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Search Engine Watch
May 1, 2002
Danny Sullivan
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... mark for My Articles similar articles
Search Engine Watch
March 4, 2002
Danny Sullivan
Up Close With Google AdWords Forget the hype about what the new cost-per-click AdWords program means for Google, in terms of competing with Overture. What's in the program for advertisers, and how does the cost per click pricing fit in with the existing cost per impression ads? Let's take a look... mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Google Ousts Overture At Earthlink, Begins Ad Distribution Google has begun serving up search results to users of the Earthlink web site, taking over a partnership previously held by Overture and marking the first move to distribute its paid AdWords listings outside the Google web site... mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... mark for My Articles similar articles
Search Engine Watch
October 2, 2003
Danny Sullivan
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... mark for My Articles similar articles
Search Engine Watch
June 28, 2004
Danny Sullivan
Overture Launches Local Match Listings Program Overture launched a new Local Match program today to allow its advertisers in the United States to more easily target listings toward those with a local interest. mark for My Articles similar articles
Search Engine Watch
December 3, 2001
Danny Sullivan
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... mark for My Articles similar articles
Search Engine Watch
August 5, 2002
Danny Sullivan
Compare & Contrast: Ad Guidelines At Overture & Google Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. mark for My Articles similar articles
Search Engine Watch
May 6, 2002
Danny Sullivan
Overture Files Patent Lawsuit Against Google Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools... mark for My Articles similar articles
Search Engine Watch
May 19, 2004
Patricia Hursh
Search Engines Turning Trademark Law Upside Down Search engines, most notably Google, are pushing the limits of trademark law, allowing anyone to use these protected marks in advertising. Some trademark owners are fighting back. mark for My Articles similar articles
Search Engine Watch
February 25, 2003
Danny Sullivan
Overture To Buy FAST Web Search Division Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. mark for My Articles similar articles
Search Engine Watch
February 18, 2003
Danny Sullivan
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. mark for My Articles similar articles
Search Engine Watch
July 1, 2002
Danny Sullivan
Overture Says Forget CPC, What's Your ROI? The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. mark for My Articles similar articles
Search Engine Watch
March 16, 2005
Danny Sullivan
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. mark for My Articles similar articles
Search Engine Watch
November 5, 2003
Danny Sullivan
Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term. mark for My Articles similar articles
InternetNews
May 13, 2004
Susan Kuchinskas
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. mark for My Articles similar articles
Search Engine Watch
July 1, 2002
Danny Sullivan
Letter From Australia I was in Sydney last month for the Search Engine Strategies conference, and in this article, I thought I'd share a few things that stood out in my mind as I listened to the various local speakers discuss search engine marketing. mark for My Articles similar articles
InternetNews
January 7, 2004
Janis Mara
Overture Breaks Up Contextual, Search Listings Overture will offer the option to bid on each of its products individually. mark for My Articles similar articles
Search Engine Watch
February 4, 2002
Danny Sullivan
Europe's Paid Placement Warriors Unlike in the US, Overture faces competition for major partners in the form of United Kingdom-based Espotting... mark for My Articles similar articles
InternetNews
March 16, 2005
Susan Kuchinskas
MSN Takes First Step Toward Native Ad Platform MSN's adCenter online advertising platform could eliminate revenue share with archrival Yahoo. mark for My Articles similar articles
InternetNews
December 18, 2003
Zachary Rodgers
Ah-ha.com Adopts New Moniker The paid search listings provider changed its name to Enhance Interactive. The name change was motivated foremost by a gradual change in ah-ha.com's business model. mark for My Articles similar articles
Search Engine Watch
September 2, 2004
Danny Sullivan
Overture Shifting To Default Broad Match Within the next few weeks, Overture will make a major switch to matching terms on a broad basis, rather than the traditional exact match default it has followed since the company's launch. mark for My Articles similar articles
The Motley Fool
March 3, 2005
Rick Aristotle Munarriz
Requiem for Overture Yahoo! is ready to bury the Overture brand, but it can't erase the subsidiary's legacy. mark for My Articles similar articles
Wired
February 2007
Fred Vogelstein
How Yahoo Blew It Selling ads against search -- it seemed like such a simple thing. But while CEO Terry Semel fumbled and bumbled, Google pulled ahead. mark for My Articles similar articles
