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Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion.   |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Bumpy Road To Maximum Monetization Most search engines come nowhere near monetizing all the links displayed on their search results pages. However, the quest for greater profits is likely to change this, especially if the search engines think it can be done without hurting the relevancy of their product... |
Search Engine Watch
August 5, 2003
Danny Sullivan |
LookSmart Opens Deep Listings Option To Small Businesses LookSmart has expanded its LookListings paid inclusion program so that small businesses can purchase "deep listings" previously only offered to large businesses with big budgets. |
Search Engine Watch
June 17, 2004
Danny Sullivan |
Going Beyond FTC Paid Inclusion Disclosure Guidelines A look at how Yahoo might go beyond FTC guidelines about paid inclusion as a means of rebuilding faith in the impact of paid inclusion on relevancy and its listings in general. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
Paid Inclusion At Search Engines Gains Ground Paid inclusion, now in place at Ask Jeeves, LookSmart and Inktomi, guarantee to site owners that they will be included in a search engine's listings in greater depth than might ordinarily occur... |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
Search Engine Watch
June 29, 2002
Danny Sullivan |
FTC Recommends Disclosure To Search Engines The US Federal Trade Commission has made an important recommendation to major search engines suggesting that they better disclose their paid content. This came in response to a complaint made last year by the watchdog group Commercial Alert. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
Search Engine Watch
May 30, 2003
Danny Sullivan |
Search Engine Disclosure Ratings In June 2002, the US Federal Trade Commission issued guidelines to US-based search engines about how they should disclose paid content to searchers. Periodically, Search Engine Watch assesses how well it believes search engines are meeting these guidelines. |
Search Engine Watch
July 2, 2001
Danny Sullivan |
The Evolution Of Paid Inclusion Paid inclusion has always been a tricky concept to explain, but understanding it is important to both webmasters and searchers, as recent changes have suddenly made paid inclusion commonplace with search engines... |
Search Engine Watch
November 24, 2004
Chris Sherman |
Rating Search Engine Disclosure Practices Which search engines are adequately disclosing their paid placement and paid inclusion practices? Which ones are failing to do so? A new report offers some surprising insights. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
Searcher
September 2002
Tara Calishain |
URL Inclusion Programs New Revenue Generator for Search Engines |
Search Engine Watch
March 25, 2004
Danny Sullivan |
New Look In July, New Search Engine Later, Says MSN MSN announced a redesign for its MSN Search service last week, a cosmetic change that better delineates paid placement listings. But the July release will not coincide with the launch of new underlying technology. |
Search Engine Watch
January 7, 2003
Danny Sullivan |
Yahoo To Buy Inktomi If all goes as planned, Yahoo will become the proud owner of Inktomi by the end of March or earlier. The company announced its intention to buy Inktomi for $235 million on December 23. A look at how the deal may help Yahoo bring in more searchers, as well as search revenue. |
Search Engine Watch
March 2, 2004
Chris Sherman |
Yahoo Announces Content Acquisition Program Just two weeks after launching a brand new search engine, Yahoo has announced a content acquisition program that consolidates all of its paid inclusion programs and marks the beginning of an aggressive new campaign to significantly expand both the scope and quality of content available via Yahoo search. |
Search Engine Watch
December 8, 2004
Chris Sherman |
Yahoo Bolsters Local Search Business Listings Yahoo has quietly expanded its local business listings and rolled out a service that gives businesses control over their listings in Yahoo Local through a new content inclusion program. |
Search Engine Watch
October 2, 2003
Danny Sullivan |
LookSmart Sponsored Listings To Take On Google & Overture LookSmart has relaunched its Sponsored Listings program using a new bid-for-placement model, a move it hopes will let the company win distribution partners from rivals Overture and Google, as well as increase its advertising revenues. |
Search Engine Watch
July 1, 2004
Danny Sullivan |
MSN Search Gets New Look; Microsoft Gets New Search Engine Microsoft released a public preview of its long-awaited web search technology today. The company also gave a facelift to its popular MSN Search site that remains powered by Yahoo's search technology and dropped paid inclusion listings there. |
Search Engine Watch
March 4, 2002
Danny Sullivan |
Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture... |
Search Engine Watch
August 5, 2002
Danny Sullivan |
Ask Jeeves To Carry Google's Ads A three year deal will see Ask Jeeves carrying paid listings from Google on its search properties, including Ask Jeeves-owned Teoma.com. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Monetizing The Search Monetizing the search means making money in some way off the search results you present. More than ever, monetizing the search is a concern for the search engines. |
Search Engine Watch
March 16, 2005
Danny Sullivan |
MSN To Launch Its Own Paid Listings Program MSN has announced it will enter the paid search arena with a full-blown self-service paid listing program similar to those run by Yahoo and Google. |
Search Engine Watch
June 3, 2003
Danny Sullivan |
Report Shows Confusion Over Paid Listings Expect to see the issue of how well, or poorly, search engine disclose paid content to come up this month. Reason? Consumer WebWatch will be issuing an "anthropological" report later this month showing confusion about disclosure of paid listings based on a study of 17 web surfers. |
Search Engine Watch
February 16, 2004
Chris Sherman |
Changes Afoot at Yahoo & MSN Yahoo switches from Google to its own search, and MSN drops LookSmart listings. |
Search Engine Watch
July 5, 2000 |
Yahoo Partners With Google Yahoo has selected Google to take over from Inktomi in powering Yahoo's secondary results.... |
InternetNews
December 26, 2003
Sean Michael Kerner |
