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Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Search Engine Watch August 6, 2008 Tim Ash	How Long Should My Landing Page Test Run? What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?' But there are some guidelines to follow to help you know when enough is enough.
Search Engine Watch August 5, 2009 Tim Ash	Lies, Damned Lies, and Statistics in Landing Page Optimization The statistics branch of mathematics has a poor reputation among the public. While there's nothing wrong with statistics itself, there are many common misuses. Let's look at some of the implications for landing page optimization.
Search Engine Watch December 6, 2010 Josh McCoy	Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track.
Search Engine Watch December 10, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch June 24, 2009 Tim Ash	Applying Probability to Landing Page Optimization In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information you have, the more accurate your guess will become.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch June 11, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew.
Search Engine Watch March 18, 2009 Tim Ash	The Decision-Making Funnel, Stage 1: Awareness Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience.
Search Engine Watch May 28, 2008 Tim Ash	Testing Landing Pages with the Taguchi Method? Think Again! In statistical circles, it's a known fact that the Taguchi method is a bad fit for landing page testing. So why do so many marketers continue to use it to test landing pages?
Entrepreneur June 2010	Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
Search Engine Watch November 11, 2009 Tim Ash	How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.
Search Engine Watch June 25, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.
Search Engine Watch September 16, 2009 Tim Ash	Granularity in Landing Page Optimization Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable.
Search Engine Watch December 4, 2008 David Szetela	PPC Landing Pages: The End of the Line -- Or the Beginning? Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
Search Engine Watch November 26, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 2 The success of your testing program relies heavily on the cooperation of many people in your organization. We continue our look at some key roles needed for a successful landing page optimization program.
Search Engine Watch August 24, 2009 Ron Jones	Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch July 9, 2008 Tim Ash	Coherency in Landing Page Testing Coherency is an overall sense of your design hanging together. It is largely ignored by landing page testers, leading visitors to respond to incoherent pages with a variety of gut reactions, and none of them are flattering.
CRM December 16, 2011 Vinod Kumar	Create the Ultimate User Experience with AB Testing Here's how to measure and test your way to better results.
Search Engine Watch March 31, 2009 Mark Jackson	3 Keys to a Successful Web Presence A sound organic search strategy should be the core of every business's marketing efforts, but being found is just the beginning.
Search Engine Watch January 21, 2009 Tim Ash	Writing Sales Copy For Conversions, Part 2 Once visitors end up on your landing page, you're no longer competing for their attention with other Web sites, so change the focus to the task they're trying to accomplish.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Search Engine Watch December 24, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 4 Today, we'll look at the final three elements needed in a landing page optimization program: a programmer, a system administrator, and a quality assurance tester.
Search Engine Watch June 8, 2009 Ron Jones	Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics.
CRM June 3, 2015	TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product.
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Search Engine Watch April 15, 2009 Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 1 The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage.
Pharmaceutical Executive October 1, 2008	Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged.
Search Engine Watch July 16, 2010 Frank Watson	Paid Search Success Needs Great E-mail Marketing When developing your PPC strategy, don't forget about e-mail. Use your keyword, ad, and landing page data to improve conversions.
Search Engine Watch June 2, 2010 Kevin Gibbons	How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Search Engine Watch January 7, 2009 Tim Ash	Writing Sales Copy for Conversions One of the most common components you can test is sales copy. Changing your approach to writing can often lead to a double-digit increase in conversion rates.
Search Engine Watch June 10, 2009 Tim Ash	What Is the Desired Conversion Action? Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
Search Engine Watch December 7, 2009 Ron Jones	Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes.
Search Engine Watch October 14, 2008 Mark Jackson	Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
Search Engine Watch May 14, 2008 Tim Ash	Emotional Motivators in Landing Page Optimization Visitors will arrive at your Web site with their own needs, perspectives, and emotions. Since you don't know much about them individually, here's how you can influence them with the design of your site.
Search Engine Watch September 3, 2008 Tim Ash	Landing Page Optimization -- Insource or Outsource? Landing page optimization and testing can lead to huge performance improvements across your online marketing programs. But how do you capture these gains? Should you outsource your testing program or "insource" it by doing everything in-house?
InternetNews March 4, 2005 Brian Livingston	Are Your Visitors Seeing What You Think? Web sites that've been changed to exploit the findings of this study have sometimes generated two to three times the response rate from visitors, at little cost to the site owner.
Entrepreneur July 2010 Ericka Chickowski	Assess for Less Here are free, easy-to-use web analytics tools.
Search Engine Watch January 19, 2009 Ron Jones	Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity.
Search Engine Watch April 18, 2011 Josh McCoy	Analytical Measurement & SEO: Ignorance Isn't Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Search Engine Watch June 23, 2009 Carrie Hill	Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data?
Search Engine Watch April 1, 2009 Tim Ash	The Decision-Making Funnel, Stage 2: Interest On the Web, interest is very fleeting. A world of other Web sites is just a mouse click away. The key to creating the interest is to focus on the visitor's role or current needs.
Search Engine Watch August 31, 2009 Ron Jones	Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.