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InternetNews May 21, 2009 Michelle Megna	Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo.
InternetNews October 5, 2009	Google Optimizes AdSense for Mobile Phones Google shows how serious it is about the future of mobile advertising as it introduces AdSense format for smartphones.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews August 3, 2009 Michelle Megna	Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud.
InternetNews July 18, 2007 Clint Boulton	Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
The Motley Fool August 2, 2006 Rick Aristotle Munarriz	ValueClick Kicks The multimedia advertiser beats Wall Street and sees shares soar.
InternetNews September 18, 2009	Google Revamps DoubleClick in Major Ad Push Google launches ad exchange to simplify connecting ad buyers with Web publishers.
BusinessWeek June 11, 2009 Robert D. Hof	Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite?
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
InternetNews November 10, 2010	Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features.
Fast Company April 2008 Kate Rockwood	AOL's Greatest Hope Following the 2004 purchase of Advertising.com, AOL has gone on an acquisition bender, snapping up specialized ad servers with the intention of building the world's largest third-party network, dubbed Platform A. Here's how it all fits together.
Search Engine Watch June 25, 2010 John Lee	One Ad vs. Many: Understanding Placement Targeted Ads on Google's Content Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform.
Search Engine Watch December 23, 2003 Shari Thurow	Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing.
Search Engine Watch May 11, 2006 Jennifer Slegg	What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited?
Search Engine Watch December 14, 2010 Thi Thumasathit	Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns.
The Motley Fool June 23, 2009 Rick Aristotle Munarriz	Is Google Done? The search-engine giant is in trouble if it loses relevance.
InternetNews April 21, 2006 Nicholas Carlson	Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
InternetNews May 21, 2009 Kenneth Corbin	Display Ad Recovery Hinges on ROI, Scarcity AOL executives see hope for display advertising if publishers can create value amid ballooning inventory and bring smaller, local advertisers into the mix.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
Entrepreneur May 2007 Catherine Seda	Visual Appeal How to add video to your site.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
Search Engine Watch July 23, 2010 Marc Poirier	Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display.
Fast Company Pavithra Mohan	Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
The Motley Fool July 15, 2009 Anders Bylund	Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick.
The Motley Fool April 22, 2004 Selena Maranjian	Magazines: Booming or Faltering? Within the magazine industry, opinions appear divided on whether the business is thriving or just surviving.
InternetNews February 22, 2010	Google Upgrades DoubleClick Ad Server Better ad management, distribution and new features are the focus of Google's DoubleClick upgrade.
InternetNews November 19, 2007 Kenneth Corbin	AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers.
InternetNews April 30, 2007 Michael Hickins	Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.
InternetNews April 7, 2008	Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.
Inc. December 2007 Michael Fitzgerald	Clicks for Cash Earning more from your website.
The Motley Fool March 9, 2006 Rick Aristotle Munarriz	Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising.
InternetNews March 14, 2008 Kenneth Corbin	Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools.
InternetNews April 14, 2010	Online Advertisers Again Paying Top Dollar New signs of life and activity are found in online advertising along with hints of what works for Web marketers, both good news for the resurgent online ad sector and small business.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
Search Engine Watch January 27, 2005 Danny Sullivan	AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
InternetNews December 29, 2003 Janis Mara	Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
InternetNews December 5, 2007	Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday.
Search Engine Watch December 4, 2009 Frank Watson	It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers.
Entrepreneur June 2004 Catherine Seda	Taken Out of Context? You might be part of a contextual ad program without even knowing it. Visit the search engines' sites to learn more about contextual advertising and how to manage it.
Entrepreneur January 2007 Catherine Seda	War of the Words Pay-per-click arbitrage could be driving up the cost of your keywords.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews November 9, 2007 Kenneth Corbin	Online Ad Spending Expected to Double by 2011 Even amid economic uncertainties, Internet advertising looks forward to strong growth.