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October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience.   |
CRM
April 29, 2015
Maria Minsker |
Adobe Partners with Microsoft to Connect Marketing Cloud with Dynamics CRM The vendor touts updates to Adobe Experience Manager and announces acquisition of Tumri at the Adobe Summit in London. |
CRM
May 2015
Maria Minsker |
At Adobe Digital Marketing Summit, Adobe Adds to Campaign and Experience Manager, Marketing Cloud The vendor prepares for an era where the product is the marketing. |
CRM
May 9, 2013
Kelly Liyakasa |
Adobe Continues to Rev Up Digital Marketing Assets Update to Adobe Connect promises stronger digital audience engagement. |
CRM
January 12, 2015
Maria Minsker |
Adobe Debuts New Marketing Cloud Capabilities at the NRF Show New features include email personalization and improved audience targeting |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
July 16, 2015 |
Neustar Releases its Next Generation of PlatformOne The redesigned integrated marketing platform will manage and connect consumer experiences across channels and devices. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
CRM
October 9, 2015 |
Quantcast Launches Quantcast Audience Grid Quantcast Audience Grid is an open data platform for digital advertising. |
CRM
March 25, 2014
Maria Minsker |
Adobe Announces Strategic Partnership with SAP, Touts Updates to Marketing Cloud at Adobe Digital Marketing Summit (Video Interview) Adobe's innovations surround deeper Marketing Cloud integrations, the real-time enterprise, and mobile marketing. |
CRM
March 6, 2013
Leonard Klie |
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management. |
CRM
June 30, 2015 |
Get Smart Content Launches Oracle Marketing Cloud App Get Smart Content helps marketers serve targeted content across channels through integration to Oracle Marketing Cloud. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
InternetNews
November 29, 2007
Kenneth Corbin |
Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format. |
CRM
November 18, 2014
Maria Minsker |
Adobe Introduces Data-Driven Marketing Capabilities for Mobile Devices New tools leverage location-marketing and personalization functionality. |
The Motley Fool
October 31, 2006
Katrina Chan |
A Halloween Treat: Adobe In the software realm, Adobe is a force to be reckoned with. Just a little more than a year ago, Adobe was priced at double today's prices. With anticipated releases and innovations, Adobe's price has the ability to hop back up there over the long run. |
InternetNews
April 9, 2008
Andy Patrizio |
Adobe Launches Media Player, Video Site In one shot Adobe guns for YouTube and Windows Media Player with an AIR-based player and high definition video site. |
CRM
June 28, 2013 |
Adobe to Acquire Neolane for $600 Million Acquisition adds strength to Adobe's Marketing Cloud. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
CRM
May 16, 2012
Judith Aquino |
Adobe Introduces New Cloud-Based Tools for Marketers In the latest move to further strengthen its position in the digital marketing space, Adobe unveiled several new additions yesterday for its Web Experience Management product, Adobe CQ. |
InternetNews
January 18, 2006
Ed Sutherland |
Adobe Expands OpenHD Alliance Adobe today expanded its OpenHD Alliance to include 10 new companies offering high-definition products for Windows. |
CRM
October 28, 2014
Maria Minsker |
DMA 2014: As Data-Driven Marketing Gains Traction, Governance and Analytics Present New Challenges Brands must use data responsibly and strive to deliver highly personalized experiences. |
InternetNews
August 14, 2009 |
Is Adobe Leaving the Web Open to Attack? Adobe defends its updating policy, even though one security vendor charges that not all users participate. |
CRM
June 2014
Maria Minsker |
Adobe Reaches for the Peak at Its Annual Event Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs. |
Pharmaceutical Executive
December 1, 2010
Sandra Stahl |
Gentle Collisions in Marketing Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your product into consumers' lives in a series of personal, non-invasive ways |
Information Today
March 19, 2015 |
Kudos Seeks Last Round of Institutional Partners Registering for Kudos helps researchers explain and share their work with a wider audience. |
CRM
July 2014
Maria Minsker |
