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CRM
September 3, 2015
Jessica Hawthorne-Castro
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. mark for My Articles similar articles
Search Engine Watch
February 6, 2008
Gregg Stewart
Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? mark for My Articles similar articles
InternetNews
July 17, 2009
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. mark for My Articles similar articles
InternetNews
November 13, 2007
Kenneth Corbin
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. mark for My Articles similar articles
CRM
May 2013
Judith Aquino
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. mark for My Articles similar articles
CRM
February 13, 2015
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. mark for My Articles similar articles
CRM
May 4, 2015
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. mark for My Articles similar articles
CRM
September 26, 2014
Leonard Klie
Oracle Marketing Cloud Extends Partnership with Box New integration simplifies collaboration and execution of content marketing programs. mark for My Articles similar articles
HBS Working Knowledge
October 14, 2008
Sarah Jane Gilbert
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. mark for My Articles similar articles
Search Engine Watch
September 28, 2005
Chris Sherman
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. mark for My Articles similar articles
Search Engine Watch
January 7, 2011
Matt Lawson
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. mark for My Articles similar articles
CRM
June 7, 2013
Peter Chase
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. mark for My Articles similar articles
CRM
December 2014
Leonard Klie
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. mark for My Articles similar articles
CRM
August 23, 2011
Brittany Farb
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. mark for My Articles similar articles
CRM
November 21, 2011
Judith Aquino
Vizu Launches Partnership with Adap.tv Joint offering provides real-time brand lift analytics and optimization within video. mark for My Articles similar articles
CRM
July 8, 2015
Charles Nicholls
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. mark for My Articles similar articles
CRM
November 7, 2012
Judith Aquino
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. mark for My Articles similar articles
Pharmaceutical Executive
July 3, 2007
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. mark for My Articles similar articles
CRM
May 2012
Judith Aquino
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. mark for My Articles similar articles
CRM
October 5, 2012
Kyle Lacy
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. mark for My Articles similar articles
Search Engine Watch
January 25, 2005
Fredrick Marckini
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. mark for My Articles similar articles
Search Engine Watch
September 15, 2008
David Szetela
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. mark for My Articles similar articles
CRM
August 21, 2015
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. mark for My Articles similar articles
CRM
March 11, 2014
Sarah Sluis
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. mark for My Articles similar articles
Search Engine Watch
May 5, 2010
Gareth Owen
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. mark for My Articles similar articles
Pharmaceutical Executive
January 1, 2011
Eric Boothe
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. mark for My Articles similar articles
Search Engine Watch
November 7, 2007
John Tawadros
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners How can an organization integrate search with their other best of breed experts for optimal results? mark for My Articles similar articles
CRM
May 4, 2015
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. mark for My Articles similar articles
Search Engine Watch
January 24, 2008
Kevin Newcomb
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. mark for My Articles similar articles
InternetNews
April 23, 2004
Robyn Greenspan
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. mark for My Articles similar articles
CRM
July 12, 2012
Kelly Liyakasa
Eloqua Melds Salesforce.com Chatter with Marketing Automation Unified social layer connects sales and marketing for stronger collaboration. mark for My Articles similar articles
CRM
July 2006
Colin Beasty
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. mark for My Articles similar articles
Search Engine Watch
March 11, 2009
Eric Enge
Improve Conversion Efficiency with Demandbase Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage. mark for My Articles similar articles
CRM
August 2007
Jessica Sebor
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. mark for My Articles similar articles
InternetNews
June 4, 2004
Jim Wagner
Nimish Mehta, Group Vice President, Siebel This executive's challenge is convincing customers that Siebel is an integrator, not just a CRM specialist. mark for My Articles similar articles
CRM
May 9, 2014
Peter Chase
Leveraging Data to Drive Personalized Marketing Overcoming core obstacles is key to successful data integration. mark for My Articles similar articles
CRM
December 16, 2015
Sam Del Rowe
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. mark for My Articles similar articles
Search Engine Watch
January 18, 2008
Kevin Newcomb
Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008. mark for My Articles similar articles
CRM
March 23, 2012
Wil Merritt
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. mark for My Articles similar articles
IndustryWeek
December 16, 2005
Communication Is Key To Happy Customers Whether communicating with consumers or to other businesses, corporate programs that support communication need to do so in ways that reflect 21st Century realities. mark for My Articles similar articles
CRM
January 1, 2007
Jeff Pedowitz
Great Marketing Plans A great marketing plan, along with a demand generation solution to executive, automate, and measure much of the ensuing marketing campaign, will direct well-thought-out messages to the right people -- and you'll be able to prove it. mark for My Articles similar articles
CRM
November 18, 2015
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. mark for My Articles similar articles
CRM
January 19, 2011
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. mark for My Articles similar articles
Search Engine Watch
February 5, 2009
Justilien Gaspard
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. mark for My Articles similar articles
Search Engine Watch
October 14, 2008
Carrie Hill
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. mark for My Articles similar articles
CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
February 8, 2013
Lou Guercia
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. mark for My Articles similar articles
InternetNews
February 25, 2008
Kenneth Corbin
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. mark for My Articles similar articles
CRM
July 2011
Brittany Farb
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. mark for My Articles similar articles
Entrepreneur
December 2005
Catherine Seda
Straight Shooting Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies. mark for My Articles similar articles