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CRM
December 20, 2013
Leonard Klie |
Oracle to Acquire Responsys The software giant will incorporate Responsys' offerings into its Marketing Cloud.   |
CRM
December 20, 2012
Kelly Liyakasa |
Oracle to Acquire Eloqua for $871 Million This move foreshadows Oracle's burgeoning Customer Experience Cloud. |
CRM
May 1, 2014
Maria Minsker |
Oracle's Mark Hurd Talks Integration at Official Marketing Cloud Unveiling The new platform promises to tie together all of Oracle's recent acquisitions. |
CRM
April 2, 2015 |
Janrain Integrates with Oracle Marketing Cloud Janrain ties into Oracle Eloqua and Oracle Responsys Marketing Suite to provide marketers with actionable data. |
CRM
February 24, 2014
Maria Minsker |
Oracle Buys Big Data Platform BlueKai to Extend Marketing Cloud BlueKai's data management platform will bring added personalization to Oracle's marketing programs. |
CRM
November 18, 2015 |
Oracle Updates Its Marketing Cloud The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results. |
CRM
October 2012 |
Oracle Recognizes the Need for Change Mark Hurd is no stranger to big success. In his five years as president and CEO of HP, he was credited with righting the company's financially struggling ship. Now, starting his third year as president of Oracle, he is steering yet another big ship on a completely new course. |
CRM
June 26, 2013
Leonard Klie |
Oracle and Salesforce Enter a Strategic Partnership Both companies agree to integrate Salesforce.com and Oracle clouds. |
CRM
September 26, 2014
Leonard Klie |
Oracle Marketing Cloud Extends Partnership with Box New integration simplifies collaboration and execution of content marketing programs. |
CRM
September 30, 2014
Maria Minsker |
Oracle Gets Serious About the Cloud at OpenWorld 2014 Oracle's updates customer experience cloud promises deep integration and extreme innovation. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
July 27, 2015
Oren Smilansky |
Oracle Adds Functionality to Sales Cloud Enhanced dashboards, analytics, and industry specific capabilities aim to accelerate sales profits. |
CRM
April 1, 2015
Maria Minsker |
CEO Mark Hurd Is Firm on Oracle's CX Commitment at Modern Customer Experience Conference With only 10 percent of companies integrating customer experience processes, Oracle makes integration a priority. |
CRM
August 18, 2015 |
Oracle Updates Service Cloud and Oracle Social Cloud The latest releases of Service Cloud and Social Cloud enable brands to leverage social channels and self-service communities to expand customer engagements and business insights. |
CRM
April 2, 2015 |
Brightcove Enhances Oracle Marketing Cloud Integration New functionality provides marketers with heightened insight into the impact of their video marketing programs. |
CRM
September 24, 2013
Maria Minsker |
Oracle Debuts New Cloud Services The company introduces Cloud Marketplace, new Sales Cloud capabilities. |
CRM
November 20, 2014
Oren Smilansky |
Oracle Streamlines the Path to Its Sales Cloud The company facilitates CRM cloud migration options for midsized businesses. |
CRM
January 29, 2015
Oren Smilansky |
Oracle Updates Service Cloud to Optimize Collaborative Interactions New features aim to help service agents better understand the customer's journey and streamline cooperative processes. |
CRM
March 7, 2013
Kelly Liyakasa |
Oracle Launches Social Relationship Manager New platform marks one of the first product integrations with Oracle Eloqua. |
CRM
December 2012
Leonard Klie |
Oracle Expands in Social and the Cloud At OpenWorld and CX Summit, Oracle reveals its latest product strategy. |
CRM
February 25, 2013
Judith Aquino |
Eloqua Sets Its Sights on B2C Market Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products. |
CRM
May 2013
Judith Aquino |
Growing Profits with Marketing Automation Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line. |
CRM
October 6, 2011
Marshall Lager |
A Tale of Two Oracles Server and apps giant goes hard core on hardware, soft on software |
CRM
January 21, 2015
Maria Minsker |
AgilOne Launches Predictive Marketing Cloud Built from the ground up, the solution promises to eliminate silos. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
CRM
April 17, 2014
Sarah Sluis |
BlueKai and Optimizely Team Up in Personalized Marketing Effort Brands can customize their Web sites for individual users. |
