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InternetNews
April 7, 2008 |
Yahoo Unveils Online Ad Network Yahoo's new Ad platform to offer broad access to ads across the Web.   |
InternetNews
April 10, 2007
Nicholas Carlson |
Yahoo Ad Network Lands Viacom Sites Yahoo is the new exclusive provider for sponsored search and contextual ads to all of Viacom's 33 broadband sites. |
The Motley Fool
April 30, 2007
Rick Aristotle Munarriz |
Yahoo! Makes the Right Decision Yahoo! buys an online ad exchange to boost its visibility. Yahoo! shareholders don't need their company to overtake Google to win. Investors, take note. |
The Motley Fool
November 20, 2006
Rick Aristotle Munarriz |
All the Yahoo! That's Fit to Print Its latest deal may lead to a big presence on newspaper websites. The partnership is about more than just sniffing out job hunters. Investors, take note. |
The Motley Fool
September 1, 2006
Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
The Motley Fool
August 16, 2007
Rick Aristotle Munarriz |
Yahoo! Is the New Philly Phanatic Read all about it! Yahoo! lands another newspaper website deal, this time with "The Philadelphia Inquirer." The search engine giant's consortium of media partnerships now covers more than 400 daily newspapers. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
InternetNews
May 1, 2006
Nicholas Carlson |
Yahoo Debuts Advice Column In a play for more eyeballs, Yahoo today announced Yahoo Tech, which delivers tech-purchasing advice for information-seeking consumers. |
The Motley Fool
May 16, 2008
Rick Aristotle Munarriz |
Ads to the Bone at Yahoo! Yahoo! grows its display advertising business by teaming up with ad agency giant WPP. |
The Motley Fool
June 18, 2007
Rick Aristotle Munarriz |
Fool on the Street: Living La Vida Local Yahoo! is turning to old school media to get noticed these days. Over the past few months, the online portal has been meeting with leading newspapers to forge online partnerships. |
The Motley Fool
April 17, 2007
Rick Aristotle Munarriz |
Yahoo! Presses for More Another newspaper firm joins the search giant's ad fold. |
The Motley Fool
March 4, 2005
Rick Aristotle Munarriz |
Yahoo! Fights Back Yahoo! isn't taking Google's quest for world domination lying down. The company appears to be gunning for Google's prime AdSense service juggernaut. |
InternetNews
December 8, 2009 |
Bartz: Yahoo's Rivals Aren't Google and Microsoft Yahoo chief says company's biggest challenge is bringing offline ad dollars onto the Web. |
The Motley Fool
July 3, 2007
Rick Aristotle Munarriz |
SmartAds or Sad Marts for Yahoo! The online giant smartens up its display ads. It would be great for investors to see Yahoo! milk more from every page it serves. |
InternetNews
March 4, 2005
Susan Kuchinskas |
Yahoo's Little Ad Gap Yahoo opened its advertising APIs, but they'll only benefit large advertisers. Is it missing out on the long tail? |
The Motley Fool
May 12, 2006
Tom Taulli |
Yahoo!'s Dinero.com The company is teaming up with a traditional media player to reach the U.S. Latino market. |
Search Engine Watch
January 29, 2009
Cameron Jonsson |
What's a Yahoo Advertiser to Do? The notion that Yahoo wants to help its advertisers is comforting, but the way that they are going about it is questionable. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers...but a small change in the program could make it work for everyone. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
June 4, 2008
Rick Aristotle Munarriz |
Yahoo! Casts a Wider Net Yahoo! announces several new deals, including two with Wal-Mart and CBS, all geared toward broadening the company's advertising reach. |
InternetNews
October 12, 2005
David Needle |
AOL Wooed By Comcast, Google Several companies appear interested in the faltering online pioneer, who's losing ground to high-speed Internet access providers. Potential investors are interested specifically in AOL's free online portal, which is seeing ad revenues continue to rise. |
InternetNews
May 16, 2006
Erin Joyce |
Yahoo Back to its Future With Web 2.0 Look The latest version of Yahoo's "Web 2.0" experience is now peeking out at millions of users, with content about entertainment, sports and e-mail flickering and blinking onto their home pages. |
The Motley Fool
March 12, 2008
Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
InternetNews
May 8, 2006
Nicholas Carlson |
Yahoo's Own Ad Platform Yahoo today said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google. |
InternetNews
May 25, 2006
Ed Sutherland |
Yahoo, eBay Sign on For More Exposure Internet portal Yahoo and online auctioneer eBay announced a wide-ranging search and advertising pact designed to withstand Google's encroachment. |
InternetNews
April 30, 2007
Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
