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Search Engine Watch May 19, 2004 Patricia Hursh	Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back.
InternetNews April 26, 2004 Susan Kuchinskas	Amid Googlemania, Another Trademark Suit AXA, an international insurance and asset management company, is suing Google for trademark infringement in a French court. The suit arises from the search provider's AdWords pay-per-click advertising service that lets marketers pay to have their ads show up when someone searches for a specific term.
Information Today October 2005 David Mirchin	Google Wins U.S. Keyword Case Can Google or other search engines sell keywords registered as trademarks?
InternetNews August 18, 2005 Susan Kuchinskas	Google Uses Blog to Spin Court Decision After a court case ruling that other insurance companies' ads could appear when searching for Geico on Google, Google officials posted a blog entry supporting the judgement.
InternetNews March 31, 2005 Susan Kuchinskas	Google Takes Hit in U.S. Trademark Case Court ruling means American Blind & Wallpaper Factory trademark suit over keyword-based ads can proceed.
Search Engine Watch December 22, 2003 Elizabeth Osmeloski	Search Engines and Trademark Issues The use of trademarked phrases in search engine marketing is controversial, with owners of protected marks at risk of misuse from both competitors and affiliates.
Search Engine Watch October 17, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 1 Since search became monetized, trademarks have been a front-and-center issue. Today, with the proliferation of paid and organic search listings, search and trademarks have fed off of one another to become a growing dilemma for search engines and advertisers alike.
InternetNews January 29, 2004 Janis Mara	Google Sued For Trademark Infringement American Blind says Google's sale of its brand name as a keyword is trademark infringement.
Pharmaceutical Executive November 1, 2006 Cook & Witten	Legal: Keyword: "Infringement?" Google and other search engines sell pharma companies' trademarks as keyword search terms. Seems okay. If not for one thing: Guess who's buying? Your direct competitors.
Search Engine Watch October 4, 2007 Grant Crowell	Search and the Law: Attorney Deborah Wilcox Deborah Wilcox, co-chair of a national intellectual property litigation practice, discusses changes in attitudes toward online intellectual property, the challenges courts face in litigating online IP and trademark cases, and consumer confusion over search ads.
Search Engine Watch January 13, 2011 Grant Crowell	5 AdWords Tips for Monitoring Your Trademarks -- A Client's Success Story Some valuable legal information that every search marketer, and especially those advertising using Google AdWords, should pay attention to.
InternetNews September 4, 2007 Nicholas Carlson	Google To Pay Nothing in Keyword 'Sucker's Bet' Google will not pay American Blind & Wallpaper Factory any fee after settling a suit over its Adwords trademark policy.
The Motley Fool May 19, 2004 Matt Logan	Google's Searching for Trouble Geico is suing Google and Overture, alleging trademark infringement.
InternetNews August 17, 2007 Nicholas Carlson	Skies Aren't So Friendly For Google American Airlines sues Google to get the company to stop selling keyword-based sponsored search results tied to any of its trademarks and is seeking punitive damages over the alleged infringement.
InternetNews July 28, 2004 Susan Kuchinskas	Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture.
Search Engine Watch October 18, 2007 Grant Crowell	Trademark Law - What Search Marketers Should Know, Part 2 Important tips and tactics used by online intellectual property attorneys and legal counsels for search engines, for both protecting trademark material and respecting the trademarks of others.
Search Engine Watch March 4, 2002 Danny Sullivan	Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look...
Inc. March 2005 Lora Kolodny	Does Google Enable Trademark Infringement? Are the Google lads up to no good? Lawsuits that charge search engines with trademark infringement could upend online advertising...
The Motley Fool August 20, 2007 Rick Aristotle Munarriz	Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry.
The Motley Fool August 16, 2004 Rich Smith	Google's Trademark Gaffe Will the company be able to keep the name of its new email service?
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
Search Engine Watch March 4, 2003 Danny Sullivan	Google Acts To Protect Trademark Google's first publicized action to protect its trademark from being transformed into a generic word has occurred.
