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Search Engine Watch
June 25, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.   |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
Search Engine Watch
January 5, 2011
Stephen Cobb |
Will 2011 be the Year of Conversion Rate Optimization? The business logic behind conversion rate optimization is compelling, yet in 2010 many businesses managed not to do much about CRO, perhaps distracted by trends like social media. But 2011 will be the year that CRO finally has something to crow about. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
August 27, 2010
Frank Watson |
Become A Success Tracker: Advanced Conversion Analytics Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking. |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
July 2015
Patrick Gibbons |
Survey Says: Less Is More New tools make us less reliant on surveys, but that doesn't mean they have to go away |
Search Engine Watch
October 29, 2008
Tim Ash |
Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
June 10, 2009
Tim Ash |
What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. |
Inc.
February 2008
Buchanan et al. |
Your Website: How to Jazz Up Your Site By now, most companies have a website. But most companies probably aren't making the most of it. Read on for some tips on how to make the most of yours. |
PC Magazine
October 16, 2007
Matthew D. Sarrel |
Web Site Analytics Find out if your Web site is earning its keep. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Search Engine Watch
August 20, 2008
Tim Ash |
What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
Inc.
December 1, 2009 |
Converting Web Traffic Into Sales Leads How to use tools like Google Analytics and Demandbase to boost online lead generation. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch
January 21, 2011
Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Bank Technology News
March 1, 2008
Larry Freed |
Put Usability Testing to the Ultimate Test By using scientific customer satisfaction metrics for usability testing, you can identify where to focus improvements that will have the greatest positive impact on customer satisfaction and loyalty. Read on to see how. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
Search Engine Watch
May 9, 2005
Chris Sherman |
Converting Searchers to Buyers Attracting people to your web site is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services. |
Search Engine Watch
June 24, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
Search Engine Watch
January 22, 2010
Frank Watson |
Virtual Pageviews -- Ways to Measure so Much More With Analytics Virtual pageviews and more detailed event tracking now allows Web site owners to get granular and create data to use when making design, marketing, and site architectural decisions. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
Search Engine Watch
October 6, 2010
Kevin Gibbons |
5 Ways to Increase Your Website's Revenue Your website might be generating revenue for your business, but could it be doing even better? |
Entrepreneur
July 2005
Catherine Seda |
Spill the Beans If you share free information with potential customers, they're more likely to remember you when it's time to buy. |
Search Engine Watch
May 25, 2010
Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. |
CIO
November 15, 2002
Susannah Patton |
Web Metrics That Matter Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
Entrepreneur
September 2009
David Port |
How to Make Your Website Really Sell The best advice for converting visitors to your company's website into real revenue. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
Search Engine Watch
May 13, 2009
Tim Ash |
The Decision-Making Funnel, Stage 4: Action, Part 1 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action. |
Search Engine Watch
June 2, 2010
Kevin Gibbons |
How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements. |
CRM
November 22, 2011
Melody King |
Three Keys to Successful Video Management Include them in your company's platform. As the Web continues its transformation into a video channel, marketers are putting greater emphasis on video to drive deeper customer engagement and increased sales. |
InternetNews
March 4, 2005
Brian Livingston |
Are Your Visitors Seeing What You Think? Web sites that've been changed to exploit the findings of this study have sometimes generated two to three times the response rate from visitors, at little cost to the site owner. |
CRM
February 21, 2012 |
Celebrus Technologies and Semphonic Enter into a Strategic Partnership The union will allow enterprises to drive real-time personalization and improve their digital measurement strategy. |
Search Engine Watch
August 13, 2008
Eric Enge |
Real-Time Analytics with Woopra Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra may be exactly what you're looking for. |
Search Engine Watch
September 14, 2010
Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. |
Search Engine Watch
November 23, 2009
Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
