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InternetNews
March 4, 2008
David Needle |
Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.   |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
BusinessWeek
October 8, 2007
Roger O. Crockett |
Will A Google Phone Change The Game? Mobile biggies are quaking at the idea of competition from a free, ad-based service. |
InternetNews
November 16, 2006
Nicholas Carlson |
Sprint Takes Microsoft Up on Local Search Offer Web-based search is coming to your mobile phone, courtesy of Microsoft and Sprint, who have struck a deal to offer Sprint's customers Windows Live Search, which includes local maps and directions, over wireless phones. |
InternetNews
December 26, 2006
Ed Sutherland |
Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising. |
Search Engine Watch
March 29, 2007 |
Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true. |
InternetNews
May 15, 2007
Nicholas Carlson |
AOL Takes Third Screen to Mobile Ad Party AOL announced the acquisition of Third Screen Media, a mobile-advertising network and mobile ad-serving and management-platform provider. |
InternetNews
November 16, 2006
Michael Hickins |
Google Looks to Drive More Mobile Ads Google said it is expanding a trial with mobile ads to more countries and hopes its partners come along for the ride. |
InternetNews
September 24, 2007
Nicholas Carlson |
Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free. |
InternetNews
October 7, 2008
David Needle |
Investing in Mobile's Future In the wireless realm, relevant content is king, experts say. Or at least, it will be as devices improve and models become clarified. |
InternetNews
October 31, 2007 |
Sprint Also Rumored to Eyeball Google Apps Sprint Nextel, the No. 3 U.S. mobile service, is in talks to put applications from Web search leader Google on its cell phones. |
InternetNews
February 15, 2008 |
Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets. |
InternetNews
November 2, 2007
David Needle |
Is Monday D-Day For G-Phone? Google may finally go public with its "Google Phone" plans Monday. |
InternetNews
October 4, 2006
Nicholas Carlson |
Yahoo Ads in Your Pocket Yahoo announced the beta launch of sponsored search results for its Mobile Web service. |
InternetNews
March 15, 2005
Sean Michael Kerner |
FAST Into New Mobile Search New msearch aims to allow wireless carriers to offer search capability across their networks. |
InternetNews
December 31, 2007
Kenneth Corbin |
Online Advertising's Great Digital Race Are there any corners of the online world left for advertisers to plant a flag? |
The Motley Fool
February 28, 2007
Alyce Lomax |
AOL's Mobile Potential Can Time Warner's AOL make a go of mobile marketing? Rumors of a potential acquisition suggest it plans to try. Investors, take note. |
Fast Company
May 2008
Cora Daniels |
The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative. |
InternetNews
March 27, 2007
Clint Boulton |
Yahoo Cranks Up Mobile Ad Push Yahoo today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones. |
InternetNews
March 19, 2008 |
Google Sees Surge in Web Use on Hot Mobile Phones Google's efforts to develop search apps for Blackberry, Nokia users have paid off. |
InternetNews
November 8, 2006
Nicholas Carlson |
Yahoo Brings Banner Ads To Mobile While some mobile marketers remain wary of the U.S. market, Yahoo is ready to make some money. |
InternetNews
September 20, 2005
Susan Kuchinskas |
Wi-Fi Makes Ad Sense For Google A new WiFi service from Google may give advertisers the ability to direct ads based on the physical location of a mobile device user. Google has been moving into the mobile service provider world through acquisitions and services. |
Search Engine Watch
January 14, 2004
Christine Churchill |
Day of Reckoning in Search Engine Advertising Overture's announcement that it plans to separate contextual advertising from regular keyword-based search results and ads has garnered kudos from the search engine marketing community. Will Google follow suit? |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
The Motley Fool
May 15, 2007
Rick Aristotle Munarriz |
AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising. |
Search Engine Watch
May 13, 2004
Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
InternetNews
May 3, 2007
Clint Boulton |
Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum. |
