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Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.   |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
Search Engine Watch
June 9, 2009
Carrie Hill |
Dear Google Analytics... I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform. |
InternetNews
December 10, 2009 |
IBM: Businesses Fail to Use Data Intelligently MBAs might know how to handle their company's money, but IBM warns that business decision makers aren't treating their valuable data the same way. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
Search Engine Watch
April 25, 2011
Ray "Catfish" Comstock |
3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
CRM
November 13, 2012
Kelly Liyakasa |
SumAll Adds Instagram Analytics Tool helps companies visualize social, online sales metrics. |
Search Engine Watch
August 13, 2010
Frank Watson |
Beyond Website Analytics: Tools For Helping Measure 'Other Things' Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools. |
Search Engine Watch
June 29, 2010
Eric Enge |
A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools. |
Insurance & Technology
April 15, 2009
Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
Search Engine Watch
October 22, 2008
Eric Enge |
Building a Data-Driven Organization Organizations with streamlined operations, plus fast and accurate decision-making, can gain a decisive edge over competitors. One important step to take is to become data-driven, and creating an organization where analytics emerge from a centralized structure driven by the top of the organization. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM
October 1, 2003
Martin Schneider |
Market Watch: Analytics Now that analytics has taken a secure place in the big picture of CRM, the trick for vendors is to make it more a part of the everyday workings of a CRM solution. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
CRM
June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
InternetNews
April 23, 2009
Michelle Megna |
New API: Google Analytics Your Way Using the Google Analytics Data Export API you can download your analytics data through feeds to create your own dashboards, new applications you can sell or mashups that integrate your data with other business info. |
CRM
August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
CRM
February 2015
Maria Minsker |
Predictive Analytics Will Be a $2.3 Billion Market by 2019 The technology is maturing to handle the influx of data from mobile devices and the Internet of Things. |
Information Today
July 14, 2015 |
Blackboard Adopts Analytics-Focused Technology for Its Applications Blackboard acquired X-Ray Analytics, a research-based, predictive analytics technology for the education community |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
Search Engine Watch
May 9, 2008
William Flaiz |
Optimization by Numbers The automotive and online marketing industries share a common thread. Both reflect the growing complexity of modern culture. |
CRM
January 2012
Donna Fluss |
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
CRM
August 2012
Van der Linden & Jain |
Bringing Science to the Art of Sales Seven principles for boosting business through analytics. |
Search Engine Watch
June 7, 2010
John Greer |
How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
CRM
July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
CRM
May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
InternetNews
March 24, 2010 |
Sybase Offers Analytics to Mobile Carriers New analytics server uses hosted business intelligence to provide greater insight into messaging traffic. |
InternetNews
December 29, 2010 |
Software Year in Review: Top BI and Analytics Stories of 2010 Business intelligence and analytics have remained hot even as the rest of the economy has cooled. |
Information Today
January 27, 2015 |
Gale Introduces New Apps for Analytics on Demand Gale, part of Cengage Learning, added three apps to Analytics on Demand, its Big Data analytics solution for public libraries. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
Search Engine Watch
April 20, 2010
Eric Enge |
4 Things SEOs Should Consider When Creating Content When evaluating your content development strategy, make sure to address on-page search engine optimization, conversion optimization, link worthiness, and social media environments. |
New Architect
September 2002
Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
Search Engine Watch
May 27, 2008
Carrie Hill |
The Big Picture - Well Rounded SEM for SMBs, Part 1 There are many different elements a small business can use to put together a well rounded online marketing campaign. Here are a list of things to think about when putting your search marketing to the test. |
CRM
December 2013
Sri Sridharan |
Customer Analytics: Moving Slowly Toward Maturity Striving for analytics gold is not a sport for amateurs. |
InternetNews
August 13, 2010 |
IBM's Unica Buy Continues Marketing Data Push IBM's latest acquisition: a firm specializing in leveraging analytics to better target customer messaging. |
