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Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch January 18, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008, Part 2 We've collected more New Years resolutions from search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 3 The search marketing world has been abuzz for the last week, since Microsoft launched a takeover bid of Yahoo.
Search Engine Watch August 2, 2005 Chris Sherman	Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique.
CRM July 1, 2007 Colin Beasty	Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools.
InternetNews August 2, 2005 Susan Kuchinskas	Dogpile: Search Engines Don't Have Much in Common Users of the meta-search service can now see results from MSN Search in addition to results from Google, Yahoo, Ask Jeeves and MSN Search. As part of its announcement, Dogpile demonstrated the diversity of results across the engines.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch March 31, 2008 Kevin Newcomb	Highlights from the SEW Blog: March 24-28, 2008 Good Google bombs... Google webmaster tools... Google no longer a portal?... Search within a search... Yahoo and the future of search... Google video ads... Non-text contextual ads... Social media: one size does not fit all... etc.
Search Engine Watch December 29, 2005 Danny Sullivan	2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch July 1, 2003 Danny Sullivan	The Search Engine Report - Number 80 Search Engine Watch News... SES San Jose Agenda Now Available... Microsoft's MSN Search To Build Crawler-Based Search Engine... Overture's Content Match Takes On Google's Contextual Ads... Google AdSense Expands Contextual Ad Placement Program To Small Sites... etc.
InternetNews November 15, 2005 Susan Kuchinskas	Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace.
InternetNews February 28, 2005 Rob McGann	Majority of Searchers Use Multiple Search Engines What are the most popular search engines?
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
CRM January 24, 2011 Dettmann & Kalkofen	New Year, New SEO Rules Big changes influence how digital marketers do business.
InternetNews April 30, 2004 Robyn Greenspan	Searching for Balance Not all search campaigns are created equal, as Internet users reveal which engines provide the most relevant organic and paid results.
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
Search Engine Watch February 20, 2004 Chris Sherman	Search Engine Forums Spotlight What's The Next Step With Search Engines? Google and Semantic Web Search.
InternetNews November 22, 2005 Susan Kuchinskas	A White Hat Approach to Web 'Cloaking' A benign cloaking service from Dipsie aims to make Web sites more visible to search engines. The application also recommends keywords and compound phrases to be used in bidding for advertising on Google AdWords and Yahoo Search Marketing.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
Search Engine Watch February 8, 2008 Kevin Newcomb	What Would a Yahoo-Microsoft Merger Look Like? Part 2 We asked search marketers how they would envision a combined Microsoft-Yahoo, in terms of search technology, search advertising, and social media.
Search Engine Watch September 19, 2007 Jim Parent	8 Ways to Improve Your Local Search Results If you have not taken steps to ensure your business' online presence in local search results is complete and accurate, you're missing a big opportunity.
Search Engine Watch April 2, 2001 Danny Sullivan	Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see...
Bank Technology News February 2006 Glen Fest	Search Engines: Out Of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks have not been big-time adopters.
Search Engine Watch October 3, 2007 Grant Crowell	Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers.
Search Engine Watch December 7, 2003 Danny Sullivan	What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Inc. April 2007 Michael Fitzgerald	Analyzing Your Website Software that helps you know what your website traffic really means.
Search Engine Watch October 17, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.
U.S. Banker April 2006 Glen Fest	Web Marketing: Search Engines: Out of Banks' Plain View Google, Yahoo! and MSN are trying to convince banks to ramp up search-engine advertising and optimization. So far, banks haven't taken the bait. Well, for heaven's sake, why not?
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
Search Engine Watch October 27, 2008 David Szetela	Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns
Search Engine Watch September 3, 2002 Danny Sullivan	Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained.
Pharmaceutical Executive November 1, 2005 Peter H. Nalen	Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN.
Search Engine Watch January 17, 2008 Kevin Newcomb	Search Marketing "Resolutions" for 2008 We've collected the New Years resolutions of several search engine marketers, sharing their priorities and plans for 2008.
Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
CIO January 15, 2006 Juan Carlos Perez	Who Uses Google Google users tend to be richer and have more Internet experience than those who primarily use competing search services from Microsoft, Yahoo and others, according to a new study.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
Wired January 2006 Charles C. Mann	How Click Fraud Could Swallow the Internet Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
Search Engine Watch May 6, 2002 Danny Sullivan	The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product...
Search Engine Watch March 14, 2007 Michael Boland	Google's Local Business Center and the Webification of SMBs More providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.
InternetNews January 14, 2004 Zachary Rodgers	The Graphical Search Divide Graphics in sponsored search listings. Want them? Need them? Marketers are divided.
Search Engine Watch September 22, 2005 Chris Sherman	Myriad Search: Meta Search Your Way A new meta search engine lets Internet marketers and others compare results from the four top web search engines, and tweak their relative importance in a cutomized result set.
Search Engine Watch March 22, 2006 Greg Jarboe	Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...