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The Motley Fool May 26, 2006 Stephen Ellis	Google Is NOT Worth Every Penny Can Google deliver market-beating returns going forward with a hefty enterprise valuation of $105 billion dragging it down? Perhaps not.
The Motley Fool April 11, 2006 Rick Aristotle Munarriz	Google Is Worth Every Penny The online leader may not be as overvalued as you think. If Google is going to grow beyond the reach of traditional advertising powerhouses, logical expansion into the hearts and desktops of a growing online audience is the only way to go. Investors, take note.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
The Motley Fool June 5, 2007 Rick Aristotle Munarriz	Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews July 20, 2006 Nicholas Carlson	Google Finds Bigger Profits With AdSense Adsense was among the standouts for Google's stellar earnings results that more than met expectations.
PC Magazine August 31, 2005 David Murphy	Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers.
BusinessWeek April 9, 2007 Rob Hof	Is Google Too Powerful? As the Web giant tears through media, software, and telecom, rivals fear its growing influence. Now they're fighting back
The Motley Fool July 18, 2008 Alyce Lomax	Google Not Feeling So Lucky Investors realize that Big G might not be bulletproof after all.
The Motley Fool March 24, 2005 Rick Aristotle Munarriz	Google's Potentially Fatal Flaw Even the world's most valuable dot-com can be one misstep away from falling out of favor.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
The Motley Fool March 28, 2008 Rick Aristotle Munarriz	Is Google Over? Flattish growth at Google through the first two months does not bode well.
BusinessWeek August 9, 2004 Ben Elgin	Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution.
The Motley Fool March 21, 2007 Seth Jayson	Quick Take: Google Dragged Toward Honesty The "innovation leader" finally offers a less profitable, more accurate ad model.
InternetNews March 11, 2008 Kenneth Corbin	Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking.
InternetNews June 21, 2007 Nicholas Carlson	Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days.
InternetNews July 21, 2005 Susan Kuchinskas	Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers.
The Motley Fool July 18, 2005 Rick Aristotle Munarriz	Will Google Sneeze? Google's flagship product AdWords is about to go in for a radical makeover. Investors should pay attention.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
The Motley Fool August 18, 2005 Rick Aristotle Munarriz	Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift.
Search Engine Watch June 29, 2006 Chris Sherman	Google Launches Checkout, not the Rumored GBuy Checkout isn't the rumored PayPal killer, but it does offer some compelling features for both merchants and online shoppers alike.
The Motley Fool April 25, 2006 Rick Aristotle Munarriz	Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys.
InternetNews March 13, 2008 Kenneth Corbin	Google's First Post-DoubleClick Ad Product Google's first product from its DoubleClick is called Ad Manager, and it's a free hosted service for publishers to manage the ad inventories on their Web sites.
The Motley Fool October 17, 2008 Alyce Lomax	Is Google Really Out of the Woods? Google's news is good, but it's not out of the woods yet.
The Motley Fool November 6, 2006 Jack Uldrich	Extra, Extra: Google Goes to Print The online giant moves into newspaper advertising. This is a big deal for all involved. Google appears to have struck upon a win-win deal that will help traditional newspapers halt their declining ad revenues, while opening up yet another lucrative source of revenue for itself.
The Motley Fool February 14, 2008 Rick Aristotle Munarriz	Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it.
InternetNews August 17, 2007 Nicholas Carlson	Google Opens Click-Fraud Resource Center Remember when Google CEO Eric Schmidt said click fraud wasn't really a problem? Its new resource center says otherwise.
The Motley Fool January 9, 2008 Rick Aristotle Munarriz	Dueling Fools: Google Bear The bears think that Google is a company that has all of its eggs in one basket, and is beginning to show signs of decelerating growth.
The Motley Fool November 13, 2007 Rick Aristotle Munarriz	Are Microsoft and Yahoo! That Stupid? InterActiveCorp extends and expands its advertising agreement with Google for another five years.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
Search Engine Watch March 4, 2002 Danny Sullivan	Google Takes On Overture With Pay Per Click Ads Google introduced a new pay-per-click payment option for its "AdWords" program that will make Google more attractive to some advertisers -- as well as establishing the company as serious competitor with Overture...
The Motley Fool October 12, 2005 Rick Aristotle Munarriz	Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium?
The Motley Fool December 28, 2006 Rick Aristotle Munarriz	You Are So Wrong About Google Investors, 2007 is going to be a long year if you turn your back on Google.
InternetNews April 3, 2008	Google to Sell DoubleClick's Search Marketing Unit Google to offload division of recently acquired marketing firm.
The Motley Fool September 2, 2005 Rick Aristotle Munarriz	Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye.
InternetNews August 11, 2005 Catherine Pickavet	Google Resellers Target Chinese SMBs Amid rising competition in a red-hot market, the search giant adds to its partner network. China Enterprise, China Source and Hotsales will provide sales and support for Google AdWords ads in China.
Search Engine Watch July 15, 2005 Chris Sherman	Google Simplifies & Loosens Requirements for AdWords Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for users.
BusinessWeek April 19, 2004 Ben Elgin	Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert
Fast Company March 1, 2007	Open Debate Is Google overrated? Tapped out? Due for a fall? Two experts take sides.
The Motley Fool January 2, 2008 Rick Aristotle Munarriz	Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers.
The Motley Fool January 11, 2007 Rick Aristotle Munarriz	When in Doubt, Google It One more company falls under Google's spell. MIVA announced that it was turning to Google to help beef up its paid-search business. Investors, take note.
BusinessWeek July 10, 2006 Ben Elgin	So Much Fanfare, So Few Hits An analysis of some two dozen new ventures launched over the past four years shows that Google has yet to establish a single market leader outside its core search business, where it continues to chew up Microsoft and Yahoo.
The Motley Fool June 9, 2006 Seth Jayson	How Google Is Killing the Internet Insiders sell while Google ruins its business model, if not the entire Internet. That ought to work out well for outside investors.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
The Motley Fool March 4, 2005 Rick Aristotle Munarriz	Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut.
The Motley Fool July 28, 2006	Foolish Mid-Year Review: Google vs. the World Investors, very few companies inspire as much awe and annoyance -- sometimes at the very same time -- as Google. Google's First Miss? by Rick Aristotle Munarriz... Can Google Take Over the World?... by John Bluis... etc.
The Motley Fool January 22, 2008 Rick Aristotle Munarriz	Google Still Loves You Israeli-based IncrediMail is working through compliance issues and has been reinstated into Google's AdSense program.