| Similar Articles |
|---|
 |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online.   |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo Acquires More Web Analytics Yahoo's latest ad-tech buy is aimed at improving analytics tools for advertisers. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
The Motley Fool
November 6, 2006
Jack Uldrich |
Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
InternetNews
December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
The Motley Fool
September 5, 2007
Rick Aristotle Munarriz |
BlueLithium: Yahoo!'s Latest Addiction Yahoo! aims to improve its ad reach by acquiring BlueLithium, the second-largest ad network in the United Kingdom. The deal is small by recent standards, but ultimately, it's better for Yahoo! to acquire BlueLithium than to let someone else have it. |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
The Motley Fool
May 1, 2007
Rick Aristotle Munarriz |
Yahoo! Goes Comcastic Yahoo! strikes an ad deal with Comcast. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
February 12, 2008
Brian Horowitz |
Web Video Allure Behind Yahoo's $160M Maven Buy Even as it faces an increasingly hostile acquisition bid of its own, Yahoo makes a purchase to better capitalize on Internet video ads. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
InternetNews
August 22, 2007
Susan Kuchinskas |
Microsoft's New Agency Look Executives say, the purchase of aQuantive is designed to turn part of Microsoft into possibly the world's largest media company. |
InternetNews
November 20, 2006
Nicholas Carlson |
Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Profits Drop 37% Yahoo said its net profit fell 37.25 percent to $159 million in the third quarter and total operating expenses rose 32.61 percent. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
BusinessWeek
May 21, 2007
Hof & Holahan |
Behind Those Web Mergers Marketers want smarter, targeted online ads. That's driving deals. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
The Motley Fool
June 5, 2007
Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
HBS Working Knowledge
August 12, 2008
Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
The Motley Fool
September 22, 2009
Rick Aristotle Munarriz |
Google Outbids Yahoo! on eBay One of the problems with this summer's deal to let Microsoft handle Yahoo!'s paid-search business is that third-party affiliates may see this as the perfect time to switch to market leader Google. |
The Motley Fool
August 28, 2006
Rick Aristotle Munarriz |
eBay Falls Into Google's Sticky Arms The hot and cold relationship between eBay and Google got steamy again this morning after the companies agreed to join forces in an online advertising alliance outside the United States. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
The Motley Fool
April 17, 2008
Rick Aristotle Munarriz |
Death to Microhoo Yahoo! + Google = Bachelorhood for Mr. Softy. |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
InternetNews
February 1, 2008
Kenneth Corbin |
Microsoft Looks to Buy Yahoo Microsoft today announced a $44.6 billion bid for Yahoo, looking to combine forces in a move to combat Google's dominant position in search and Internet advertising. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
