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BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
The Motley Fool May 25, 2007 Mac Greer	Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo?
The Motley Fool November 30, 2005 David Gardner	Google This Interview Here is an interview with Pulitzer Prize-winning Washington Post reporter David Vise, the author of the new book The Google Story, on hardware, hard profits, and hefty valuations.
InternetNews October 16, 2008 Kenneth Corbin	Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
InternetNews April 29, 2004 Susan Kuchinskas	Google Files For $2.7B Public Offering Market is agog -- and looking hard at financial details revealed in filing.
BusinessWeek May 3, 2004 Elgin, Greene & Hamm	Google Competitors such as Microsoft and Yahoo! Inc. keep Google struggling to maintain its edge.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
InternetNews July 19, 2007 Clint Boulton	Google's Profit Spikes But Misses Estimates Google posts a fine quarter for a seasonally weak period but are layoffs looming? Investors, take note.
Search Engine Watch November 5, 2003 Danny Sullivan	Surprised Google & Microsoft Talked Takeover? You Shouldn't Be! No one should have been surprised that the companies have talked about a possible purchase. It made sense then. As for now, a more realistic possibility is that the two companies might partner in the short term.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool March 21, 2005 Rick Aristotle Munarriz	Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for.
Search Engine Watch April 29, 2004 Danny Sullivan	Google IPO To Happen, Files For Public Offering As many expected, Google filed to go public today. A quick update on the news and pointers to more information.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
BusinessWeek May 8, 2006 Elgin & Greene	The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
The Motley Fool November 19, 2004 Brian Gorman	Google's Caution Google's warning is no reason to panic, though the Internet upstart's position is not as secure as it once was.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
Wired March 24, 2008 Frank Rose	Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results.
InternetNews August 11, 2005 Catherine Pickavet	Google Resellers Target Chinese SMBs Amid rising competition in a red-hot market, the search giant adds to its partner network. China Enterprise, China Source and Hotsales will provide sales and support for Google AdWords ads in China.
The Motley Fool December 21, 2006 Chuck Saletta	The Worst Stock for 2007: Google Google is an absolutely fabulous company, but wonderful companies don't always make excellent investments.
The Motley Fool June 26, 2007 Mac Greer	Fool Video: Too Late to Buy Google? Shares of Google hit a new high. Is it too late to buy?
The Motley Fool September 26, 2005 Tim Beyers	Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally.
The Motley Fool October 22, 2004 Rick Aristotle Munarriz	Google-licious! Google stands tall in its first quarter as a public company.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool December 15, 2006 Emil Lee	Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
Search Engine Watch September 22, 2004 Danny Sullivan	Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.
Search Engine Watch May 14, 2008 Kevin Ryan	Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out.
Search Engine Watch May 14, 2004 Danny Sullivan	Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return?
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
InternetNews April 12, 2007 Nicholas Carlson	Another Month And More Google Growth Google accounted for 64 percent of all U.S. searches. Yahoo hangs on to second place, but it has a Panama trick up its sleeve that it's hoping to boost its share.
InternetNews May 13, 2004 Susan Kuchinskas	Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market.
The Motley Fool March 28, 2006 Alyce Lomax	Google Shores Up Search Google's lead widens, but challenges still remain. Investors should certainly be grateful for indications that the company is defending its territory, but it doesn't change the fact that the search giant will have to find new revenue channels.
The Motley Fool October 20, 2006 Rick Aristotle Munarriz	Google Nails It, Again The search giant bucks the trend by setting it. As it has typically done in the past, Google is following a lackluster report from its rival with a blowout quarter of its own.
Search Engine Watch July 6, 1999	Google Goes Forward While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal.
The Motley Fool December 23, 2005 Rick Aristotle Munarriz	A Taste of Google The search engine juggernaut made a statement in buying into AOL. Investors, take note.