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Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool April 26, 2005 Rick Aristotle Munarriz	Google's Animated Response Google moves to fortify its ad offerings, but all that glitters isn't marketing gold.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool January 22, 2008 Rick Aristotle Munarriz	Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
The Motley Fool November 14, 2006 Rick Aristotle Munarriz	The Yahoo! Shuffle Bill Demas and Will Johnson, a pair of vice presidents at Yahoo!'s beleaguered YPN paid-search division, are moving on, but the real problem lies deeper and higher. Investors, take note.
The Motley Fool August 9, 2004 Rick Aristotle Munarriz	Clicking for Gems Multimedia advertisers ValueClick and DoubleClick may be worthy investments.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
The Motley Fool December 23, 2004 Rick Aristotle Munarriz	The Next Dot-Com IPO The popular online advertising company Fastclick sets the stage for a 2005 market debut by filing to go public.
The Motley Fool March 6, 2008 Rick Aristotle Munarriz	Google's Continental Breakfast This DoubleClick ad is taking 11 months to load.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool May 17, 2007 Rick Aristotle Munarriz	Microsoft Outbid Again The online-advertising specialist 24/7 Real Media goes to WPP Group, not Mr. Softy. It'll be fine, Microsoft shareholders. There are other fish in the sea.
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
The Motley Fool February 22, 2007 Rick Aristotle Munarriz	Stick With ValueClick The multimedia advertiser beats Wall Street and clicks higher. ValueClick will empower webmasters and sponsors, but it will be its investors who are positioned to truly be enriched.
The Motley Fool April 30, 2007 Rick Aristotle Munarriz	Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
The Motley Fool October 22, 2007 Rick Aristotle Munarriz	Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
The Motley Fool July 17, 2009 Rick Aristotle Munarriz	Google Makes It Up in Volume The search-engine giant has a mixed quarter.
InternetNews February 21, 2008	Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
The Motley Fool April 17, 2008 Rick Aristotle Munarriz	Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
The Motley Fool September 20, 2007 Rick Aristotle Munarriz	Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad.
The Motley Fool August 4, 2004 Rick Aristotle Munarriz	ValueClick's Second Chance A high-flying stock descends, providing a compelling opportunity to hop into the online advertising sector.
The Motley Fool July 31, 2007 Rick Aristotle Munarriz	Finding Value in ValueClick ValueClick's share prices have fallen 43% in two months, due to disappointing second-quarter results and an FTC inquiry. But these falling shares could be a dinner bell for hungry buyers.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool October 30, 2007 Rick Aristotle Munarriz	Microsoft Must Kill Google, Now Microsoft's costly stake in Facebook may prove to be a bargain if it succeeds in strengthening Microsoft while weakening Google
The Motley Fool March 18, 2008 Rick Aristotle Munarriz	Is Yahoo! Sleeping With the Enemy? Yahoo! announces it will team up with Click Forensics to share data and help tackle click fraud.
The Motley Fool June 23, 2009 Rick Aristotle Munarriz	Is Google Done? The search-engine giant is in trouble if it loses relevance.
The Motley Fool August 5, 2005 Rick Aristotle Munarriz	A Fool's Look Back Serve 'em up, Yahoo!... Better ingredients, better earnings report...
The Motley Fool May 19, 2005 Rick Aristotle Munarriz	Death of Affiliate Marketing? Many companies, including Amazon.com may suffer as paid search's popularity continues to grow.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
The Motley Fool March 28, 2007 Rick Aristotle Munarriz	Google's Amazonian Advertising Adversary Rivals for the online ad king are emerging from unlikely sources. Take Amazon.com for instance.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
The Motley Fool January 9, 2008 Anders Bylund	Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.
InternetNews June 22, 2009 Michelle Megna	Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
The Motley Fool September 22, 2009 Rick Aristotle Munarriz	Google Outbids Yahoo! on eBay One of the problems with this summer's deal to let Microsoft handle Yahoo!'s paid-search business is that third-party affiliates may see this as the perfect time to switch to market leader Google.
The Motley Fool May 2, 2011 Suman Chatterjee	How Smart Was ValueClick's Acquisition? ValueClick bought Greystripe for $70 million. Was it worth it?
The Motley Fool September 18, 2009 Rick Aristotle Munarriz	Google Sees Something It Likes Google is finally giving display advertising more than just a halfhearted try. That's bad news for Yahoo!, AOL, and any company that was carving out a cozy living serving up graphical online advertisements.
The Motley Fool March 12, 2008 Rick Aristotle Munarriz	Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick.
InternetNews May 18, 2007 Clint Boulton	Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool February 15, 2008 Anders Bylund	There's Still Life in ValueClick ValueClick is living proof that the online advertising world doesn't start and stop with Google, Yahoo!, or Microsoft. Living and growing proof, in fact.