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InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews February 15, 2008 Kenneth Corbin	Newspaper Giants' Group Hug For Online Ads With circulations falling and ad dollars migrating online, newspaper companies team to compete with the Web portals.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool February 19, 2008 David Lee Smith	Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales.
Entrepreneur June 2008 Kim T. Gordon	Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
The Motley Fool March 24, 2008 David Lee Smith	Quick Take: A Questionable Quadrant Despite swift growth, this newspaper ad partnership remains a dubious investment.
Search Engine Watch July 1, 2008 Kevin Heisler	Newspapers Bleed Red Ink: Death by Internet Journalists are a dying breed. Newspapers face death by Internet. It's time to rethink journalism as a career choice.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews March 21, 2008 Kenneth Corbin	Yahoo's Newspaper Consortium Gains QuadrantONE quadrantONE, the coalition of newspapers formed last month to pool online advertising resources, has partnered with the members of Yahoo's Newspaper Consortium.
InternetNews January 25, 2008	Newspaper Web Sites Draw Record Viewers Online growth offsets struggles in print for newspapers.
The Motley Fool January 21, 2009 Rick Aristotle Munarriz	Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program.
InternetNews August 25, 2006 Nicholas Carlson	Good News for Newspapers? A new report weighs in on whether newspaper Web sites are helping or hurting the old media institutions.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
The Motley Fool April 20, 2005 Brian Gorman	Pricier News for AP Users The Associated Press' decision to charge licensing fees for online content will make the battle for ad dollars more difficult for the newspaper industry.
InternetNews April 11, 2006 Nicholas Carlson	Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old.
The Motley Fool September 4, 2007 Rick Aristotle Munarriz	All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
The Motley Fool December 28, 2005 Brian Gorman	Belo Gets Local The media company may be boosting newspaper ads with a focus on targeted content.
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
The Motley Fool November 8, 2005 Tim Beyers	Black, White, and (Really) Red All Over? If the New York Times is actually gaining readers yet still doing poorly, what does that say about the newspaper business overall, especially when Google is siphoning ad revenue like a giant, cash-sucking vacuum?
The Motley Fool April 3, 2006 Stephen Ellis	Google's Not Worth $109 Billion The search giant is priced to perfection. The market, unable to value its disruptive potential, has overestimated the shares' worth, and with no room for error, numerous issues threaten to derail Google's ascent.
The Motley Fool May 8, 2006 Alyce Lomax	Bad News, Good News Newspaper circulation continues its decline, but there can be opportunity for investors who pay close attention, do their homework and take on a certain degree of risk as the industry continues to shift.
The Motley Fool April 23, 2007 David Lee Smith	Gannett Joins the Slide Industry leader Gannett is no exception amid newspaper publishers' lower earnings. Investors, take note.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
The Motley Fool January 11, 2005 Dave Marino-Nachison	Newspapers Aren't Read All Over Newspapers are easy to love, but the industry's investment outlook isn't so appealing.
InternetNews October 5, 2007 Nicholas Carlson	Online Ad Revenues Up Despite Consumer Concerns U.S. advertisers continue to increase their spending on the Internet.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
BusinessWeek January 29, 2007 Jon Fine	Yahoo's Unlikely Amigos Why Yahoo! and newspapers find they're joined at the hip.
InternetNews September 19, 2007 Nicholas Carlson	Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities.
The Motley Fool January 21, 2004 Alyce Lomax	Knight Ridder's Slow News Day Are tough ad times almost over for the newspaper company?
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews November 20, 2006 Nicholas Carlson	Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool April 17, 2007 Rick Aristotle Munarriz	Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here.
The Motley Fool August 7, 2008 Anders Bylund	Google Upgrades Its Earnings Engine Google just announced some serious improvements to its ad-serving networks. If you thought its revenue-generating ad machine was efficient before, wait until you see the new and improved beast.
Popular Mechanics February 21, 2008 Glenn Derene	How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move.
The Motley Fool April 12, 2005 Stephen D. Simpson	Thumbing Through Gannett First-quarter results were weak, but this is one of the best-run and cheapest newspaper companies around. Investors, take a look.
The Motley Fool December 6, 2006 Emil Lee	An Opportunity for Innovation If newspapers as an industry could more effectively transition their revenue-generating sources and distribution mechanisms online, then they could benefit readers and shareholders alike.
The Motley Fool October 1, 2004 Dave Marino-Nachison	Washington Post Looking at Slate Is the newspaper publisher's interest in the online magazine a stab at building a pay product?
The Motley Fool December 5, 2008 Rich Duprey	A Rap on a Paper's Wrapper Reports indicate that newspapers will start defaulting on their debt next year, and as they fold, several major cities may be without a daily paper.