Similar Articles

Browse Main Topics:

Business
Computers & Electronics
Education & Reference
Entertainment & Leisure
Family & Home
Finance & Investment
Health
Internet
Pets & Animals
Science & Technology
Society, Politics & Culture
Sports & Recreation

Similar Articles

Search Engine Watch October 17, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.
Search Engine Watch October 4, 2007 Grant Crowell	Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.
Search Engine Watch October 9, 2007 Grant Crowell	Search and the Law: Professor Eric Goldman Eric Goldman discusses self-service IP enforcement, current search engine lawsuits, and the future of search engine law.
Search Engine Watch October 18, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others.
Search Engine Watch December 22, 2003 Elizabeth Osmeloski	Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates.
Search Engine Watch May 19, 2004 Patricia Hursh	Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back.
Search Engine Watch October 20, 2005 Grant Crowell	Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas.
Search Engine Watch September 26, 2007 Grant Crowell	Copyright Law: What Search Marketers Should Know (Part 1) Most online copyright infringement issues are best handled by being diplomatic and professional, and can be handled with some simple legal procedures.
Search Engine Watch September 27, 2007 Grant Crowell	Copyright Law: What Search Marketers Should Know (Part 2) Addressing copyright infringement issues can be a tricky business. Take the time to plan out your approach so you can get through it quickly and easily.
Information Today October 2005 David Mirchin	Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks?
Pharmaceutical Executive November 1, 2006 Cook & Witten	Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors.
Search Engine Watch February 23, 2005 Grant Crowell	Search Engines and Legal Issues A competitor is running a search engine ad with your trademarked brand name. Another has copied your web site without permission. You suspect another of driving up your advertising costs through click fraud. What are your legal options?
InternetNews August 17, 2007 Nicholas Carlson	Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement.
Search Engine Watch January 13, 2011 Grant Crowell	5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
Search Engine Watch January 31, 2008 Kevin Newcomb	Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers.
InternetNews April 26, 2004 Susan Kuchinskas	Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term.
AskMen.com Jim Bauer	How To: Register A Trademark If you're in business (even if it's a small, part-time operation) or you have an idea for a product, then chances are that at least part of what makes your operation unique can be protected under trademark law.
Search Engine Watch August 17, 2004 Shari Thurow	Search Engines and Competitive Research Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition and their online marketing efforts.
Search Engine Watch April 15, 2004 Jeffrey Rohrs	Google Drops Restrictions on AdWords; Amazon's A9 Launches Google has unveiled new AdWords policy disclaiming any responsibility to monitor or restrict keywords for ads served within the U.S. and Canada... Amazon.com's separately branded and operated subsidiary has launched a beta version of its web search site...
Search Engine Watch October 19, 2009 Ron Jones	Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.
InternetNews August 18, 2005 Susan Kuchinskas	Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement.
Search Engine Watch February 4, 2002 Danny Sullivan	Lawsuit Over Paid Placements To Define Search Engines A new chapter in search engine law was opened last week, when Mark Nutritionals filed lawsuits seeking $440 million in damages for alleged trademark infringement and unfair competition against AltaVista, FindWhat, Kanoodle and Overture...
Search Engine Watch September 8, 2004 Greg Jarboe	Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict.
Search Engine Watch January 30, 2008 Kevin Newcomb	Search Marketers' Wish Lists Predictions of the future of Internet marketing from several search marketers and social media marketers.
Search Engine Watch April 2, 2002 Danny Sullivan	Google Embroiled In Scientology Debate Google found itself accused of censorship last month, after it removed some pages from an anti-Scientology web site in response to a legal request made by the Church of Scientology...
Entrepreneur September 2004 Catherine Seda	In Hot Water? Take a closer look at your marketing materials, or you may get burned -- especially by client testimonials, fulfillment promises and other company's trademarks.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
InternetNews August 26, 2005 Susan Kuchinskas	A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles.
Search Engine Watch February 20, 2002 Danny Sullivan	Legal Rulings On Image Search & Meta Tags In the right circumstances, image search engines don't violate copyright and using another company's trademarks in meta tags isn't infringement, two separate court cases have found...
InternetNews December 26, 2007 Nicholas Carlson	Google's Problem Solving Year? Viacom sued Google for $1 billion over YouTube copyright infringement in 2007, but both parties know the problem is is more likely to be solved by an engineer than a lawyer.
Search Engine Watch October 2, 2001 Danny Sullivan	Surplus Of Search Engine Marketing Reports Three different publications released recently cover the issues of selecting a search engine marketing firm, which search engine marketing strategies seem to work and a review of how the web sites of Fortune 100 companies rate in terms of search engine friendliness...
Information Today May 2007 David Mirchin	Copyright: Viacom's $1 Billion Claim Against YouTube Viacom claims that YouTube has actively infringed Viacom's copyrighted works by publicly performing more than 150,000 unauthorized clips of copyrighted programming owned by Viacom. The outcome could rewrite the rules on content.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch April 27, 2004 Danny Sullivan	Spam Rules Require Effective Spam Police How effective rule enforcement by the search engines regarding spam would help matters, and the impact better spam disclosure would have for searchers and marketers alike.
Entrepreneur June 2007	In the Know Find out all you can about patents, trademarks and copyrights now - your business will thank you later.
Entrepreneur March 2004 Catherine Seda	Clicking Away Pay-per-click fraud may be taking the bang out of your advertising buck.
Entrepreneur June 2006 Catherine Seda	Keyword to the Wise Pay-per-click advertising can bring a stampede of shoppers to your site, but make sure your keyword performance is profitable.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
InternetNews July 20, 2007 Nicholas Carlson	Google, Viacom Lawyers Square Off on DMCA Viacom and Google go to court July 27 to decide which of the two companies should bear the cost of keeping Viacom's copyrighted content off YouTube. The outcome could impact blogs and photo-sharing sites, and stifle Web 2.0.
Search Engine Watch October 23, 2003 Anne Kennedy	Balancing Paid and Organic Search Listings Do you really need both 'organic' or 'natural' listings, generated by search engine optimization (SEO), and paid placement, aka pay-per-click advertising (PPC), to be successful on search engines?
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
InternetNews October 15, 2007 David Needle	Can Google's Video ID System Secure YouTube? Beta version of YouTube Video Identification system is launched.
Search Engine Watch January 23, 2008 Kevin Newcomb	Search Marketing Predictions for 2008 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
InternetNews July 28, 2004 Susan Kuchinskas	Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture.
Search Engine Watch February 24, 2005 Heather Lloyd-Martin	Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns.
InternetNews October 30, 2007 David Needle	Yahoo: 'IP Rules!' Yahoo's head intellectual property lawyer explains why the Internet is keeping a lot of legal staffs busier than ever.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.