CRM
February 20, 2015
Leonard Klie |
Appinions Launches Attention Analytics on Oracle Marketing AppCloud The application enables content marketers to take a data-driven approach. |
CRM
June 4, 2013
Kelly Liyakasa |
Salesforce.com to Acquire ExactTarget, Round Out Marketing Cloud The $2.5 billion deal will power cross-channel marketing attribution. |
CRM
October 24, 2011
Judith Aquino |
Oracle to Acquire RightNow Technologies The $1.5 billion deal to acquire RightNow Technologies is part of an aggressive move to offer more cloud solutions, Oracle says. |
CRM
September 22, 2010
Lauren McKay |
5 Years Later, Oracle's Fusion Apps Finally Near Release The long-awaited Fusion Apps has been Oracle's stated plan for unifying the solutions acquired over the last seven years. |
CRM
April 15, 2015 |
CircleBack Launches Contact Intelligence for Eloqua CircleBack brings enterprise-level contact intelligence to marketing automation. |
CRM
November 20, 2013
Maria Minsker |
At Dreamforce Day 2, Salesforce.com Unveils the Salesforce ExactTarget Marketing Cloud ExactTarget Marketing Cloud is part of the new Salesforce1 Customer Platform, which Salesforce.com rolled out on Day 1. |
CRM
April 10, 2014
Sarah Sluis |
IBM Acquires Marketing Automation Player Silverpop The deal is the latest in a series of acquisitions in the marketing automation space. |
CRM
August 2013 |
The 2013 CRM Influential Leaders All of this year's Influential Leaders are at big, multibillion-dollar companies so, naturally, big things are expected of them. And this year they delivered. |
CRM
October 3, 2012
Leonard Klie |
Oracle Gets Social with Its Cloud Offerings Big Red is adding a social media component to all of its Fusion apps. |
CRM
November 10, 2015
Oren Smilansky |
Oracle Releases Oracle Knowledge Advanced for Service Cloud The vendor brings knowledge management capabilities to the cloud to improve customer support interactions. |
CRM
December 23, 2015 |
VoIPstudio Puts CTI Connector in the Oracle Cloud Oracle sales cloud customers can use VoIPstudio CTI connector for inbound and outbound communications. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
InternetNews
December 17, 2010 |
Oracle Releases Open Office 3.3, Cloud Office Oracle updates its open source office suite in version 3.3 with an array of new features, debuts new Cloud Office Java server application available through a licensing agreement. |
CRM
December 2011
Aquino & Klie |
Oracle to Acquire RightNow Technologies The $1.5 billion deal is part of an aggressive move to offer more cloud solutions, Oracle says. |
CRM
October 27, 2015
Oren Smilansky |
Oracle OpenWorld 2015: Oracle Continues its Ascent into the Cloud Oracle addresses rising standards in customer experience with new cloud-based tools. |
CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing. |
CRM
January 2016
Maria Minsker |
Outlook 2016: How CRM Will Foster an Era of Good Feelings As tools mature and vendors rally around journey-driven solutions, organizations will be better equipped to please customers' ever-evolving demands |
CRM
April 6, 2015
Maria Minsker |
Tealium Delivers Deep Integration with Oracle Commerce New connections will drive more personalized experiences. |
Information Today
May 26, 2015 |
D&B Integrates Data Within Oracle Data Cloud Platform In order to enter the B2B digital marketing space, D&B made more than 270 segments of commercial data available within the Oracle Data Cloud and through the BlueKai marketplace. |
CRM
December 16, 2014
Oren Smilansky |
HP Releases Digital Customer Experiences Package for Oracle New services intend to enhance, personalize, and solidify customer engagement in multiple channels. |
CRM
June 5, 2012
Kelly Liyakasa |
Oracle Acquires Collective Intellect Software giant builds out deeper cloud social offerings |
CRM
April 29, 2015
Maria Minsker |
Adobe Partners with Microsoft to Connect Marketing Cloud with Dynamics CRM The vendor touts updates to Adobe Experience Manager and announces acquisition of Tumri at the Adobe Summit in London. |
CRM
October 1, 2012
Leonard Klie |
Oracle Continues to Build Out Its Cloud At its annual Open World event, the computer giant unveiled four new cloud and storage offerings. |
CRM
August 2013 |
The 2013 CRM Market Leaders CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. |
