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InternetNews December 10, 2007 Kenneth Corbin	Microsoft Mulls Modest Mobile-Ad Moves Microsoft said today that it is entering the mobile ad arena, following competitors like Google into one of the fastest-growing sectors of the Internet economy.
Search Engine Watch May 13, 2004 Danny Sullivan	Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself.
InternetNews December 26, 2006 Ed Sutherland	Cell Phones Get Ready For Prime Time Cell phone carriers are planning initial forays into the potentially lucrative minefield that is mobile advertising.
BusinessWeek July 17, 2006 Jon Fine	Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads.
InternetNews October 31, 2007	Sprint Also Rumored to Eyeball Google Apps Sprint Nextel, the No. 3 U.S. mobile service, is in talks to put applications from Web search leader Google on its cell phones.
InternetNews February 15, 2008	Wireless Ads Take Baby Steps to Reach Consumers Privacy an issue as advertisers target handsets.
InternetNews March 4, 2008 David Needle	Mobile Users Can't Escape The Ads Nielsen reports some 58 million mobile subscribers have seen ads on their phones.
InternetNews November 16, 2006 Michael Hickins	Google Looks to Drive More Mobile Ads Google said it is expanding a trial with mobile ads to more countries and hopes its partners come along for the ride.
Inc. February 2008 Buchanan, Chafkin & McCarthy	Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs.
The Motley Fool May 15, 2007 Rick Aristotle Munarriz	AOL's Third Act Time Warner's online arm aims for a bigger role in mobile advertising.
InternetNews October 7, 2004 Sean Michael Kerner	Texting Your Google Search The company extends its reach to mobile users through SMS search service.
InternetNews October 10, 2006 Nicholas Carlson	How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine?
InternetNews September 20, 2005 Susan Kuchinskas	Wi-Fi Makes Ad Sense For Google A new WiFi service from Google may give advertisers the ability to direct ads based on the physical location of a mobile device user. Google has been moving into the mobile service provider world through acquisitions and services.
InternetNews January 31, 2007 Erin Joyce	Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter.
InternetNews August 22, 2008 Kenneth Corbin	Google, Verizon Close to Mobile Search Deal Rumored partnership between Google and Verizon would bring together companies that had sparred over spectrum policies.
BusinessWeek December 12, 2005 Ben Elgin	Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start.
InternetNews June 16, 2005 Susan Kuchinskas	Google Search For Tiny Screens The search giant released a search service for mobile phone users focusing on XHTML sites.
InternetNews May 3, 2007 Clint Boulton	Microsoft Takes ScreenTonic For Mobile Advertising Microsoft jumped into the mobile advertising pool by agreeing to purchase ScreenTonic SA for an undisclosed sum.
InternetNews September 28, 2007 Nicholas Carlson	Google Adds Texting Tech Google announced it acquired Zingku's mobile messaging and social networking service.
Fast Company May 2008 Cora Daniels	The Cell Sell Mobile advertising -- expected to rise tenfold by 2011, to $14 billion -- is getting more and more creative.
InternetNews March 12, 2007 Nicholas Carlson	Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising.
InternetNews September 24, 2007 Nicholas Carlson	Fox Interactive Sets Its Sites Free Thanks to advertisers, mobile users hitting sites such as IGN, FOXSports, AskMen, RottenTomatoes.com and that social network MySpace will be able to do so for free.
InternetNews April 11, 2008 Mike Elgan	Why You'll Hate Cell Phone Spam Like lambs to slaughter, the cell phone using community (i.e. everybody) has no idea what's coming.
BusinessWeek April 3, 2006 David Kiley	Call It A Sell Phone Cell-phone users may balk at receiving video and advertising on their handsets, but advertisers are ready to spend.
InternetNews October 31, 2007	Google in Talks With Verizon Wireless: Sources Deal could mean Google apps will appear on Verizon phones.
The Motley Fool August 28, 2007 Rick Aristotle Munarriz	Google + CNN = Good for You CNN strikes an online advertising deal with Google.
InternetNews February 21, 2008 Kenneth Corbin	Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race.
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman	Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates.
InternetNews May 23, 2006 Nicholas Carlson	Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads.
InternetNews April 3, 2007 Nicholas Carlson	TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV?
The Motley Fool January 9, 2008 Anders Bylund	Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market.
The Motley Fool April 4, 2005 Rick Aristotle Munarriz	Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful.
Fast Company February 2009 Bill Barol	Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.
InternetNews November 16, 2007 David Needle	Google Steps Up Spectrum Serenade Search giant Google's mobile plans involve more than phones; the company intends to make a bid for the 700 MHz wireless spectrum the FCC is putting up for auction in January.
Search Engine Watch March 3, 2003 Danny Sullivan	Google Throws Hat Into The Contextual Advertising Ring Last week, Google unveiled a new method of distributing its paid listings, placing them on web pages, as opposed to the traditional means of inserting them into search results.
InternetNews June 11, 2007 Nicholas Carlson	Google's Campaign Against Bad Commercials Google AdSense Director Kim Malone figures you're sick of being told to BUY! BUY! BUY! She is.
InternetNews November 30, 2007 David Needle	Google: Full Speed Ahead on Spectrum Bid Google hopes to open up wireless spectrum with a multi-billion dollar bid.
Search Engine Watch September 22, 2004 Danny Sullivan	Google Ad Policies To Be Expanded Publicly Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front.
BusinessWeek April 23, 2007 Catherine Holahan	The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you.
The Motley Fool March 29, 2007 Alyce Lomax	Mobile Wars Move Onward Mobile strategies percolate at Yahoo!, Google, and Microsoft. When the dust settles, it will be interesting to see whether Google might deliver too little too late this time around, and whether its rivals that tend to get a little less investor adulation might win the day.
InternetNews December 8, 2006 Nicholas Carlson	Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S.
New Architect May 2002 Michael Hurwicz	when small is better How Google's AdWords system is changing online advertising...
InternetNews January 31, 2008 Kenneth Corbin	Google's Earnings Below Consensus; Google Unfazed Google still claims much to celebrate, even if investors don't see it right away.
InternetNews March 13, 2008	A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page
InternetNews March 23, 2007 Nicholas Carlson	Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry.
InternetNews November 28, 2007	Google Tries Mobile Phone Geolocation Without GPS Internet search leader Google said Wednesday it is introducing a new mapping system that uses cell phone towers to let mobile phone users locate nearby services without typing in addresses.
InternetNews November 2, 2007 David Needle	Is Monday D-Day For G-Phone? Google may finally go public with its "Google Phone" plans Monday.
InternetNews March 12, 2008 David Needle	Google Gets its Big Foot in The Display Ad Door The addition of DoubleClick is one of many weapons Google will need to succeed.
Search Engine Watch March 29, 2007	Is This the Year for Mobile Search? Each year for the past three years, mobile search has been predicted to break out. It hasn't yet, but there are signs that 2007 could be the year those predictions finally come true.
BusinessWeek December 3, 2007 Jon Fine	Google and Other People's Content Google sticks ads all over. But to maintain growth, it may need to own the places it puts them.