Outlook: Paid Inclusion Needs to Change its Ways Jupiter Research looks at the market outlook for the paid inclusion search model, and finds plenty that needs fixing before growth returns to the sector. |
Search Engine Watch
February 18, 2004
Chris Sherman |
Yahoo! Birth of a New Machine Yahoo is launching a brand new search engine today, with its own index and ranking mechanisms, casting aside its long-standing use of Google-powered search results. The move is bound to roil the industry and sets in motion a new race for the claim of web search champion. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
The Mixed Message Of Paid Inclusion Pages pitching webmasters on the advantages of paid inclusion end up hurting search engines that run these programs, because they imply that the search engines have out-of-date, incomplete listings of the web... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Time For The Search Dividend? We may be seeing the beginning of a search dividend coming to searchers, now that several of the major search engines are maturing their new business models... |
Search Engine Watch
February 2, 2001
Danny Sullivan |
Yahoo Gets Paid Listings If the appearance of paid placement listings on search engines has been a revolution over the past few months, then the war is over, because they've now come to that most conservative of search engines, Yahoo... |
Search Engine Watch
March 4, 2003
Danny Sullivan |
Where Are They Now? Search Engines We've Known & Loved Looks at early search engines that have died, those that have been transformed and how the new players that are no longer so young are doing. |
Search Engine Watch
July 17, 2001
Danny Sullivan |
Consumer Group Asks FTC To Investigate Search Ads Is it deceptive advertising to include paid listings in your search results and not clearly label them as ads? A group backed by consumer advocate Ralph Nader believes so, and it's asking the US Federal Trade Commission to take action against seven major search companies... |
Search Engine Watch
April 2, 2001
Danny Sullivan |
Yahoo, GoTo Top Ways For Paid Traffic Yahoo and GoTo offer the most popular programs for site owners to obtain traffic from search engines, a survey of 94 marketers has found. Respondents to the I-Search mailing list survey also sound off about what they hate, what they like and what they wish to see... |
Search Engine Watch
November 16, 2000
Danny Sullivan |
Yahoo Drops Free Submit For Commercial Categories Yahoo is now charging for all sites that wish to submit to certain commercial categories of its directory... |
BusinessWeek
October 6, 2003
Ben Elgin |
Web Searches: The Fix Is In How much exposure can you buy? Plenty, concludes a BusinessWeek probe. Controversy over paid inclusion is driving a wedge through the search industry. At the heart of the issue is whether the industry's content will be swayed by advertisers. |
Search Engine Watch
November 4, 2002
Danny Sullivan |
Paid Inclusion Listings May Get Boosted At AltaVista It turns out that Trusted Feed content at AltaVista may indeed get a bump into the top results, in the right circumstances. |
Search Engine Watch
October 2, 2001
Danny Sullivan |
Free Search Engine Submission Is Still Alive! Despite the rise in paid participation programs, it is still possible to get listed in search engines for free... |
InternetNews
December 14, 2004
Susan Kuchinskas |
Search Industry Gains Clout Search engines are now recognized as full-fledged media companies and search engine marketing is no longer a cottage industry. |
Search Engine Watch
May 1, 2002
Danny Sullivan |
Overture & Inktomi Out, Google In At AOL Google has been selected by AOL to provide editorial search results and paid listings to AOL's various search properties in the United States, including AOL Search, Netscape Search and CompuServe Search.... |
Search Engine Watch
July 5, 2000 |
Good For Google Does Not Equal Bad For Inktomi The loss of big portal Yahoo to Google's search service doesn't necessarily mean Inktomi is a big loser, just because Google is a big winner. |
Search Engine Watch
August 2, 2000
Danny Sullivan |
LookSmart First To Charge Commercial Sites After months of beta testing, LookSmart has become the first major search service to charge commercial sites to be reviewed for inclusion in its listings. In addition, the revenue-generating move appears to have helped LookSmart win back its former position as AltaVista's directory provider. |
Search Engine Watch
February 18, 2003
Danny Sullivan |
Overture To Buy AltaVista Overture announced today that it intends to purchase AltaVista in a $140 million cash and stock deal. |
Information Today
July 21, 2003
Paula J. Hane |
Yahoo! to Buy Overture for $1.6 Billion Yahoo!, one of the first subject directories on the Web and now a major search portal, has announced it will purchase the commercial search company, Overture Services, Inc., which specializes in Web advertising and operates the AltaVista.com and AlltheWeb.com sites. |
Search Engine Watch
April 29, 2004
Danny Sullivan |
Search Wars: Battle Of The Search Superpowers A look at how and why the current search wars erupted, one that will no doubt gain further attention in the wake of expected public financial releases from Google. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
LookSmart Changes To Cost-Per-Click Listings Pay -- and keep paying -- or don't appear, LookSmart told existing and new listing customers last month, in a significant change to how the human-powered search engine lists web pages from commercial web sites... |
Search Engine Watch
November 20, 2003
Danny Sullivan |
Local Search Part 5: Citysearch Brings Local To Searchers & Merchants Citysearch has long offered local content to searchers. But the company has made new moves to bring local merchants into the world of search advertising by introducing a cost-per-lead program. |
Search Engine Watch
August 2, 2005
Chris Sherman |
Search Engine Results Continuing to Diverge A new study suggests that the overlap between search engine results is less than it was even a few months ago, and that the voices of each engine are growing even more unique. |
Search Engine Watch
February 6, 2001
Danny Sullivan |
The End For Search Engines? The impending closure of Go only underscores the dramatic changes that have been taking place among the major search engines. Money is tight; new revenue is being sought anywhere, and no one seems guaranteed a future. Will your favorite search engine be around tomorrow? |
Search Engine Watch
August 1, 2005
Danny Sullivan |
New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network. |
