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Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch January 17, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008 We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch December 27, 2007 Kevin Newcomb	2007: The Year that Search Grew Up The Year of Blended and Universal Search... It's All About the Quality (Score)... Year of Social Media... etc.
Search Engine Watch September 12, 2008 Chris Boggs	SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo.
Search Engine Watch May 25, 2006 Chris Sherman	U.K. Search Marketing Environment Thriving The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year. Four key trends are driving this growth.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 2 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Search Engine Watch June 5, 2009 Joshua Palau	Checking in on 2009 Search Shifts & Predictions In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
InternetNews December 31, 2007 Kenneth Corbin	Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag?
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
InternetNews November 15, 2005 Susan Kuchinskas	Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Search Engine Watch February 10, 2010 Alex Cohen	The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further.
CRM January 24, 2011 Dettmann & Kalkofen	New Year, New SEO Rules Big changes influence how digital marketers do business.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
Search Engine Watch January 9, 2006 Chris Sherman	The State of Search Engine Marketing New research from SEMPO sheds light on what's happening in the search marketing industry today, from the size of the industry to key trends that will shape the year ahead.
Search Engine Watch March 8, 2007 Elisabeth Osmeloski	The State of Paid Search in the U.K. At Search Engine Strategies London last month, search providers and agencies discussed the latest happenings in paid search.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch August 27, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 2 A new crop of search marketers need to learn the fundamentals of our industry. Class is in session once again. Today's lesson: organic and paid search for newbies.
InternetNews August 8, 2005 Susan Kuchinskas	Searching for the Next Big Thing New search services, partnerships and platforms are expected to launch at Search Engine Strategies conference.
Search Engine Watch December 18, 2003 Grant Crowell	The "Secret System" of Search Engine Advertising Search engines have become one of the fastest growing venues in the advertising market. While ad revenue increases for the search engines, so do the concerns for some long-time search advertisers who have invested a huge stake in the industry.
InternetNews July 17, 2009	Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising.
CRM July 1, 2009 Jessica Tsai	Search Engineering Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Bank Technology News February 2006 Glen Fest	Search Engines: Out Of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks have not been big-time adopters.
Search Engine Watch December 22, 2008 William Flaiz	Revisiting My 2008 Search Predictions Reviewing predictions for 2008 which included SEO moving beyond traditional search engines, and the practice going mainstream.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Search Engine Watch January 16, 2007 Greg Jarboe	In the Third Week of New Year's, My SearchDay Gave to Me: Four conferences, three key trends, two hyperlinks, and a ranking in the top three. Some of the events, trends, challenges and opportunities that will shape the search engine industry in the coming year.
Search Engine Watch February 8, 2007 Kevin Newcomb	Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006.
Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
InternetNews November 4, 2005 Susan Kuchinskas	This 'Live' Space for Rent Microsoft is taking the ad-support fight to Google's backyard, and marketers are welcoming the space to play.
Search Engine Watch January 6, 2005 Danny Sullivan	Looking Back, Looking Ahead: Developments With Consumer Search This year, web search will morph into consumer search, where major search companies offer a robust range of ways to search for information in specialized areas.
Search Engine Watch April 15, 2008 Joshua Stylman	Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars.
Search Engine Watch January 18, 2011 Alex Cohen	The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year.
CRM January 2008 Jessica Tsai	Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight.
Search Engine Watch May 27, 2008 Carrie Hill	The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test.
Search Engine Watch October 11, 2010 Eli Goodman	Universal Search: Not All Blends are Created Equal Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo.
Search Engine Watch December 13, 2007 John Tawadros	Search and the Comeback Kid: Part 1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle.
Entrepreneur March 2007 Amanda C. Kooser	Go Local Need to drive more business to your door? Use our practical guide to rev up your local web strategy.
Search Engine Watch February 16, 2009 William Flaiz	The Best of Outsourced: 10 Greatest Hits The author bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.