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The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool January 18, 2007 Rick Aristotle Munarriz	MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong.
The Motley Fool May 19, 2005 Rick Aristotle Munarriz	Death of Affiliate Marketing? Many companies, including Amazon.com may suffer as paid search's popularity continues to grow.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
The Motley Fool October 3, 2007 Rick Aristotle Munarriz	Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling?
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
The Motley Fool August 25, 2006 Rick Aristotle Munarriz	Amazon Fights Back Amazon has a new weapon. You! It's still too early to gauge the success of Omakase, much less pronounce it, but now Amazon is hoping to raise the stakes again by rolling out its new aStore feature.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
The Motley Fool March 18, 2008 Rick Aristotle Munarriz	Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
The Motley Fool September 8, 2005 Rick Aristotle Munarriz	Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
The Motley Fool May 21, 2008 Anders Bylund	Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
The Motley Fool March 15, 2007 Rick Aristotle Munarriz	MIVA Searches for Answers The paid search pioneer has a tough time finding profitability in its latest quarter. Investors, take note.
The Motley Fool January 22, 2008 Rick Aristotle Munarriz	Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
The Motley Fool October 22, 2007 Rick Aristotle Munarriz	Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
The Motley Fool December 17, 2009 Rick Aristotle Munarriz	Amazon Leans on Google Amazon.com empowers its base of affiliate marketers with nearly seamless Blogger.com integration.
The Motley Fool August 20, 2007 Rick Aristotle Munarriz	Is Google Un-American? Google and American Airlines parent AMR get into a war of words. Keywords, that is. This may seem like little more than a passing story, but there are serious implications here for the search industry.
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
InternetNews May 18, 2005 Susan Kuchinskas	Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS.
Wired October 2001 Chip Bayers	I'm Feeling Lucky Google's built a no-nonsense path to profitability by treating advertising just like search. The secret? Three words, ranked by relevance: Results. Results. Results...
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool August 5, 2005 Rick Aristotle Munarriz	A Fool's Look Back Serve 'em up, Yahoo!... Better ingredients, better earnings report...
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
The Motley Fool November 14, 2006 Rick Aristotle Munarriz	The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note.