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InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock.   |
The Motley Fool
September 5, 2007
Rick Aristotle Munarriz |
BlueLithium: Yahoo!'s Latest Addiction Yahoo! aims to improve its ad reach by acquiring BlueLithium, the second-largest ad network in the United Kingdom. The deal is small by recent standards, but ultimately, it's better for Yahoo! to acquire BlueLithium than to let someone else have it. |
InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Builds Ad Buzz Before Financial Results Yahoo bought AdInterax and took a 20 percent stake in Right Media, creator of the Right Media exchange. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
InternetNews
April 7, 2008
Kenneth Corbin |
Yahoo AMPs Up Advertising Management Yahoo today announced plans to launch a new advertising management platform to automate and simplify the process of buying and selling ads online. |
InternetNews
July 2, 2007
David Needle |
Latest Yahoo Tech Offers More Targeted Display Ads Yahoo announced SmartAds, a new ad delivery platform it says will help marketers better match consumers with the goods and services they're most interested in. |
InternetNews
October 17, 2006
Nicholas Carlson |
Yahoo Profits Drop 37% Yahoo said its net profit fell 37.25 percent to $159 million in the third quarter and total operating expenses rose 32.61 percent. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
InternetNews
June 25, 2007
Clint Boulton |
Shuffle in Yahoo's Sales Ranks The streamlining and musical management chairs at Yahoo continued today as the media company today said it would combine its search and display advertising sales teams in the U.S. to better serve its ad partners. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
July 19, 2006
Nicholas Carlson |
Investors Dunk Yahoo Wall Street analysts maintained their positive expectations of Yahoo even after the company earnings report this week highlighted a downturn in profits and product delays. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
InternetNews
August 30, 2007
Nicholas Carlson |
Yahoo Reorganizes, Again Yahoo will reshape its corporate structure for at least the third time since December. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
InternetNews
May 18, 2007
Clint Boulton |
Online Ad Pockets Grow in Microsoft's $6B Buy Microsoft today agreed to acquire online advertising company aQuantive for $6 billion in cash, a move that will help the software giant carve out some serious territory in the online advertising battleground. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
Fast Company
Neal Ungerleider |
Use An Ad Blocker? Yahoo May Block Your Email Earlier this month, Yahoo quietly began testing a system that blocks out people who are using ad-blocking software. It appears Yahoo is doing this not for technical reasons, but to protect revenue. |
The Motley Fool
May 4, 2007
Seth Jayson |
Microsoft Saves Yahoo! Aside from having to play ugly stepsister to media fascinator Google, Yahoo! still produces great cash flow and owns a lot of hyper-valuable Web space. That hasn't stopped Mr. Market from beating up the stock lately -- until today. |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
InternetNews
July 26, 2007
Nicholas Carlson |
Microsoft Adds Its Own Ad Exchange Microsoft announced it bought advertising exchange platform company AdECN, adding to its growing portfolio of online advertising businesses. |
InternetNews
May 25, 2006
Ed Sutherland |
Yahoo, eBay Sign on For More Exposure Internet portal Yahoo and online auctioneer eBay announced a wide-ranging search and advertising pact designed to withstand Google's encroachment. |
InternetNews
October 18, 2005
Susan Kuchinskas |
Yahoo Ads Have Room to Grow Yahoo beat analyst estimates, with strong growth from both advertising and paid consumer services including music downloads. The company also has plans for new services, including local search. |
InternetNews
April 21, 2009
Kenneth Corbin |
More Layoffs at Yahoo as Profits Fall 78% Yahoo is trimming costs in the face of continued slowdown in ad spending. |
The Motley Fool
May 12, 2006
Tom Taulli |
Yahoo!'s Dinero.com The company is teaming up with a traditional media player to reach the U.S. Latino market. |
InternetNews
June 21, 2007
Nicholas Carlson |
Yahoo Scores Rivals.com This week, Yahoo announced it bought Rivals.com, a network of over 150 sports sites dedicated to college and high school sports, primarily football and basketball. |
InternetNews
January 23, 2007
Nicholas Carlson |
Yahoo Feels a Growth Pinch in '06 Yahoo closes books on a wild ride of a year with lower profits and high hopes for a new ad platform. |
InternetNews
June 18, 2007
Clint Boulton |
Yahoo's Semel Replaced by Co-Founder Yang Yahoo's CEO steps down, acknowledging his 'desire to take a step back sooner rather than later.' |
InternetNews
November 20, 2006
Nicholas Carlson |
Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood. |
InternetNews
May 1, 2007
Lisa Nadile |
Report: Microsoft to Buy 24/7 Rumors circulated today that Microsoft is in talks to buy 24/7 Media, an online advertising and search-engine marketing company. |
InternetNews
December 8, 2006
Nicholas Carlson |
Analysts: You Can't Compare Yahoo to Google Sure, Yahoo does search like Google, but there's a lot more to the just-reorganized company. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
InternetNews
March 14, 2008
Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
The Motley Fool
June 26, 2008
Rick Aristotle Munarriz |
From Yahoo! With Love Yahoo!'s CEO reaches out to shareholders with an update. They wanted answers. Unfortunately, they're only walking away with even more questions. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
InternetNews
February 7, 2008
Stuart J. Johnston |
IDC: Microsoft's Yahoo Deal Could be a Big Hit If Microsoft plays its cards right, a combination with Yahoo could create a successful competitor to Google, a major research firm says. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
InternetNews
December 12, 2006
Nicholas Carlson |
Yahoo Opens Panama For New Business Yahoo's new search marketing system, code-named Panama, is finally open for new business. |
InternetNews
December 8, 2008
Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
The Motley Fool
September 19, 2006
Alyce Lomax |
Investors Boo Yahoo! Yahoo! delivers more bad news to shake up Wall Street. |
InternetNews
December 4, 2009 |
Microsoft and Yahoo Sign on the Dotted Line Microsoft and Yahoo quietly announced Friday that they have finally signed off on their landmark search in exchange for ad revenues deal. |
InternetNews
February 5, 2007
Nicholas Carlson |
Yahoo's Latest Advance in Search Game Yahoo's new search marketing rankings model finally goes live today, and it shouldn't take very long to find out if it will make a difference. |
InternetNews
September 19, 2006
Andy Patrizio |
Yahoo Shares Plunge On Slowing Ad Sales A mild warning of advertising softness in its current quarter from top Yahoo officials sent the company's shares down 12 percent in mid-day trading, and a lot of other tech stocks went down with it. |
InternetNews
July 29, 2009 |
Where Does the Microsoft Deal Leave Yahoo? Analysts have an uncertain outlook for Yahoo's plans to shed its search business. |
InternetNews
January 29, 2008
Kenneth Corbin |
Falling Profits as Yahoo Enters a Year of 'Transformation' Big plans and some better-than-expected results weren't enough to keep jittery investors from souring further on Yahoo. |
