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Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.
Search Engine Watch June 5, 2009 Joshua Palau	Checking in on 2009 Search Shifts & Predictions In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later.
Search Engine Watch August 15, 2008 William Flaiz	The Evolution of SEO SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix.
Search Engine Watch May 5, 2009 Mark Jackson	Selecting an SEO Firm: The What, How, and Who Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be.
Search Engine Watch February 16, 2009 William Flaiz	The Best of Outsourced: 10 Greatest Hits The author bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.
Search Engine Watch November 28, 2007 Steve Haar	SEO Expectations and Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch April 6, 2011 Simon Heseltine	The SEO Industry Needs Some Reputation Management Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars.
Search Engine Watch April 2, 2008 Jessica Bowman	IT Roadblocks? Try Some in-House SEO Training Instead of fighting with your IT to make the website search engine friendly, let them help you solve the problems.
Search Engine Watch March 24, 2009 Mark Jackson	Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
Search Engine Watch August 5, 2008 Mark Jackson	Top SEO Firms Paid for by the Following... The SEO industry needs to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts.
Search Engine Watch February 17, 2009 Mark Jackson	Ignorance: The Trouble with People Who Claim SEO is Snake Oil A response to a recent article claiming that SEO doesn't work, and that its practitioners are a bunch of snake oil salesmen.
Search Engine Watch September 2, 2008 Mark Jackson	How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
Search Engine Watch September 23, 2008 Mark Jackson	Who Audits the Auditor? There are some individuals and companies who will provide SEO audits. But some of these folks look at this as an opportunity for them to earn new business or referral checks.
Search Engine Watch November 21, 2008 Chris Boggs	Selling SEO During an Economic Downturn In a down economy, business development for SEO becomes increasingly important.
Search Engine Watch August 31, 2010 Adam Audette	How Do You Find High-quality SEO Services? A few tips and guidelines that will help you in your search for a quality search engine optimization partner. Also, five warning signs of bad SEOs.
Search Engine Watch August 3, 2010 Adam Audette	How To Not Fail At SEO How to incorporate search engine optimization into your companies and web ventures so they succeed. These principles, if integrated and committed to, will greatly improve your chances for success.
Search Engine Watch October 2, 2007 Kevin Newcomb	Search Budgets to See Double-Digit Growth A significant number of advertisers plan to increase both their search ad spend and SEO budgets next year, according to a MarketingSherpa report.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch January 24, 2008 Kevin Newcomb	Search Marketing Predictions for 2008, Part 2 We've collected the 2008 predictions of several search engine marketers, sharing their best guesses about the direction of the industry in the coming year.
Search Engine Watch September 24, 2008 Eric Enge	Use Care When Choosing an SEO Agency It's important to beware of instant SEO experts who know a few things about what's going on, but don't get the whole picture. Don't hire an SEO or begin SEO work on your own without validating that it's the right course of action.
Search Engine Watch November 22, 2010 Bas van den Beld	Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect.
Search Engine Watch January 5, 2009 William Flaiz	Search Shifts and Predictions for 2009 2009 will see search engines focusing less on new product innovations and more on new revenue streams during our economic crisis.
Search Engine Watch August 4, 2009 Mark Jackson	SEO? That Sounds Like Work Let there be no mistake: if you're going to do SEO properly - unless you're willing to outsource everything to an SEO provider - you're going to need some folks on your team to chip in.
Search Engine Watch April 14, 2009 Mark Jackson	Are You Giving Away Free SEO Advice? It can be frustrating for an SEO to go to the effort of crafting a customized proposal for a potential client, who then takes that proposal and implements it on their own.
Search Engine Watch April 7, 2011 Guillaume Bouchard	Managing SEO on a Global Scale Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries.
Search Engine Watch May 11, 2009 Joshua Palau	Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
Search Engine Watch July 14, 2005 Chris Sherman	Choosing a Search Engine Optimization Firm Marketing Sherpa has released the 4th edition of its Buyer's Guide to Search Engine Optimization Firms, a comprehensive look at the players in the industry.
Search Engine Watch January 10, 2007 John Tawadros	The Bigger Question of SEO Is search engine optimization (SEO) rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers.
Search Engine Watch March 9, 2011 Simon Heseltine	6 Ways to Structure Your In-House SEO Team for Success The best in-house SEO team structure is one that meets your organizational needs and helps you achieve your business goals. Here are some benefits and drawbacks of six possible configurations.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch April 21, 2011 Chris Boggs	Confidently Projecting ROI for SEO: Can it be Done? To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines.
Search Engine Watch December 3, 2001 Danny Sullivan	Search Engine Marketing: You Like It, You Really Like It Readers say in droves that they like the suggestion of Search Engine Marketing as a term to define promoting sites on search engines...
Search Engine Watch February 11, 2009 Eric Enge	Getting Buy-In Is A Crucial First Step in Enterprise SEO Because of their size and complexity, large organizations face some big challenges to planning and implementing an SEO strategy.
Search Engine Watch February 25, 2009 Eric Enge	Maintaining an SEO Log At its root, SEO is an inexact science. It's a world where we follow best practices and use our best judgment to make decisions on what to do next.
Search Engine Watch April 7, 2010 Kevin Gibbons	How to Deal With Difficult SEO Clients Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile.
Search Engine Watch March 2, 2009 Joshua Palau	5 Search Topics You Need to Discuss with Your Client Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first
Search Engine Watch August 11, 2010 Simon Heseltine	SEO Talk: Gospel or Hearsay? Listen, learn, and test, test, test. What worked yesterday may not work today, so continually keep an eye on what's being said - and don't take anything as gospel.
Search Engine Watch	William Flaiz William's company Razorfish provides solutions that help clients measure and optimize their web site investments.
Search Engine Watch July 28, 2010 Gareth Owen	Defining Search Engine Optimization in 2010 Taking the time to identify your market and focusing on how to build relationships with those relevant sites will put you above SEOs who are still focusing on outdated tactics.
Search Engine Watch January 20, 2009 Mark Jackson	The Better You Rank...the Better You Rank! The more popular your Web site is, the better the likelihood that your Web site will rank. You need to maintain momentum in your SEO and general marketing efforts to keep a steady flow of traffic coming to your Web site.
Search Engine Watch March 13, 2008 Steve Haar	Defending SEM During a Recession If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Search Engine Watch May 25, 2006 Chris Sherman	U.K. Search Marketing Environment Thriving The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year. Four key trends are driving this growth.
Search Engine Watch July 15, 2008 Aaron Shear	Recruiting SEO Talent for Big Sites Finding an experienced SEO expert is not easy, when most are either in top-level positions at an agency or have their own successful consulting firms. To begin your search, throw everything you know about hiring out the window before starting this process!
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch August 25, 2009 Eric Enge	10 Common SEO Mistakes Especially in larger organizations, it's common that SEO doesn't get the credit it deserves for driving traffic to a Web site. Unfortunately, this can often lead to uninformed senior managers making decisions that are catastrophic from an SEO perspective.
Search Engine Watch December 27, 2010 Kevin Gibbons	10 Essential New Year Resolutions for Web Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.