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InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
InternetNews April 4, 2007 Nicholas Carlson |
DoubleClick's One-Stop Ad Shop Digital ad gatekeeper DoubleClick plans to open an online exchange for publishers and advertisers that'll make it as easy to sell online ads as it is to sell goods on eBay. |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
Information Today April 23, 2007 |
Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types. |
InternetNews March 14, 2008 Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
InternetNews September 18, 2009 |
Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers. |
InternetNews April 13, 2007 Andy Patrizio |
Google Acquires DoubleClick For $3.1 Billion Google announced late on Friday that it would purchase online advertising firm DoubleClick for $3.1 billion in cash. |
The Motley Fool March 6, 2008 Rick Aristotle Munarriz |
Google's Continental Breakfast This DoubleClick ad is taking 11 months to load. |
The Motley Fool April 30, 2007 Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews April 3, 2008 |
Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm. |
InternetNews February 22, 2010 |
Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade. |
The Motley Fool October 12, 2005 Rick Aristotle Munarriz |
Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium? |
The Motley Fool November 13, 2007 Rick Aristotle Munarriz |
Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years. |
InternetNews March 11, 2008 |
EU Approves Google's DoubleClick Buy Google won unconditional approval from the European Commission on Tuesday to buy Web advertising firm DoubleClick. |
InternetNews March 11, 2008 Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
The Motley Fool April 26, 2005 Rick Aristotle Munarriz |
Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold. |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
The Motley Fool January 9, 2008 Rick Aristotle Munarriz |
Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth. |
InternetNews September 27, 2007 Nicholas Carlson |
Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition. |
The Motley Fool February 14, 2008 Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
InternetNews August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
The Motley Fool April 17, 2008 Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
InternetNews March 12, 2008 David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
InternetNews April 30, 2007 Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
The Motley Fool March 12, 2008 Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
The Motley Fool July 26, 2007 Rick Aristotle Munarriz |
Mr. Softy Diggs Harder Microsoft lands an ad distribution deal with Web 2.0 darling Digg. How did Microsoft manage to wrest a client away from Google? |
The Motley Fool August 2, 2006 Rick Aristotle Munarriz |
ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar. |
The Motley Fool December 23, 2004 Rick Aristotle Munarriz |
The Next Dot-Com IPO The popular online advertising company Fastclick sets the stage for a 2005 market debut by filing to go public. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
The Motley Fool June 5, 2007 Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews July 21, 2005 Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
InternetNews November 13, 2007 Kenneth Corbin |
EC: Extra Look at Google/DoubleClick The European Commission today announced that its review of Google's proposed $3.1 billion purchase of online advertising company DoubleClick is being moved into a more rigorous "phase two" examination. |
InternetNews May 21, 2009 Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
BusinessWeek March 10, 2011 Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
InternetNews January 22, 2009 David Needle |
Google Beats Estimates, Profit Takes a Hit Over $1 billion in charges from investments in AOL and Clearwire hurt the bottom line. |
InternetNews November 7, 2007 |
AOL to Buy Quigo as Last Big Advertising Deal AOL said on Wednesday it would buy Internet advertising technology company Quigo to bolster its ad force and make it more competitive with Google and Yahoo. |
InternetNews December 20, 2007 |
FTC Gives OK to Google/DoubleClick The Federal Trade Commission said on Thursday it approved Google's proposed $3.1 billion purchase of advertising rival DoubleClick. |
The Motley Fool January 2, 2008 Rick Aristotle Munarriz |
Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers. |
InternetNews May 17, 2004 Janis Mara |
DoubleClick Acquires Performics The largest provider of online technology has acquired search engine and affiliate marketing firm Performics, putting it in head-to-head competition with ValueClick. |
InternetNews May 18, 2007 Nicholas Carlson |
How Microsoft's Big Buy Differs From GoogleClick While you can call both aQuantive and DoubleClick "online advertising companies," there are almost as many differences between these deals as there are similarities. |
The Motley Fool May 30, 2007 Rick Aristotle Munarriz |
Double Take at DoubleClick The FTC is taking a closer look at Google's latest catch. Fear the cure, investors. |
The Motley Fool August 7, 2008 Anders Bylund |
Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast. |
The Motley Fool May 14, 2007 Tom Taulli |
The Numbers Align for 24/7 Real Media Deal making in the online ad sector may boost the 24/7 Real Media's revenues. Investors, take note. |
The Motley Fool May 31, 2006 Tim Beyers |
Google Still King of the World As great as Google is and may still be, the evidence doesn't support the king-of-the-online-world valuation that the stock sports today. |
InternetNews April 20, 2007 Roy Mark |
Google-DoubleClick Raise Red Privacy Flags Online privacy groups filed a complaint with the Federal Trade Commission today seeking to block Google's $3.1 billion bid for online advertising firm DoubleClick unless the world's largest search engine agrees to greater consumer privacy protections. |
InternetNews March 6, 2008 |
EU Set to Clear Google-DoubleClick Merger: Sources Google is expected to receive unconditional approval from European Union regulators next week for its $3.1 billion takeover of ad firm DoubleClick. |