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Search Engine Watch May 1, 2002 Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch March 4, 2002 Danny Sullivan |
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... |
Search Engine Watch February 4, 2002 Danny Sullivan |
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... |
Search Engine Watch May 6, 2002 Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch October 2, 2003 Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch May 6, 2002 Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch June 28, 2004 Danny Sullivan |
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. |
Search Engine Watch December 3, 2001 Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Search Engine Watch August 5, 2002 Danny Sullivan |
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. |
Search Engine Watch May 6, 2002 Danny Sullivan |
Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools... |
Search Engine Watch May 19, 2004 Patricia Hursh |
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. |
Search Engine Watch February 25, 2003 Danny Sullivan |
Overture To Buy FAST Web Search Division Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch February 18, 2003 Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Search Engine Watch July 1, 2002 Danny Sullivan |
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. |
Search Engine Watch March 16, 2005 Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch November 5, 2003 Danny Sullivan |
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. |
InternetNews May 13, 2004 Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
Search Engine Watch July 1, 2002 Danny Sullivan |
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. |
InternetNews January 7, 2004 Janis Mara |
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. |
Search Engine Watch February 4, 2002 Danny Sullivan |
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... |
InternetNews March 16, 2005 Susan Kuchinskas |
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. |
InternetNews December 18, 2003 Zachary Rodgers |
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. |
Search Engine Watch September 2, 2004 Danny Sullivan |
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. |
The Motley Fool March 3, 2005 Rick Aristotle Munarriz |
Requiem for Overture Yahoo! is ready to bury the Overture brand, but it can't erase the subsidiary's legacy. |
Wired February 2007 Fred Vogelstein |
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. |
Information Today July 21, 2003 Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Search Engine Watch June 2, 2004 Danny Sullivan |
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. |
Search Engine Watch August 9, 2004 Chris Sherman |
Google, Yahoo Settle Patent and Share Disputes Google and Yahoo announced today that they have resolved two contentious issues between the companies. |
Search Engine Watch May 6, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. |
Search Engine Watch October 9, 2002 Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch November 20, 2003 Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
InternetNews March 4, 2005 Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
Search Engine Watch May 14, 2004 Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
Search Engine Watch August 5, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources |
Search Engine Watch May 14, 2008 Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews July 28, 2004 Susan Kuchinskas |
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. |
Search Engine Watch September 2, 2003 Danny Sullivan |
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index |
Search Engine Watch March 3, 2003 Danny Sullivan |
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. |
Search Engine Watch November 24, 2003 Chris Sherman |
Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns. |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
InternetNews April 29, 2004 Susan Kuchinskas |
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. |
Search Engine Watch December 29, 2005 Danny Sullivan |
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. |
The Motley Fool December 6, 2005 Rick Aristotle Munarriz |
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. |
Search Engine Watch September 3, 2002 Danny Sullivan |
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. |
The Motley Fool March 21, 2005 Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
Search Engine Watch January 7, 2003 Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
The Motley Fool June 28, 2004 Tim Beyers |
Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads. |
The Motley Fool July 18, 2005 Rick Aristotle Munarriz |
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. |
Information Today March 3, 2003 Barbara Quint |
Overture Acquires Two Major Web Search Engines On Feb. 18, Overture, which claims to be the "world's leading provider of Pay-For-Performance search to Web sites," announced that it had acquired AltaVista, a pioneer Web search engine. A week later, Overture announced that it had acquired all the Web search assets of Norwegian-owned FAST. |
The Motley Fool March 4, 2005 Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |