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InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business.   |
InternetNews
October 20, 2009 |
Yahoo Profits Beat the Street Online pioneer more than triples profits as CEO declares that ad business is on the rebound. |
InternetNews
October 19, 2009 |
Yahoo Earnings: Light at the End of the Tunnel? Analyst sees advertising regaining momentum while deal with Microsoft gets boost from ad agency group. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
July 28, 2009 |
If Bing Is In, Is Yahoo's BOSS Out? As Microsoft and Yahoo's search deal moves to the front burner, what happens to Yahoo's search infrastructure if Bing wins out? |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
InternetNews
July 29, 2009 |
Microsoft and Yahoo Deal on Search, At Last After much rumor and speculation, two online giants strike a sweeping partnership. |
Search Engine Watch
July 29, 2009
Kevin Newcomb |
Yahoo-Microsoft Deal a Win for Advertisers The search deal announced today between Yahoo and Microsoft looks to be good for advertisers, but it may not be enough for the new #2 search engine to knock Google off its lofty perch. |
Search Engine Watch
August 30, 2010
Bas van den Beld |
Yahoo's Split Personality: Let's Help Them Out Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
InternetNews
October 28, 2009 |
Bartz: Yahoo Will Rise Again CEO Carol Bartz greets analyst community with emphatic promise to revive slumping Internet giant Yahoo. |
InternetNews
April 21, 2009
Kenneth Corbin |
More Layoffs at Yahoo as Profits Fall 78% Yahoo is trimming costs in the face of continued slowdown in ad spending. |
InternetNews
September 5, 2007
Nicholas Carlson |
Yahoo Buys Online Ad Network Yahoo has announced it will buy online ad network BlueLithium for approximately $300 million in cash. The deal is supposed to help Yahoo complement its already successful brand advertising business with a better expertise in direct marketing. |
InternetNews
July 28, 2009 |
Microsoft Yahoo Partnership a Done Deal? The rollercoaster negotiations between Microsoft and Yahoo may be coming to an end. |
PC Magazine
September 1, 2009
Albanesius & Hachman |
Taking on Google Can Microsoft and Yahoo finally topple the search giant? |
InternetNews
July 19, 2006
Nicholas Carlson |
Investors Dunk Yahoo Wall Street analysts maintained their positive expectations of Yahoo even after the company earnings report this week highlighted a downturn in profits and product delays. |
InternetNews
April 21, 2009
Kenneth Corbin |
Yahoo Braces for More Layoffs Ahead of Earnings Yahoo could make deeper staff reductions as a search deal with Microsoft remains on the table. |
InternetNews
January 25, 2011 |
Yahoo Tops Estimates But Sales Slip 4 Percent Yahoo managed to top analysts' estimates in its fourth quarter despite recording a 4 percent dip in total revenue. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
April 20, 2011 |
Yahoo Q1 Results Impacted by Microsoft adCenter Yahoo's partnership with Microsoft isn't moving as fast as Yahoo would like. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
InternetNews
September 8, 2008
Kenneth Corbin |
Major Advertisers Decry Yahoo-Google Ad Deal The Association of National Advertisers warns the U.S. Justice Department that the partnership between Google and Yahoo would consolidate control of search advertising in the hands of the two heavies. |
InternetNews
July 22, 2009
Kenneth Corbin |
Yahoo: Looking Up After Mixed Second Quarter? Analysts note Web pioneer ramping up focus on display ads, potentially laying the groundwork for a search deal with Microsoft. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
July 21, 2009 |
Yahoo Home Page Revamp Coming Early Redesigned home page to sport widgets and new ad opportunities as Yahoo prepares to report second-quarter earnings. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
The Motley Fool
June 3, 2009
Rick Aristotle Munarriz |
Don't Forget About Yahoo! With a new CEO at the helm, Yahoo! isn't exactly standing still. Carol Bartz has been shuffling executives, playing God with fledgling divisions, and refreshingly taking chances at a company that had been complacent for way too long. |
InternetNews
September 22, 2009 |
Yahoo Launching $100M Global Branding Blitz Yahoo today unveiled plans to launch an ambitious global branding campaign, seeking to define itself as the center people's online lives. |
InternetNews
January 13, 2010 |
Bing Leveling Off While Yahoo Slips: Nielsen Yahoo's share continues to decline even as Microsoft and Yahoo await regulatory approval for their deal. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Profits Drop 37% Yahoo said its net profit fell 37.25 percent to $159 million in the third quarter and total operating expenses rose 32.61 percent. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
InternetNews
August 19, 2010 |
Yahoo Begins Microsoft Search-Ad Integration Web pioneer Yahoo alerts its advertising partners that it is beginning to shift its search-marketing operations to Microsoft's Bing technology, though the timetable remains imprecise. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
May 4, 2007
Seth Jayson |
Microsoft Saves Yahoo! Aside from having to play ugly stepsister to media fascinator Google, Yahoo! still produces great cash flow and owns a lot of hyper-valuable Web space. That hasn't stopped Mr. Market from beating up the stock lately -- until today. |
InternetNews
January 28, 2009
David Needle |
Bartz Says She Didn't Join Yahoo to Sell It In briefing with analysts, new Yahoo CEO said she sees a 'tremendous collection of assets.' |
The Motley Fool
July 20, 2011
Rick Aristotle Munarriz |
3 Things That Bartz Must Do Yahoo! delivers another uninspiring quarter, and action needs to speak louder than verbs. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
October 21, 2008
Kenneth Corbin |
Layoffs, Falling Profits: Yahoo Takes a Beating Amid a steadily worsening climate, Yahoo takes a hit in third quarter on slowing ad spending. |
InternetNews
September 3, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft puts Yahoo advertisers on notice that the transition to its adCenter technology is underway, with hopes to complete the integration by October. |
InternetNews
November 17, 2009 |
Microsoft, Google Put the Squeeze on Yahoo Google keeps making headway, while Bing and Yahoo are still battling it out. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
InternetNews
October 18, 2005
Susan Kuchinskas |
Yahoo Ads Have Room to Grow Yahoo beat analyst estimates, with strong growth from both advertising and paid consumer services including music downloads. The company also has plans for new services, including local search. |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
InternetNews
September 11, 2009 |
DoJ Scrutinizing Yahoo's Microsoft Deal Will Microsoft and Yahoo be able to jump through the Justice Department's antitrust hoops? |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