InternetNews April 18, 2005 Susan Kuchinskas	Google Versus Froogles Redux Google files a trademark infringement suit against the operator of the relatively tiny Froogles.com.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
The Motley Fool September 14, 2005 Rich Smith	Gmail's Name in G-eopardy Google faces copyright infringement suits over the name of its email service. Clearly, the Internet giant has completely bungled the trademark aspects of its Gmail venture. However, investors should know that all is not lost.
Wired August 21, 2007 Michael Myser	Need Some Cash? Sue Google! Everyone Else is Doing It. Claiming everything from patent, trademark, and copyright infringement to fraud, dozens of companies have decided that the time is right to cash in by hitting Google with a barrage of lawsuits. Do any have a case? You be the judge.
Search Engine Watch October 3, 2007 Grant Crowell	Search and the Law: Attorney Clarke Douglas Walton Clarke Douglas Walton, an attorney and former VP of an SEM firm, discusses trademark usage in PPC advertising, the Digital Millennium Copyright Act, and future legal issues on the horizon for search marketers.
Search Engine Watch October 20, 2005 Grant Crowell	Copyrights, Trademarks and Search Engines Web site owners must be on constant guard with copyrighted and trademarked materials, both to make sure competitors don't 'borrow' content and to avoid provoking search engines in legal gray areas.
InternetNews July 26, 2004 Susan Kuchinskas	Of Boobles, Froogles and Googles IPO impending, Google goes after those making money on its good name. Let the trademark battles begin.
InternetNews August 11, 2005 Catherine Pickavet	Google Resellers Target Chinese SMBs Amid rising competition in a red-hot market, the search giant adds to its partner network. China Enterprise, China Source and Hotsales will provide sales and support for Google AdWords ads in China.
The Motley Fool March 28, 2007 Rick Aristotle Munarriz	Google's Amazonian Advertising Adversary Rivals for the online ad king are emerging from unlikely sources. Take Amazon.com for instance.
Search Engine Watch September 8, 2004 Greg Jarboe	Trademark vs. Search: Do you Soo...gle? Does Geico's trademark lawsuit against Google have merit? How will the case be argued? What's the likely outcome of the trial? How will it impact the search community? A mock court of trademark experts weighs in with their verdict.
Search Engine Watch October 4, 2005 Chris Sherman	Everything You Ever Wanted to Know About Google AdWords Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google's sponsored links.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
InternetNews August 26, 2005 Susan Kuchinskas	A Perfect Storm of Infringement Adult publisher Perfect 10 is calling Google a massive infringer of copyright as part of a lawsuit. The case rests largely on the court's interpretation of fair use, but there are several additional legal wrinkles.
Search Engine Watch September 25, 2006 Catherine Seda	Compare & Contrast: Search Ad Program Strategies Google, Microsoft and Yahoo's pay-per-click (PPC) programs are similar, but each have unique features that require different campaign tactics to use effectively. How do you get the maximum advantage from each program?
Search Engine Watch December 6, 1999	Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise.
InternetNews January 30, 2004 Janis Mara	Google Slaps Booble Google accuses adult search engine Booble of infringement, tells it to cease and desist.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch October 19, 2009 Ron Jones	Internet Law 101, Part 1 The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.
Search Engine Watch May 6, 2002 Danny Sullivan	Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools...
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
Information Today April 2003 Dick Kaser	Opinion: Do You Yahoo!? Paul McFedries was on the receiving end of a cease-and-desist notice from Google lawyers after having published a definition for the new verb "google" at his Word Spy Web site. The whole incident raises an interesting point about the protection of trademarks in general.
The Motley Fool February 7, 2005 Seth Jayson	French Fry Google French grousing about trademark infringement by search companies may put a cramp in revenues. Should investors be worried?
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
Search Engine Watch October 28, 2003 Danny Sullivan	Local Search Part 3: Google Gets Local With AdWords Google's new regional targeting feature for its AdWords keyword-based text advertising program lets advertisers target their ads to any of 210 specific local regions in the US.