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The Motley Fool December 6, 2005 Rick Aristotle Munarriz	Time Warner: Google Begone? Teaming AOL with Microsoft for ad dollars may be a strategic blunder for Time Warner's online business.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
The Motley Fool July 26, 2007 Rick Aristotle Munarriz	Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google?
The Motley Fool January 27, 2006 Rick Aristotle Munarriz	Google's First Miss? The online search giant has blown Wall Street targets away through its first five quarters as a public company, but onlookers will be biting their nails when Google walks up to the earnings podium next week.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool October 30, 2007 Rick Aristotle Munarriz	Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool August 23, 2005 Rick Aristotle Munarriz	It Takes an iVillage Yahoo! lands a major content distributor in its marketing battle against Google.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool October 22, 2007 Rick Aristotle Munarriz	Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool March 17, 2006 Rick Aristotle Munarriz	Cold Feet at Google? Is the world's most valuable Internet company having second thoughts about acquiring a stake in Time Warner's AOL subsidiary? Investors, take note.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool October 3, 2007 Rick Aristotle Munarriz	Is Google Broken? Google is the undisputed paid-search champ; but if the search king is doing so well, why are its partners struggling?
The Motley Fool October 25, 2005 Rick Aristotle Munarriz	Google $450? Setting a target price on Google is like betting on the weather. Google will be a more important company five years from now than it is today. However, that doesn't mean that it will be that much more valuable once investors adjust their premiums to slower growth rates.
The Motley Fool November 3, 2005 Rick Aristotle Munarriz	Google's Next Buy With 99% of its revenue coming from advertising, Google can either broaden its reach by scooping up more virtual billboard space or try to diversify its egg basket by making inroads in software and services. Investors ponder which it will be.
The Motley Fool November 22, 2005 Rick Aristotle Munarriz	Daily Double: Google The Internet's most valuable company got there the hard way: It earned it. Google is now a $120 billion company. If it were to double from here, it would mean that the stock would appreciate in market value by more than the heady gains of its brief yet brilliant trading life.
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
The Motley Fool April 11, 2007 Rick Aristotle Munarriz	Let's Laugh at the Bellwethers Viacom's deal with Yahoo! has its shortcomings.
The Motley Fool October 20, 2006 Rick Aristotle Munarriz	Google Nails It, Again The search giant bucks the trend by setting it. As it has typically done in the past, Google is following a lackluster report from its rival with a blowout quarter of its own.
The Motley Fool January 18, 2007 Rick Aristotle Munarriz	MIVA Matters The paid-search pioneer follows the real leaders into an area it doesn't belong.
The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
The Motley Fool September 8, 2005 Rick Aristotle Munarriz	Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool May 21, 2008 Rick Aristotle Munarriz	Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
The Motley Fool January 22, 2008 Rick Aristotle Munarriz	Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool August 5, 2005 Rick Aristotle Munarriz	A Fool's Look Back Serve 'em up, Yahoo!... Better ingredients, better earnings report...
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
The Motley Fool May 25, 2007 Mac Greer	Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo?
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
The Motley Fool October 21, 2005 Rick Aristotle Munarriz	Google Is Paris Hilton, Only Hotter Google rocks the market with another spectacular quarter. This news comes as a major relief to shareholders.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
InternetNews September 8, 2008 Sean Michael Kerner	Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that.