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InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.   |
InternetNews
November 13, 2007
Kenneth Corbin |
It's Not Your Father's Ad Industry IBM study predicts the rise of interactive advertising to stand the industry on its head. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
November 8, 2007
Kenneth Corbin |
Are Consumer-Generated Ads Ready for Prime Time? A panel representing advertisers, agencies and videographers were notably cautious in their assessment of the new marketing dynamic of consumer generated advertising. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
November 19, 2007
Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
InternetNews
March 12, 2008
David Needle |
Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed. |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews
March 18, 2009
Alex Goldman |
Web Ad Firms Bet on Phones Getting More PC-Like Smartphones are becoming "smarter" all the time. But does that mean profits ahead for online ad sellers and content owners? |
InternetNews
March 11, 2008
Kenneth Corbin |
Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
InternetNews
April 11, 2008
Mike Elgan |
Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming. |
InternetNews
December 10, 2007
Kenneth Corbin |
Microsoft Mulls Modest Mobile-Ad Moves Microsoft said today that it is entering the mobile ad arena, following competitors like Google into one of the fastest-growing sectors of the Internet economy. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
BusinessWeek
April 3, 2006
David Kiley |
Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend. |
Search Engine Watch
July 15, 2008
Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
Popular Mechanics
February 21, 2008
Glenn Derene |
How Google's Ad Power Forced Microsoft to Bid on Yahoo! How Google's targeted advertising works as it expands to video, online cloud computing and mobile software -- ready to follow you everywhere, and to force Microsoft into a desperate takeover move. |
New Architect
February 2003
Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
The Motley Fool
September 20, 2007
Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
InternetNews
September 6, 2007
David Needle |
What Is Web 2.0's Magic Metric? How effective are ads in the emerging web 2.0 era? |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
InternetNews
November 2, 2007
Susan Kuchinskas |
SocialAds: Who Wins? Will Facebook's new ad format ding AdSense? Enrich Microsoft? Or both? |
InternetNews
November 7, 2007
Kenneth Corbin |
Web Marketers Still Finding Lay of the Land At the ad:tech conference today, speakers shared their vision of the lucrative, if elusive, digital advertising industry. |
Entrepreneur
August 2001
Amanda C. Kooser |
Ad Trip Ads that follow your customers wherever they go. No, it's not a hallucination. Wireless advertising is here -- but will customers buy it? |
InternetNews
March 11, 2008
Kenneth Corbin |
EU Approval Paves Way For Google-DoubleClick Ad Blitz After several months of intense review, the European Commission has cleared Google's $3.1 billion acquisition of online ad server DoubleClick. |
Search Engine Watch
January 24, 2008
Kevin Newcomb |
Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year. |
InternetNews
June 22, 2009
Michelle Megna |
Yahoo, Google Rev Up New Ad Products Search companies roll out new advertising platforms as the online ad industry malaise continues. |
Entrepreneur
October 2006
Gwen Moran |
And... Action Video advertising has gone live on Google. Is it right for you? |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
BusinessWeek
September 22, 2010
Brad Stone |
Facebook Sells Your Friends How Facebook plans to leverage its 550 million users into the greatest advertising juggernaut since ... O.K., only since Google. That's still huge. |
InternetNews
February 25, 2008
Kenneth Corbin |
Microsoft Pitches New Ad Measurement Approach Microsoft seeks to differentiate itself with a new tool to better track multichannel campaigns, amid Web ad spending growth, diversification. |
The Motley Fool
May 31, 2006
Tom Taulli |
$3.9 Billion and Still Clicking Online advertising is booming. Who's benefiting the most? It's something investors ought to know. Here's a look. |
BusinessWeek
April 2, 2007
Jon Fine |
Mobile Broadcasting: Manana Ad placement on cell-phone TV remains a problem, and the technology isn't there yet. |
InternetNews
September 27, 2007
Nicholas Carlson |
Google, Microsoft Clash in D.C. Over DoubleClick Lawyers from Google and Microsoft sparred in Congress today as the Senate Judiciary committee looked into antitrust concerns raised by Google's proposed $3.1 billion DoubleClick acquisition. |
Search Engine Watch
June 9, 2008
David Szetela |
Google Mobile Advertising: Start Now! Mobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an essential starting point to creating great mobile content ad campaigns. |
Wired
March 24, 2008
Kevin Kelleher |
MySpace and Friends Need to Make Money. And Fast. Large social networking sites need to target consumers and combine elements of the social and commercial experience to increase advertisers' success on their pages. |
Fast Company
April 2014
Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
Search Engine Watch
January 27, 2005
Danny Sullivan |
AlmondNet Debuts "Post-Search" Search Behavioral Ad Network This new program delivers advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo. |