The Motley Fool
April 19, 2006
Rick Aristotle Munarriz |
Yahoo! Is Boring The online bellwether provides a mixed report to kick off the new year. Even if you add back stock-based compensation, it's disappointing to see how margins eroded all the way down to the bottom line. |
InternetNews
April 18, 2007 |
Yahoo's Got Panama Pressure After a weak first quarter, analysts pile on about what Yahoo's trip to Panama. |
The Motley Fool
July 18, 2007
Rick Aristotle Munarriz |
Yahoo! Is Google in Slow Motion Another lackluster quarter at Yahoo!. The company is also lowering its second-half guidance, looking for 11% top-line growth for the third quarter as well as for all of 2007. |
The Motley Fool
May 21, 2008
Rick Aristotle Munarriz |
Microsoft Searches for Answers Microsoft has abandoned plans to buy Yahoo!, for now, but it may be making a play for Yahoo!'s search business. |
The Motley Fool
December 15, 2006
Emil Lee |
Fool on the Street: Yahoo! on Madison Avenue Although traditional advertising is certainly a huge market, one that's basically made Yahoo! into the successful company it is today, it'd be nice if Yahoo! could hedge its bets a little better. Investors, take note. |
InternetNews
January 14, 2004
Janis Mara |
Yahoo! Revenue Soars on Search, Ads Yahoo! aces another one, thanks to Overture, search and the improving online ad climate. |
Search Engine Watch
July 16, 2008
Kevin Ryan |
Google's Path to Domination And you may ask yourself, 'how did we get here?' Today's search landscape is a result of Yahoo trying to integrate large acquisitions too fast, while Google focused on core disciplines, small complimentary acquisitions, and smart build-outs. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
The Motley Fool
January 9, 2008
Rick Aristotle Munarriz |
Yahoo! Hits Belo the Belt Clip Yahoo! teams up with media giant Belo to offer local news videos on its site. |
InternetNews
November 20, 2006
Nicholas Carlson |
Newspapers a Boon For Yahoo in Land Grab Yahoo added 150 daily U.S. newspaper sites to its inventory to push for businesses and individuals in your neighborhood. |
InternetNews
May 10, 2005
Colin C. Haley |
Comcast Guns For AOL's Spot Comcast's COO thinks bundles and broadband apps will help it eventually displace AOL as the top U.S. ISP. |
The Motley Fool
October 18, 2005
Rick Aristotle Munarriz |
Content. Access. Defense. Yahoo! and BellSouth are teaming up to battle their common enemy. The move creates value in the DSL connection and also keeps Internet users away from Google ... initially, at least. |
InternetNews
March 1, 2005
Susan Kuchinskas |
Yahoo Opens Up to Developers Release of APIs allows developers to build applications that take advantage of Yahoo's technology and services. Yahoo is also rebranding Overture and launching a new Advertising Solutions Center. |
InternetNews
July 18, 2007
Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
InternetNews
April 20, 2007
Nicholas Carlson |
Yahoo Advertisers Happier Than Investors Yahoo's search marketers are raving about Panama. But Wall Street wants to know: Where are the profits? |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
The Motley Fool
April 6, 2006
Alyce Lomax |
Dueling Fools: Yahoo! Bull Rebuttal Despite Google, Yahoo! is still a company to shout about. Investors, the Internet giant retains many competitive advantages, beyond even its well-known Internet brand. |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
Fast Company
July 1, 2007
Miriam Hill |
Building the Cable Company of the Future Brian Roberts's small bets may not only save the cable business but set him up to be an Internet mogul too. |
The Motley Fool
March 5, 2008
Rick Aristotle Munarriz |
Yahoo! Doesn't Get the Joke Yahoo! is striking up combination talks with Time Warner's AOL and News Corp.'s MySpace. What market watchers fail to point out is that any kind of combination is likely to end up with a lower share price for Yahoo!. |
BusinessWeek
May 7, 2007
Ronald Grover |
Comcast Joins The Party Comcast wants a piece of the online video ad boom. |
Search Engine Watch
December 3, 2001
Danny Sullivan |
Yahoo Expands Paid Placement Listings Yahoo is now carrying paid placement listings on its search results pages, rather than just within its category pages, through a deal cut with Overture (the former GoTo) last month... |
The Motley Fool
January 30, 2008
Rick Aristotle Munarriz |
Heads You Win, Tailwinds Yahoo! Loses Yahoo! shares fall to depths not seen in five years after a disappointing earnings report. |
Search Engine Watch
June 25, 2008
Kevin Ryan |
Yahoo's Suicide Pact with Google Who cares if Yahoo outsources its search advertising to Google? You should. On what planet is having only one place to buy anything a good thing for competitive pricing? |
