against medicines compliance always seem to end in an easy knockout?
PC Magazine August 1, 2007 Russell Morgan	E-Mail Marketing 101 E-marketing helps build your customer base.
Pharmaceutical Executive May 1, 2006 Stephen Wray	Alternative Media: Interactive=Integration Interactive technology allows marketers to keep up with the demands of both physicians and consumers.
Pharmaceutical Executive January 1, 2012 Elys Roberts & Sarah Phillips	The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all?
Pharmaceutical Executive August 1, 2005 Blumberg & Evans	Alternative Media: RSS Revolution This new technology provides pharma marketers an opportunity to foster a relationship with consumers that leads to strong brand affinity and trust.
Pharmaceutical Executive October 1, 2012 Gregg DiPietro	Reforming Pharma Marketing With respect to targeting, positioning, and launching new drugs, the ACA reform stands for Adjust, Change, and Adapt.
Pharmaceutical Executive July 1, 2011 Cabacungan & Clark	New Ways to Gain New Brand Insights If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product.
CIO October 29, 2015 Martha Heller	Amgen uses algorithms to venture into digital healthcare A senior vice president of global marketing and commercial development, says she's working with the CIO to set up a digital healthcare organization that can help physicians better predict how patients will respond to therapies.
CRM February 9, 2015 Maria Minsker	Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations.
Pharmaceutical Executive May 1, 2005 Ame Wadler	PR: In the Loop Pharma marketers can help doctors stay abreast of the news.
CRM November 2013 David Myron	Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers.
CRM November 25, 2011	Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns.
Pharmaceutical Executive January 1, 2006 Gene Guselli	Marketing to Professionals: The Power of Positive Feedback Boost doctors' confidence in your brand by validating their prescription decisions.
Pharmaceutical Executive September 1, 2011	Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.
Pharmaceutical Executive October 1, 2011	Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare.
Pharmaceutical Executive June 1, 2005 Boschwitz et al.	Track Patients, Not Prescriptions Why pharma companies reject anonymous patient-level data, and why they can't do without it for long.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Pharmaceutical Executive February 1, 2006 Bill Drummy	The Five "I"s of Internet Marketing A discussion about the fundamentals of pharmaceutical Internet marketing.
CRM June 10, 2011 Leonard Klie	New Research Highlights the Need for Integrated Marketing Email is still the most effective way of reaching customers, but campaigns should also include the Web, SMS, social media, and other channels.
Pharmaceutical Executive September 1, 2005 Nickum & Kelly	Missing the Mark(et) Pharmaceutical companies spend billions on data. Sales reps crowd the waiting rooms. So why is the doctor out?
Nursing Management September 2010 Richard Hader	The evidence that isn't... Interpreting research When patients seek a healthcare practitioner for services, they believe that the delivered care is based on proven science. But reality is far from patient perception. In fact, most care is still based on anecdote, not evidence.
Pharmaceutical Executive May 1, 2005 Jason Hogg	Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors.
Pharmaceutical Executive June 1, 2007 Sharon Callahan	Alternative Media: Spruce Up Your Site Take advantage of the latest Internet tools and bring your Web site into the new millennium.
Search Engine Watch January 7, 2011 Matt Lawson	Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
Pharmaceutical Executive April 1, 2012	Ad Stars The campaigns chosen as this year's Pharm Exec Ad Stars include a diverse mix of clients, health conditions, and media channels.
Knowledge@Wharton	In E-mail Marketing, Consumers Weed Out the Weakest Links It's time for e-mail marketers to shape up. That seems to be the message suggested by a new round of research measuring click-through rates. E-mail lists, which once looked like a cheap silver bullet for marketers and publishers, are proving less effective than once thought.
Pharmaceutical Executive August 1, 2005 Richard B. Vanderveer	Position, Position, Position The "weekender," the "doughnut hole," and the secret art of "bathroom mapping": How pharma marketers are learning to tell new stories for every phase of a drug's lifecycle.
Pharmaceutical Executive May 1, 2005 Diane West	Media Spend Trends: Changing Lanes You've got their attention---now what? Pharma marketing analysts predict a spending shift from branded direct-to-consumer efforts to more disease awareness and corporate reputation promotions.
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.