| Similar Articles |
|---|
 |
CRM
July 16, 2010
Juan Martinez |
What is Your Social Intelligence IQ? Listening platforms power what Forrester refers to as "Social Intelligence" - the concept of informing marketing and business decisions with insights found in social media data.   |
CRM
December 15, 2010
Koa Beck |
Forrester Research Releases Listening Platform Landscape Report The 2011 Listening Platform reveals a splintering of the listening landscape and demands for higher-quality real-time data. |
CRM
September 2007 |
The 2007 Market Awards: Rising Stars Here are rising stars that reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations. |
CRM
August 2010 |
Market Leaders: Marketing Solutions Unica regains its crown just a year after losing it. |
CRM
September 1, 2009 |
The 2009 Market Leaders - Marketing Solutions Here are the top five rated companies in the marketing resource management category. |
CRM
February 1, 2008
Jessica Tsai |
Tech Solution: Marketing Resource Management Software Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs. |
CRM
October 2009
Jessica Tsai |
Required Reading: Measuring Your Marketing The author of The Marketing Performance Measurement Toolkit tries to help marketers identify what success really means. |
