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CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product.   |
Bank Technology News
March 1, 2008
Larry Freed |
Put Usability Testing to the Ultimate Test By using scientific customer satisfaction metrics for usability testing, you can identify where to focus improvements that will have the greatest positive impact on customer satisfaction and loyalty. Read on to see how. |
Search Engine Watch
December 7, 2009
Ron Jones |
Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes. |
Search Engine Watch
October 15, 2008
Tim Ash |
Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors. |
Search Engine Watch
December 7, 2010
Garry Przyklenk |
How to Optimize Your Website for Great User Experience Across All Browsers and Devices A list of free, inexpensive, and premium tools to get you started in collecting qualitative feedback and objective data on factors affecting user experience on your website and landing pages. |
Search Engine Watch
October 29, 2008
Tim Ash |
Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
Search Engine Watch
January 7, 2009
Tim Ash |
Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates. |
Search Engine Watch
December 10, 2008
Tim Ash |
Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert. |
D-Lib
April 2007 |
Toward an Effective Understanding of Website Users: Advantages and Pitfalls of Linking Transaction Log Analyses and Online Surveys An experiment involving the complementary power of online surveys and TLA suggests both benefits and drawbacks to Web site owners in using one or both of these tools. |
Search Engine Watch
March 18, 2009
Tim Ash |
The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. |
Search Engine Watch
November 30, 2010
Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. |
Search Engine Watch
May 9, 2005
Chris Sherman |
Converting Searchers to Buyers Attracting people to your web site is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services. |
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May/Jun 2011
Danielle Becker |
Usability Testing on a Shoestring: Test-Driving Your Website Would you buy a car without driving it first? Probably not. Then why would you consider launching a library website without at least taking it out for a test-drive? |
CRM
July 2015
Patrick Gibbons |
Survey Says: Less Is More New tools make us less reliant on surveys, but that doesn't mean they have to go away |
Search Engine Watch
September 30, 2009
Tim Ash |
The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion. |
Search Engine Watch
May 13, 2009
Tim Ash |
The Decision-Making Funnel, Stage 4: Action, Part 1 We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire. It's time for some action. |
Search Engine Watch
June 10, 2009
Tim Ash |
What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. |
Entrepreneur
November 2009
Mikal E. Belicove |
Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
September 8, 2009
Herndon Hasty |
Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities. |
Search Engine Watch
December 18, 2008
David Szetela |
PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages. |
Search Engine Watch
August 19, 2009
Tim Ash |
The Art of the Landing Page: 7 Tips For Increasing Conversions Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. |
CRM
January 1, 2007
Colin Beasty |
Secret of My Success: Breaking News: A CRM Success Story The Cincinnati Enquirer turns to WebSurveyor to help guide its editorial direction. |
Search Engine Watch
March 31, 2009
Mark Jackson |
3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning. |
CFO
July 1, 2006
Russ Banham |
Angry and Bored? You Must Be a Customer Finding out what customers really think is a crucial first step toward an improved bottom line. New technology may help. Online surveys offer speed and convenience to both the companies creating them and the customers responding to them. |
New Architect
August 2002
Janice Fraser |
The Culture of Usability How to spend less and get more from your usability-testing program. |
Search Engine Watch
June 24, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
Search Engine Watch
February 3, 2011
Stephen Cobb |
Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
August 6, 2008
Tim Ash |
How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough. |
Search Engine Watch
November 11, 2009
Tim Ash |
How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members. |
Registered Rep.
February 21, 2012
Alan Lavine |
Tips on Evaluating Financial Surveys Have you noticed that surveys by life insurance companies almost always find that people are unprepared for retirement and don't have enough life insurance? |
Search Engine Watch
April 15, 2009
Tim Ash |
The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. |
Search Engine Watch
December 4, 2008
David Szetela |
PPC Landing Pages: The End of the Line -- Or the Beginning? Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. |
Pharmaceutical Executive
October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
Search Engine Watch
June 24, 2009
Tim Ash |
Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become. |
Search Engine Watch
August 20, 2008
Tim Ash |
What Are You Converting? Many people view conversions as large-scale events, such as product sales or sign-ups for a service. But a conversion can mean many things, depending on the site. |
Search Engine Watch
July 22, 2008
Mark Jackson |
Usability and SEO More and more SEOs are becoming usability experts. Here's why. |
Search Engine Watch
May 2, 2008
Chris Boggs |
Top 5 Non-SEO Ways to Increase Your Search Rankings Contrary to what some search marketers may think, marketing is not all about search. By branching out into other areas, like usability and PR, you can increase the effectiveness of your search efforts. |
CRM
December 1, 2015
Jeff Coleman |
4 Ways to Make Your Customer Satisfaction Surveys Actionable To truly understand customer feedback, you need to ask an important question: Why? The only way to do that: follow up. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch
April 1, 2009
Tim Ash |
The Decision-Making Funnel, Stage 2: Interest On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs. |
Search Engine Watch
September 2, 2009
Tim Ash |
Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. |
CRM
November 7, 2014
Ken Bisconti |
Get on Your Customers' Holiday Wish Lists with Stellar Customer Service Equip your call center with the visibility to reduce customer struggles. |
Entrepreneur
March 2004
Kim T. Gordon |
Team Effort Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together. |
Entrepreneur
November 2003
Catherine Seda |
The ROI Treatment Get better results by creating an ROI model. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
ONLINE
Sep/Oct 2002
George R. Plosker |
Conducting User Surveys: An Ongoing Information Imperative Remaining relevant to users is critical to library survival. What better way both to ascertain what users desire and to inform them of capabilities they are unaware of or don't use? Practical tips and suggestions on how to go about doing such a survey |
