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CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category.   |
CRM
September 2007 |
The 2007 Market Awards: Marketing Automation This has been the year of the end user in marketing automation. |
CRM
August 2013 |
The 2013 CRM Market Leaders CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
March 2014 |
The 2014 CRM Service Leaders We asked our judges to evaluate and score companies based on important criteria: reputation for customer satisfaction, depth of functionality or services, company direction, and technology costs over a five-year period. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Enterprise Suite CRM Here are the top five rated companies in the enterprise suite CRM market. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
August 19, 2010
Juan Martinez |
Big(ger) Blue: IBM Acquires Unica for $480 Million The latest IBM target, however, is not like the others: The $480 million offer for marketing solutions provider Unica is expected to position IBM as a major player in marketing management. |
CRM
August 2012 |
The 2012 CRM Market Leaders CRM is the most important area of investment to improve business over the next five years. Find out which vendors are ramping up these offerings and best responding to industry needs in this year's Market Leader awards. |
CRM
March 2013 |
CRM Service Awards: Service Leaders Award winners are announced for customer contact, customer case management, interactive voice support, web support and other types of technology management solutions. |
CRM
April 3, 2013
Kelly Liyakasa |
Marketo Files for $75 Million IPO Marketing automation, analytics remain in high demand. |
CRM
September 2007 |
The 2007 Market Awards: Enterprise Suite CRM The enterprise suite CRM market is at a critical point in its evolution. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Open-Source CRM Here are the top five rated companies in the open source CRM category. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
March 2015
Maria Minsker |
The 2015 CRM Service Leaders: Web Support The past year has been a busy one for vendors in the Web support market. |
CRM
March 2015
Maria Minsker |
The 2015 CRM Service Leaders: Enterprise Feedback Management Analyzing unstructured customer data and feedback continues to be a major obstacle for organizations, and the vendors competing in this market are constantly being challenged to deliver powerful solutions. |
CRM
August 2011 |
The 2011 CRM Market Leaders Spending on CRM software is expected to see the largest increase of all the application software markets worldwide. Here's a look at the market leaders. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
August 2010 |
Market Leaders: Midmarket Suite CRM A hefty score in company direction helped Salesforce.com repeat its win here, with much of the buzz from its Chatter and Service Cloud announcements. |
CRM
August 2010
William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
CRM
July 2006
Colin Beasty |
Practical Presto! Customer clarity is an analytical wand's wave away with new marketing automation apps. |
CRM
August 2, 2010 |
CRM Magazine Announces Winners of 2010 CRM Market Awards With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. |
CRM
August 2015 |
The 2015 CRM Market Leaders Our winners have what it takes to achieve success in all areas of CRM, whether it's building a powerful solution, pleasing customers, or charting a smart course. |
CRM
July 1, 2004
Lisa Picarille |
Market Watch: Marketing Tools Emerge as Comprehensive Solutions Marketing resource management, a combination of workflow and knowledge management, helps with the planning, coordination, and collaboration of marketing resources. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 1 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how the CRM leaders are driving the market and how they stack up against the competition. |
CRM
August 31, 2010
Juan Martinez |
Multiple Changes in the Gartner Magic Quadrant for CRM Multichannel Campaign Management Magic Quadrant for CRM Multichannel Campaign Management '10: Microsoft and Portrait Software are in, Infor CRM Epiphany and Market2Lead are out. |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CRM
March 7, 2013
Kelly Liyakasa |
Oracle Launches Social Relationship Manager New platform marks one of the first product integrations with Oracle Eloqua. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
October 2012 |
Oracle Recognizes the Need for Change Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course. |
CRM
June 1, 2004
David Myron |
Making Sense of Marketing Automation Options The marketing automation industry has matured considerably over three years. |
CRM
July 17, 2014
Maria Minsker |
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool. |
CRM
December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
CRM
June 30, 2010
Lauren McKay |
7 Surf Atop the Forrester Wave of CRM Suites for Large Organizations For large organizations, there are myriad product choices in the CRM suite arena to choose from, 18 of which Bill Band sifts through in his annual "Forrester Wave: CRM Suites for Large Organizations" report. |
CRM
July 18, 2010
Juan Martinez |
Oracle, CDC Enter the Marketing Automation Market This week Oracle and CDC made questionable out-of-the-box moves. |
CRM
August 2010 |
Market Leaders: Consultancies Deloitte sits atop the leaderboard for the third year in a row - but only by the slimmest of margins. |
CRM
August 11, 2011
Brittany Farb |
Chico's Selects SAS Social Media Analytics To Understand its Customers Collaboration will aid in acting on social media data. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
CRM
August 2013 |
The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
CRM
July 2010
Lauren McKay |
CRM Is No Longer a Four-Letter Word Things started to change, however, with the emergence of software-as-a-service and on-demand offerings; mobile computing; and the application of data and business intelligence and analytics. |
CRM
June 16, 2010
Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM
November 4, 2010
Juan Martinez |
Alterian Buys Intrepid for $11.5 Million The social media analytics arms race continues. As commerce increasingly moves onto the Web, organizations must learn to measure and understand online customer activity. |
CRM
October 1, 2007
Coreen Bailor |
Oracle's Name Game The latest Siebel CRM On Demand highlights the software giant's interest in the on-demand market and underscores the strength of the Siebel name. |
CRM
January 3, 2011
Koa Beck |
Teradata Acquires Aprimo The company snatches the cloud-based integrated marketing software vendor for $525 million. |
CRM
October 2012
David Myron |
A Look at Oracle's New Direction Some industry experts are impressed with what they're seeing so far. "Their Fusion strategy has some real advantages," says Eric Pozel, president of consultancy CRM Northwest. "They've got the ability to market to any CRM scenario, whatever your industry, B2C, B2B, or a combination of both." |
CRM
September 2007 |
The 2007 Market Awards: Influential Leaders These influential leaders are the executives and CRM industry pundits with the strategy, product line, or visionary thinking needed to drive the market. |
CRM
January 21, 2005
Coreen Bailor |
Marketing Automation Hits the Mark Marketers are seeing solid ROI from new technologies. |