The Road to Omnichannel Marketing Success As new channels emerge, context-based marketing plays a crucial role. |
InternetNews
March 13, 2009
Sean Michael Kerner |
Adobe: 'Open' But Not Always Open Source Adobe says it sees openness as a way to grow interest. But not every one of its products is ready for open source. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
InternetNews
July 28, 2010 |
Adobe Snags Day Software in $240M ECM Play Adobe Systems, a leader in the online document-management space, has shelled out $240 million to acquire Day Software, a Swiss firm specializing in Web-based ECM software. |
Search Engine Watch
June 3, 2010
Manny Rivas |
Step To the Tune of Your Audience -- Deep Demographic Profiling How to acquire extensive demographic research that will feed many facets of an online campaign, from content networks and ad buys, to Facebook paid ads and advising venues for engagement. |
CRM
January 2014
Brent Leary |
Why Customer Experience Is the True King Content and context play essential supporting roles. |
CIO
May 1, 2012
Lauren Brousell |
3 Tips for Impactful Presentations If you want to make a strong impression while giving a presentation during a professional event, follow these three tips. |
The Motley Fool
September 12, 2006
Rich Smith |
Foolish Forecast: Adobe Adobe is actually much more than just Acrobat; the company operates in five different business segments. On Thursday, after close of market, we'll hear about all of them when the company reports its fiscal third-quarter 2006 earnings numbers. |
InternetNews
October 25, 2006
Michael Hickins |
Adobe to Boost Apollo With $100M Adobe Systems said it will pump $100 million over the next three to five years in companies delivering applications via Apollo, a new platform for developing Internet applications that also function on the desktop. |
CRM
February 2015
Maria Minsker |
The Path to Personalized Customer Journeys It takes much more than just knowing your customer's name. |
InternetNews
January 20, 2010 |
Mac OS Gets Key Security Update Apple releases first security update of 2010 for the Mac operating system. |
InternetNews
June 2, 2010 |
Adobe Debuts Digital Viewer for iPad Despite ongoing feud with Apple over its policy banning Flash technology, Adobe isn't giving up on the platform, and has now released a digital viewer for the iPad. |
The Motley Fool
September 17, 2008
Anders Bylund |
Expect Greatness From Adobe The master of digital information creation and packaging is perfectly positioned for a couple of truly fabulous quarters. |
InternetNews
January 11, 2006
David Ian Miller |
Adobe's DRM Push Is Adobe Systems deliberately stomping on Microsoft's technological toes or just breaking into the profitable digital rights management marketplace? |
Information Today
October 2000 |
Adobe Announces E-Book Acquisition, Partnerships, New Product Glassbook Acquisition... Web Partnerships... Commercial Publishing System... |
The Motley Fool
June 28, 2011
Eric Bleeker |
Can Adobe Cash in on Booming Growth Abroad? Where's Adobe generating its sales? |
InternetNews
June 23, 2010 |
Adobe Flash Player 10.1 Draws Industry Support In the face of an ongoing feud with Apple, Adobe garners statements of support for the latest version of its Flash player from prominent industry players an analysts. |
CRM
March 3, 2014
Maria Minsker |
Adobe Integrates Digital Publishing Suite and Adobe Experience Manager Integration promises to streamline publishing and management into a unified content creation process. |
Food Processing
August 2010 |
New Food Rollout: August 2010 New foods and beverages introduced to the marketplace. |
InternetNews
June 30, 2006
Andy Patrizio |
Microsoft Opens its Digital Locker Microsoft introduced the Windows Marketplace Labs Web site, featuring a beta version of its digital locker technology that enables digital downloads of software from Microsoft and third-party vendors. |
The Motley Fool
April 19, 2005
Tom Taulli |
Adobe Gets Flashy To make the wireless revolution work, there has to be tools. That's why Adobe bought Macromedia. However, Wall Street is certainly skeptical. |
Search Engine Watch
November 9, 2009
Liana Evans |
Your Social Media Content Must Be Valuable Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
InternetNews
October 2, 2008
Judy Mottl |
No Flash Seen on iPhone Horizon While Adobe nears completing a compatible version, it may be some time before Apple signs off on it. |