InternetNews
June 16, 2005
Susan Kuchinskas |
Google Search For Tiny Screens The search giant released a search service for mobile phone users focusing on XHTML sites. |
InternetNews
March 14, 2005
Sean Michael Kerner |
AOL Unwraps Mobile Apps AOL opens online services, such as picture sharing, MapQuest, Moviefone and CityGuide, to mobile phone users. |
InternetNews
November 2, 2006
Nicholas Carlson |
Java Gmail Alights on Mobile Devices Google upgraded its Gmail product for mobile devices, turning the Web-only application into one users can cache on their devices. |
InternetNews
January 18, 2008
Kenneth Corbin |
Yahoo, T-Mobile Team on Wireless Advertising in U.K. With an exclusive ad agreement with T-Mobile in the U.K., Yahoo continues its mobile push. Will the U.S. be next? |
InternetNews
February 11, 2008
Kenneth Corbin |
AOL's Agnostic Option for Wireless Apps An open-source offering promises developers limitless portability for their mobile applications. |
InternetNews
September 28, 2007
Nicholas Carlson |
Google Adds Texting Tech Google announced it acquired Zingku's mobile messaging and social networking service. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch
April 12, 2005
Chris Sherman |
Google Debuts Local Mobile Google has added a new service that enables cell phone users in the U.S. to use a remarkably robust version of Google Local directly from a mobile handset. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
InternetNews
December 13, 2007
Kenneth Corbin |
Sprint Gets a Piece of Mobile MySpace Action Sprint subscribers will have special access to the MySpace mobile world. |
InternetNews
September 5, 2006
David Needle |
Sybase Makes Big Mobile Play Sybase significantly expanded its mobile portfolio with today's announcement that it plans to buy Mobile 365 for approximately $400 million. |
InternetNews
June 7, 2007 |
M(3) is For More Mobile Measurement Nielsen Wireless is expected to measure how many people use content services, such as mobile Internet and mobile video, and what impact this has on established media behavior. |
The Motley Fool
September 14, 2004
Rich Duprey |
Coming Soon: Mobile TV Cell phone manufacturers are teaming up to bring mobile television to your handset. |
Search Engine Watch
December 23, 2003
Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
The Motley Fool
March 29, 2007
Alyce Lomax |
Mobile Wars Move Onward Mobile strategies percolate at Yahoo!, Google, and Microsoft. When the dust settles, it will be interesting to see whether Google might deliver too little too late this time around, and whether its rivals that tend to get a little less investor adulation might win the day. |
InternetNews
October 7, 2004
Sean Michael Kerner |
Texting Your Google Search The company extends its reach to mobile users through SMS search service. |
Search Engine Watch
December 26, 2006
Shari Thurow |
Meet the Mobile Search Engines Yahoo, Google, Nokia, and JumpTap offered a fascinating glimpse of developments at the major mobile search engines recently, revealing an inside view of how mobile search operates, how it is evolving, and where it's going. |
InternetNews
October 27, 2004
Michael Singer |
Yahoo Sends Search Aloft Yahoo expanded its search empire to the mobile arena with the launch of some additional services. |
InternetNews
December 16, 2005
Colin C. Haley |
Gmail Gone Mobile Google's Gmail Mobile lets users access their messages from mobile devices. |
InternetNews
November 28, 2007 |
Google Tries Mobile Phone Geolocation Without GPS Internet search leader Google said Wednesday it is introducing a new mapping system that uses cell phone towers to let mobile phone users locate nearby services without typing in addresses. |
InternetNews
January 7, 2008
Kenneth Corbin |
Yahoo's Mobile Mandate CES: In what analysts say will be a "do-or-die" year for the company, Yahoo unveils a wide-ranging plan for wireless applications and ads. |
InternetNews
January 28, 2005
Tim Gray |
Yahoo Sending Search From PC to Phone Yahoo has rolled out a new tool that allows users to forward search information to their mobile phones. |
InternetNews
November 16, 2007
David Needle |
Google Steps Up Spectrum Serenade Search giant Google's mobile plans involve more than phones; the company intends to make a bid for the 700 MHz wireless spectrum the FCC is putting up for auction in January. |
