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AFP eWire
November 29, 2011 |
Raising Awareness With Cause Marketing Done well, a cause-marketing issue promotion campaign can heighten awareness of your cause in the broader community, well beyond your current base of supporters.   |
AFP eWire
October 1, 2013
Claire Kerr |
How Does Your Organization Define "Success" in Social Media Fundraising? Fortunately for those of us who love social channels, it's now much simpler to prove that platforms like Facebook or Twitter (or even Pinterest!) have a measurable impact on your fundraising projects. |
InternetNews
October 13, 2010 |
DHS Touts Cybersecurity Awareness Campaign To mark October as national cybersecurity awareness month, the Department of Homeland Security is holding a nationwide campaign to promote safe computing. |
AFP eWire
February 4, 2014 |
Your Crowd Funding Campaign as an Action Movie As one of the hottest and most innovative methods of fundraising on the scene today, Robert Osborne shows how creating your crowd-funding campaign like an action movie will steal the audience's attention, and inspire them to give. |
CRM
October 2013
Marshall Lager |
What's Your Marketing Plan? Good marketing campaigns have a set goal. There's a reason why. |
CRM
December 2014
Maria Minsker |
The 3 Cardinal Rules of Cause Marketing There's a fine line between giving and gimmick. |
AFP eWire
July 24, 2013
Goldman & Fishman |
Mitzvah Monday: A One-Day Fundraising Initiative UJA-Federation held its second annual Mitzvah Monday campaign, a one-day fundraising initiative. The campaign is part of UJA-Federation's continuing efforts to find innovative and meaningful ways to support our mission and engage new donors. |
AFP eWire
August 12, 2015 |
Chatting About Campaigns With Matthew Cottle We talked recently with Matthew Cottle, who is presenting a webinar on "The Campaign Prequel: Success Begins Before the Campaign Plan." |
Pharmaceutical Executive
January 1, 2011
Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
U.S. CPSC
November 4, 2010 |
CPSC Pool Safely Campaign Partners with Industry on Education and Outreach The Pool and Spa Industry Association will become the campaign safety partner and serve as information hub for industry and consumers |
Registered Rep.
October 11, 2011
Jerry Gleeson |
Schwab, CFP Board Advertising Campaigns Reach National Audience At least two national ad campaigns have been launched this year promoting segments of the financial advisory business. |
AFP eWire
August 5, 2014 |
Crowdfunding Part 2 -- How to Crowd Surf These tips, how to's, what not to's and step-by-step articles will lead you in your planning, launch, implementation and ultimately successful crowdfunding campaign. |
AFP eWire
September 28, 2010 |
The Top 10 Mistakes in Fundraising Campaigns Is your fundraising campaign fizzling? Whether you are stalled or just moving slower than you would like, there are some common mistakes that you can diagnose now before your campaign sputters to a stop. |
Information Today
October 10, 2011 |
OCLC's Geek the Library Campaign Receives Additional Funding OCLC's Geek the Library community awareness campaign, piloted in 2009 and 2010 and now available to all U.S. public libraries, received an additional grant from the Bill & Melinda Gates Foundation. |
CRM
October 20, 2010
Juan Martinez |
5 Dos and Don'ts of Social Media Marketing Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign? |
Search Engine Watch
January 21, 2011
Joseph Kerschbaum |
Automate Your AdWords Management with Automated Rules, Part 1 This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. |
AFP eWire
September 1, 2014 |
Top Ten (Week of September 1, 2014): 5 Ways Your Nonprofit Can Reach Millennials Do you have a #GivingTuesday Campaign?... Lack of Pay a Growing Challenge for Nonprofit Interns... When It Comes To Reaching Your Target Audience, Personality Goes A Long Way... |
Information Today
November 3, 2015 |
Federal Election Commission Launches New Website The Federal Election Commission created beta.fec.gov, a new website being launched in phases that shares campaign finance data and information on registration and reporting. |
CRM
December 12, 2011
Judith Aquino |
Constant Contact Launches Marketing Tool for Small Businesses Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook. |
AFP eWire
November 6, 2013 |
Top Ten: The Best of Year-end Fundraising! (November 6, 2013) Stand apart from the crowd with your year-end fundraising campaign... 3 Keys to Year-End Giving ... 3 ways to wake up your donors... |
AFP eWire
August 12, 2015 |
AFP Top Ten (Week of August 12, 2015): Cat Pictures, The Web and Fundraising Mining for Board Member Gold... How One Simple Change Caused 1000% Growth in Donations... Isn't It Time for a New Story? Innovative Approaches to Nonprofit Storytelling... |
Information Today
April 9, 2015 |
Gale and EveryLibrary Raise Awareness of Library Resources Gale and EveryLibrary partnered for a media campaign designed to increase awareness of libraries' importance in economic development and their role in the discovery of information. |
