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The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews November 6, 2006 Nicholas Carlson	Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews April 11, 2006 Nicholas Carlson	Finding Revenue in The Classifieds Counter-intuitive thinking says new media might be what's needed to save the old.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
Entrepreneur June 2008 Kim T. Gordon	Read All About It Newsflash! Here's how to reach newspaper readers in print, online or both.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
The Motley Fool September 8, 2005 Rick Aristotle Munarriz	Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy.
InternetNews February 15, 2008 Kenneth Corbin	Newspaper Giants' Group Hug For Online Ads With circulations falling and ad dollars migrating online, newspaper companies team to compete with the Web portals.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews August 7, 2006 Nicholas Carlson	Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network.
The Motley Fool January 21, 2009 Rick Aristotle Munarriz	Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program.
InternetNews September 19, 2007 Nicholas Carlson	Google Intros Gadget Ads Format Google makes another play for brand advertising dollars with Gadget Ads, non-traditional ad units with interactive, rich media capabilities.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews December 19, 2003 Pamela Parker	Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets.
InternetNews January 25, 2008	Newspaper Web Sites Draw Record Viewers Online growth offsets struggles in print for newspapers.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews May 4, 2006 David Miller	Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.
InternetNews August 28, 2009	Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites.
InternetNews July 11, 2006 Clint Boulton	Google in The Midwest Determined to keep ahead of rivals Microsoft and Yahoo in the search business, Google today said it will build a corporate office in Ann Arbor, Mich., to prop up its online advertising program.
Search Engine Watch July 15, 2008 Kevin Heisler	Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing.
Search Engine Watch August 1, 2005 Danny Sullivan	New Ask Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct Ask Jeeves unveiled a new automated paid listings service today, Ask Jeeves Sponsored Listings, that will allow anyone to purchase ads directly on the Ask Jeeves network.
The Motley Fool February 19, 2008 David Lee Smith	Quick Take: A Peck of Peddling Publishers Four newspaper publishers band together to boost their online ad sales.
InternetNews November 20, 2006 Nicholas Carlson	Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood.
InternetNews June 5, 2009 Kenneth Corbin	Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web.
Information Today April 23, 2007	Google to Acquire DoubleClick The combination of Google and DoubleClick is designed to provide superior tools for targeting, serving, and analyzing online ads of all types.
InternetNews August 2, 2006 Nicholas Carlson	Google's AdWords Headed For The Air Google announced a partnership with XM Satellite Radio today, saying it would sell radio ads for the network's talk shows over its dMarc platform, an automated system that allows advertisers to place, schedule and track radio advertising.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
The Motley Fool September 1, 2006 Rick Aristotle Munarriz	Content Is King at Microsoft The software giant is following the herd into contextual marketing.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
The Motley Fool September 4, 2007 Rick Aristotle Munarriz	All the Bad News That's Fit to Print Newspaper advertising continues to slide, even with the dot-com jolt.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
Entrepreneur October 2006 Gwen Moran	And... Action Video advertising has gone live on Google. Is it right for you?
The Motley Fool December 28, 2005 Brian Gorman	Belo Gets Local The media company may be boosting newspaper ads with a focus on targeted content.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
InternetNews April 16, 2007 Nicholas Carlson	Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried?
Search Engine Watch January 14, 2004 Christine Churchill	Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit?
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
The Motley Fool January 11, 2007 David Lee Smith	Newspaper Publishers Unite Online The largest U.S. newspapers join forces to sell Web ads. Newspaper publishers' advertising volumes are too far in the hole to make such firms attractive investments.
Search Engine Watch July 25, 2006 Jennifer Slegg	Analyzing the Google AdWords Landing Page Algorithm Google's pricing for AdWords includes a component that looks at the content of landing pages, and a recent change that has caused price increases is proving controversial in the search marketing community.