Information Today
July 21, 2003
Paula J. Hane
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. mark for My Articles similar articles
Search Engine Watch
June 2, 2004
Danny Sullivan
The Paid Inclusion Dinosaur A look at the bet Yahoo's making and alternative plays they could have tried. mark for My Articles similar articles
Search Engine Watch
August 9, 2004
Chris Sherman
Google, Yahoo Settle Patent and Share Disputes Google and Yahoo announced today that they have resolved two contentious issues between the companies. mark for My Articles similar articles
Search Engine Watch
May 6, 2003
Danny Sullivan
The Search Engine Report Search Engine Watch News... Search Engine Strategies Coming To London, San Jose... Yahoo's Search Engine Continues Evolving... Google Buys Applied Semantics... Harvard Criticizes Google's Adult Content Filter... Inktomi, Google Win In Recent Relevancy Test... etc. mark for My Articles similar articles
Search Engine Watch
October 9, 2002
Danny Sullivan
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. mark for My Articles similar articles
Search Engine Watch
November 20, 2003
Danny Sullivan
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. mark for My Articles similar articles
InternetNews
March 4, 2005
Susan Kuchinskas
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? mark for My Articles similar articles
Search Engine Watch
May 14, 2004
Danny Sullivan
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? mark for My Articles similar articles
Search Engine Watch
August 5, 2003
Danny Sullivan
The Search Engine Report Search Engine Watch News... Early Bird Deadline For SES San Jose Tomorrow!... LookSmart Opens Deep Listings Option To Small Businesses... Yahoo To Buy Overture... Search Engine Resources mark for My Articles similar articles
Search Engine Watch
May 14, 2008
Kevin Ryan
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. mark for My Articles similar articles
InternetNews
July 28, 2004
Susan Kuchinskas
Google's Ad Technology Tussle Marching headlong into the public arena, Google is wrangling over ad technology -- and words -- in a patent suit with Overture. mark for My Articles similar articles
Search Engine Watch
September 2, 2003
Danny Sullivan
The Search Engine Report Search Engine Watch News... SES Dates For 2004 Set... Search Engine Size Wars IV & Google's Supplemental Index mark for My Articles similar articles
Search Engine Watch
March 3, 2003
Danny Sullivan
Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results. mark for My Articles similar articles
Search Engine Watch
November 24, 2003
Chris Sherman
Overture & Google Unveil New Advertiser Tools Overture's new Marketing Console is a performance marketing tool, while Google's Auto-Optimization feature automatically optimizes advertiser campaigns. mark for My Articles similar articles
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. mark for My Articles similar articles
InternetNews
April 29, 2004
Susan Kuchinskas
Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing. mark for My Articles similar articles
Search Engine Watch
December 29, 2005
Danny Sullivan
2005 in Review: The Top Search Industry Stories of the Year Your Search Utility: Looking Back, Looking Ahead: Developments With Consumer Search... Search Advertisers Deserve Better: Search Engine Ad Reps: Friend or Foe?... SEO Isn't A Criminal Activity... etc. mark for My Articles similar articles
The Motley Fool
December 6, 2005
Rick Aristotle Munarriz
Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business. mark for My Articles similar articles
Search Engine Watch
September 3, 2002
Danny Sullivan
Terra Lycos To Launch Paid Placement Network Terra Lycos is set to enter the paid placement game alongside players such as Overture and Google, when the company opens its "InSite AdBuyer" program to advertisers in the coming weeks. mark for My Articles similar articles
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. mark for My Articles similar articles
Search Engine Watch
January 7, 2003
Danny Sullivan
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. mark for My Articles similar articles
The Motley Fool
June 28, 2004
Tim Beyers
Yahoo!'s Local Notion Yahoo!'s Overture advertising unit has decided to serve ads from businesses within a half-mile of where you live. Called Local Match, the service appears akin to dialing 411 on your phone to get ads. mark for My Articles similar articles
The Motley Fool
July 18, 2005
Rick Aristotle Munarriz
Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention. mark for My Articles similar articles
Information Today
March 3, 2003
Barbara Quint
Overture Acquires Two Major Web Search Engines On Feb. 18, Overture, which claims to be the "world's leading provider of Pay-For-Performance search to Web sites," announced that it had acquired AltaVista, a pioneer Web search engine. A week later, Overture announced that it had acquired all the Web search assets of Norwegian-owned FAST. mark for My Articles similar articles
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. mark for My Articles similar articles