AFP eWire
October 25, 2011 |
New Web Portals Turn Birthdays, Anniversaries or Holidays into Fundraising Events In the era of social networking, there are many new online tools that supporters can use to spread the word about your organization and creatively turn well wishes and gifts into donations for worthy charitable causes. |
AFP eWire
January 8, 2013 |
Ten Things You Might Have Missed (January 8, 2013) 6 Ways Brands Can Leverage Google Plus Communities... Show, Tell and Involve: Fundraising Fundamentals for a New Era of Philanthropy... 7 ways to increase your nonprofit's donations... |
Fast Company
November 2013
Baratunde Thurston |
Secrets Of The Funded Crowdfunding is not yet a household term the way smartphone, streaming media, or peanut butter are, but it's getting closer. |
CRM
November 21, 2011
Judith Aquino |
Vizu Launches Partnership with Adap.tv Joint offering provides real-time brand lift analytics and optimization within video. |
Search Engine Watch
April 10, 2011
Ammon Brown |
How to Effectively Measure Display/Search Results Using Lookalike Geographies Here's how to measure the impact of search on display and vice versa using an experiment that analyzes the results of each campaign on two demographically similar geographies. |
Entrepreneur
July 2005
Karen E. Spaeder |
Cause to Celebrate Some PR firms strive to make a difference by promoting causes as well as products. |
Entrepreneur
February 2005
Gwen Moran |
Marketing Buzz 02/05 Add blogs to your PR mix... Attach your own voice to your website and e-mail communications... etc. |
AFP eWire
March 30, 2010 |
Your Capital Campaign: Are You Ready to Succeed? A capital campaign is a marathon, not a sprint. Here are some tips to make sure you are ready to go the distance. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
CRM
December 2014
Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
AFP eWire
October 2, 2012
Britt Brouse |
The Obama Effect: 20 Takeaways for Multichannel Fundraisers As much as fortuitous circumstances abetted its efforts, the Obama for America campaign put to use every best practice of online marketing and brought the power of online fundraising to the forefront of everyone's mind. |
AFP eWire
September 15, 2014 |
Top Ten (Week of September 15, 2014): Can You Plan on IRA Charitable Rollover? Favorite Fundraising Asks or Offers... 6 Best Ways to Make Storytelling Part of Your Nonprofit's Culture... Defining Collaborations in Grant Proposals... |
AFP eWire
October 16, 2013 |
Top Ten Things: Shutdown Brings Combined Federal Campaign to a Standstill (Oct. 16, 2013) Donors: Wealthy Donors Don't Get Giving Advice They Want... Government Relations: Shutdown brings Combined Federal Campaign to a standstill... Year-end Appeals: 6 Ways to Raise More Money with your Annual Fundraising Appeal... |
Salon.com
March 26, 2002
Daniel Engber |
Dentally unsound The American Dental Association's oral cancer awareness campaign targets young white people -- but that's not who's most likely to get oral cancer... |
AFP eWire
June 24, 2015 |
Top Ten (Week of June 24, 2015): From Figures to Fundraising: How to Apply Giving USA You Get What You Pay For - How Much Is Your Digital Expense Budget?... The President's Role in a Campaign: 10 Key Responsibilities... Using Volunteers to Beta Test Your Organization... |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
Search Engine Watch
February 15, 2011
Nichola Stott |
9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. |
AFP eWire
April 30, 2014 |
Top Ten (Week of April 30, 2014): Has the Word 'Impact' Lost Its Impact? How to Predict the Success of a Nonprofit Program Before It Starts... How to Get People Excited About Your Nonprofit's Next Fundraising Campaign... Has the Word `Impact' Lost Its Impact?... |
Search Engine Watch
April 27, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. |
Search Engine Watch
June 2, 2010
Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. |
Search Engine Watch
February 17, 2011
Steve Beatty |
Ways to Improve Brand Awareness by Building Links These strategies make use your internal assets to simultaneously build links and brand awareness, improve your company's SEO visibility, and help you achieve your goals. |
The Motley Fool
December 17, 2010
Dan Caplinger |
Supersize Your Gifts -- Free! Charitable employer matching lets you double the good you do. |
AFP eWire
November 1, 2011 |
The Feasibility Study: It's All About the Interview A conversation with an important donor can uncover much more than just his or her interest in supporting a capital campaign. Here are some tips on making the most of an interview. |
CRM
October 19, 2011 |
Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions. |
U.S. CPSC
April 21, 2011 |
75 Drownings and Near-Drownings in 15 Weeks With the summer swimming season just around the corner, the U.S. Consumer Product Safety Commission's Pool Safely: Simple Steps Save Lives campaign is releasing its 2011 television and radio public service announcements highlighting various water safety steps that can be taken to save a life. |
