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Search Engine Watch
August 27, 2010
Frank Watson |
Become A Success Tracker: Advanced Conversion Analytics Drilling deeper: how to get the most out of your data with segmentation, virtual pageviews, and event tracking.   |
Search Engine Watch
January 21, 2011
Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Search Engine Watch
May 21, 2008
Eric Enge |
The Challenge of Mobile Web Analytics One of the biggest challenges resulting from the growth in mobile Web use is measurement. Conventional Web analytics applications don't do a good job of tracking mobile Web site usage, making it difficult to tune and enhance your mobile Web site's performance. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
Search Engine Watch
June 9, 2009
Carrie Hill |
Dear Google Analytics... I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting a little frustrated with the product, and the so-called "help" within the platform. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
Search Engine Watch
June 29, 2010
Eric Enge |
A Call for Call Tracking There are several compelling reasons to drive customers to their phones. Here's how to use it to drive your business via PPC and SEO, and some helpful tracking tools. |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
January 28, 2009
Eric Enge |
Track Those Alternate Conversions It's natural to think about revenue-generating events such as sales, leads generated, or ads clicked on when we think about conversions. But there are many other types of valuable conversions. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
Search Engine Watch
November 14, 2008
Gregg Stewart |
Offline and Online Conversions Tracking: Increase Your ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions - both online and offline - can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
Search Engine Watch
November 3, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 4 Measurement and tracking is at the heart of any paid search campaign. Here's how to figure out where to focus your time and money. |
InternetNews
November 4, 2009 |
Apple Claims 100,000 Apps, Google Analyzes Them Apple continues to lead in bragging rights for smartphone apps, while Google expands its free Web analytics for mobile developers. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
InternetNews
March 10, 2011 |
Why do SMBs Love Virtual Offices? Survey details some of key reasons small-to-mid-size business owners, CEOs and sales managers regularly leverage virtual office capabilities. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Science News
June 2, 2007 |
Science Safari: NOAA's Virtual World Players of the virtual reality game Second Life can now soar through a virtual hurricane at NOAA's new site. |
Search Engine Watch
April 22, 2008
Mike Grehan |
Is There Room for Another Free Analytics Tool? Yahoo's recent acquisition of IndexTools begs the question: do we need another free Web analytics tool? That depends on how much of IndexTools' capabilities remain in Yahoo's free offering. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
Search Engine Watch
June 24, 2008
Carrie Hill |
The Big Picture -- Well-Rounded SEM for SMBs, Part 3 More elements a small business should consider when looking at a well rounded search engine marketing campaign include local search, usability, and creating a Web site that will increase conversions. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
CRM
October 11, 2013 |
LogMyCalls Releases Conversation Analytics Conversation Analytics tracks what happens on the call and extracts marketing and sales data. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
InternetNews
January 25, 2010 |
Apple Seen Testing Tablet Research firm claims it has discovered evidence of prototype testing of Apple's long-awaited tablet device. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
InternetNews
December 10, 2009 |
IBM: Businesses Fail to Use Data Intelligently MBAs might know how to handle their company's money, but IBM warns that business decision makers aren't treating their valuable data the same way. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
Search Engine Watch
January 18, 2007
Kevin Newcomb |
Weather.com's SEO Efforts Rest Heavily on Analytics Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts. |
Search Engine Watch
June 11, 2008
Tim Ash |
Uncovering Site Problems for Landing Page Optimization, Part 1 How do you find problems with your landing page hidden in your test results? Instead of waiting only for good news, filter it out instead. Accentuate the negative. Focus on problems and things that are askew. |
Search Engine Watch
March 7, 2008
Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. |
CRM
June 2013
Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Entrepreneur
August 2007
Amanda C. Kooser |
Take It Online Virtual trade shows, expos and conventions take care of some very real business. And why not? Online events are cost-effective, faster and easier. |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
PC Magazine
August 16, 2006
Sebastian Rupley |
Moonwalking Shoes Scientists have created Power Shoes, which eliminate forward and backward motion while letting the wearer walk in a virtual world. |
InternetNews
June 26, 2009
Sean Michael Kerner |
Sourcefire Snorts Virtual Security New Sourcefire release takes aim at securing virtual environment both physically and virtually. |
Search Engine Watch
June 8, 2009
Ron Jones |
Video Search 101, Part 2 Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we'll look at distribution and keyword placement and tracking/analytics. |
CRM
April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
InternetNews
November 13, 2009 |
IBM Debuts Virtual Server Security App IBM on Friday jumped on the virtualization security bandwagon with the release of Virtual Server Security for VMware vSphere, an application designed to secure workloads running on virtual servers. |
Search Engine Watch
January 19, 2011
Michael Bonfils |
5 Factors to Help You Identify the Best Global Search Markets Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. |
CRM
April 2011
Denis Pombriant |
An Unlikely Pairing: Analytics and Video These technologies will play a bigger role in everyday business processes and mobile devices. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
Bank Technology News
May 2011
Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
