Similar Articles |
|
CRM September 3, 2015 Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch February 6, 2008 Gregg Stewart |
Local Search Tactics for Tough Economic Times What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? |
InternetNews July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
InternetNews November 13, 2007 Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
CRM May 2013 Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM February 13, 2015 |
Telmetrics Integrates with DoubleClick for Lead Generation The integration extends Telmetrics Call Attribution Suite and incorporates calls for campaign optimization. |
CRM May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
CRM September 26, 2014 Leonard Klie |
Oracle Marketing Cloud Extends Partnership with Box New integration simplifies collaboration and execution of content marketing programs. |
HBS Working Knowledge October 14, 2008 Sarah Jane Gilbert |
Should You Bring Advertising Expertise In-House? A recent study indicates more firms than previously thought are developing internal advertising units. |
Search Engine Watch September 28, 2005 Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
Search Engine Watch January 7, 2011 Matt Lawson |
Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011. |
CRM June 7, 2013 Peter Chase |
Five Steps to Giving Marketers Data Ownership Integration is key. Collecting data is the easy part; the real challenge comes from connecting the different types of data across multiple channels. |
CRM December 2014 Leonard Klie |
Campaign Management Needs to Cross Channels Despite improvements, cross-channel campaign management still has usability challenges. |
CRM August 23, 2011 Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
CRM November 21, 2011 Judith Aquino |
Vizu Launches Partnership with Adap.tv Joint offering provides real-time brand lift analytics and optimization within video. |
CRM July 8, 2015 Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM November 7, 2012 Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
Pharmaceutical Executive July 3, 2007 |
Direct to Consumer: The Secret of My Success Pharmaceutical industry experts sound off on the methods behind an award-winning ad and how the next great direct-to-consumer campaign will come about. |
CRM May 2012 Judith Aquino |
Marketing and Advertising Agencies Blur the Lines Third-party partners are broadening their roles. What to consider for the perfect pairing. |
CRM October 5, 2012 Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Search Engine Watch January 25, 2005 Fredrick Marckini |
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. |
Search Engine Watch September 15, 2008 David Szetela |
Show Me the Money: Bidding for Profitability Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC advertisers. The answers are a snap once you know the fundamentals. |
CRM August 21, 2015 |
Instantly Partners with Viggle Integration of Instantly into Viggle app will increase users' opportunities to earn rewards while enhancing Instantly's measurement of mobile ad effectiveness. |
CRM March 11, 2014 Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
Search Engine Watch May 5, 2010 Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
Pharmaceutical Executive January 1, 2011 Eric Boothe |
The Right Mix for 2011 Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your pharma marketing campaigns. |
Search Engine Watch November 7, 2007 John Tawadros |
Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners How can an organization integrate search with their other best of breed experts for optimal results? |
CRM May 4, 2015 |
3 Reasons to Integrate CRM and Marketing Automation Technology is the key to staying on top of today's marketing trends. |
Search Engine Watch January 24, 2008 Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
InternetNews April 23, 2004 Robyn Greenspan |
Consumers Becoming Marketing-Resistant A worsening attitude toward marketing messages presents new challenges for advertisers, as consumers are willing to accept extreme solutions. |
CRM July 12, 2012 Kelly Liyakasa |
Eloqua Melds Salesforce.com Chatter with Marketing Automation Unified social layer connects sales and marketing for stronger collaboration. |
CRM July 2006 Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
Search Engine Watch March 11, 2009 Eric Enge |
Improve Conversion Efficiency with Demandbase Increasing conversion efficiency should be the goal of every Web site publisher. Regardless of what you're trying to accomplish with the sit, having a higher conversion rate than your competitor provides you with a strategic advantage. |
CRM August 2007 Jessica Sebor |
Making the Most of Marketing Optimizing operations can intimidate the strongest of marketing departments, but with able people, good processes, and strong technology, the beast may be conquered, one bite at a time. |
InternetNews June 4, 2004 Jim Wagner |
Nimish Mehta, Group Vice President, Siebel This executive's challenge is convincing customers that Siebel is an integrator, not just a CRM specialist. |
CRM May 9, 2014 Peter Chase |
Leveraging Data to Drive Personalized Marketing Overcoming core obstacles is key to successful data integration. |
CRM December 16, 2015 Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
Search Engine Watch January 18, 2008 Kevin Newcomb |
Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008. |
CRM March 23, 2012 Wil Merritt |
Heeding the Voice of the People Through a combination of creative content, engagement, and intelligence, crowdsourced advertising provides brand marketers and advertisers with far more than simply cost savings. |
IndustryWeek December 16, 2005 |
Communication Is Key To Happy Customers Whether communicating with consumers or to other businesses, corporate programs that support communication need to do so in ways that reflect 21st Century realities. |
CRM January 1, 2007 Jeff Pedowitz |
Great Marketing Plans A great marketing plan, along with a demand generation solution to executive, automate, and measure much of the ensuing marketing campaign, will direct well-thought-out messages to the right people -- and you'll be able to prove it. |
CRM November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM January 19, 2011 |
Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns. |
Search Engine Watch February 5, 2009 Justilien Gaspard |
Integrating Marketing Campaigns with Link Development Companies can often make simple modification to their promotions to develop links simultaneously. Other times, the links already exist from marketing campaigns, but they aren't being utilized for their full value. |
Search Engine Watch October 14, 2008 Carrie Hill |
Where's The ROI? Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts. |
CRM April 22, 2015 Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM February 8, 2013 Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
InternetNews February 25, 2008 Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
CRM July 2011 Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
Entrepreneur December 2005 Catherine Seda |
Straight Shooting Your customers are all over the web, and they're not easy targets. Make sure your message hits its mark by keeping up with new technologies. |