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InternetNews
February 19, 2009
David Needle |
Yahoo a Better Bet Than Google Analytics? Report lists several advantages of Yahoo's service over Google's for enterprise users.   |
Inc.
April 2006
Max Chafkin |
Analyze This, Says Google Google is taking the growing but relatively obscure Web analytics industry by storm. |
Search Engine Watch
April 5, 2004
Danny Sullivan |
Google Tops, But Yahoo Switch Success So Far New WebSideStory stats say Google's most popular, but they also reveal that Yahoo's recent replacement of Google results with its own technology doesn't appear to have cost it visitors. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Should Investors Say Yahoo? Everyone is ga-ga over Google. But is it time to get excited about Yahoo? |
Search Engine Watch
March 7, 2008
Kevin Newcomb |
Google Analytics Adds Industry Benchmarking Users who opt into the new program will be able to compare their site's performance against the rest of their industry or another industry. |
InternetNews
November 15, 2005
Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Search Engine Watch
May 25, 2010
Garry Przyklenk |
Beginner's Guide to Multi-Source Attribution Modeling How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
InternetNews
July 25, 2007
Stuart J. Johnston |
Microsoft Preps Web Analytics to Combat Google Microsoft's Gatineau to compete with Google Analytics, and will use data from Live ID profiles. |
The Motley Fool
February 5, 2008
Rich Duprey |
The Hoodoo in Microsoft's Bid for Yahoo! From Yahoo!'s perspective, the deal needs to be done, but could Microsoft have done better? |
InternetNews
March 29, 2005
Michael Singer |
Google to Buy Web Analytics Company Urchin's software to help Google advertisers track marketing performance much better than they're able to now. |
The Motley Fool
July 18, 2007
Mac Greer |
Fool Video: The Future of Yahoo! On the heels of its recent earnings, we ask what the future holds for Yahoo! Investors, take note. |
Search Engine Watch
October 9, 2002
Danny Sullivan |
Yahoo Renews With Google, Changes Results After months of speculation, Yahoo announced today that it has renewed its relationship to use Google's results as part of its search listings. In addition, Yahoo made a substantial change to end its historic barrier between human-powered and crawler-based search results. |
InternetNews
May 13, 2004
Susan Kuchinskas |
Yahoo! We're Not Google! At its Analyst Day, the Internet media company explains why it thinks it can beat Google in the booming paid search market. |
The Motley Fool
March 17, 2004
Alyce Lomax |
Google Goes Local Google launches it local search function called Google Local. |
Search Engine Watch
January 18, 2007
Kevin Newcomb |
Weather.com's SEO Efforts Rest Heavily on Analytics Data from Coremetrics Web analytics informs virtually all of the site's search marketing efforts. |
The Motley Fool
April 6, 2006
Rick Aristotle Munarriz |
Dueling Fools: Yahoo! Bear The commitment to compete is here, but not the commitment to win. At a significantly lower price, it might make sense for investors put some money here, but not at these lofty levels. |
The Motley Fool
October 12, 2004
Rick Aristotle Munarriz |
Google on Top Google is making some investors nervous when it comes to gravity. |
InternetNews
September 8, 2008
Sean Michael Kerner |
Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
Search Engine Watch
May 6, 2002
Danny Sullivan |
Overture Wins Yahoo, What Will Happen With Google? Overture had a major win last month by extending its initial five-month deal to provide paid listings to Yahoo for an additional three years. In addition, Overture's being named Yahoo's exclusive paid listings provider may impact Google's editorial partnership with Yahoo... |
The Motley Fool
February 14, 2008
Rick Aristotle Munarriz |
Is Google Lying Again? Is Google spurning Yahoo!'s business? Don't believe it. |
Search Engine Watch
May 14, 2008
Kevin Ryan |
Google's Superiority Complex In the end, is Google's search advertising system better than Yahoo's, or are they just monetizing better? It sounds like a little bit of both, but we shouldn't count Yahoo out. |
The Motley Fool
October 20, 2006
Rick Aristotle Munarriz |
Google Nails It, Again The search giant bucks the trend by setting it. As it has typically done in the past, Google is following a lackluster report from its rival with a blowout quarter of its own. |
Search Engine Watch
May 18, 2004
Danny Sullivan |
Yahoo Reawakens The Paid Inclusion Debate Yahoo drew widespread criticism for new paid inclusion programs launched in March. What is Yahoo doing? How does it impact the advertiser and searcher? Are there changes Yahoo should be making? The first in a series of articles looking at paid inclusion. |
The Motley Fool
August 23, 2005
Rick Aristotle Munarriz |
It Takes an iVillage Yahoo! lands a major content distributor in its marketing battle against Google. |
The Motley Fool
February 4, 2008
Rick Aristotle Munarriz |
You Can't Fool This Fool, Google Google is complaining about Microsoft's possible acquisition of Yahoo!, but in reality the company may have much to gain from the potential merger. |
InternetNews
January 9, 2006
Sean Michael Kerner |
Yahoo Leads in Toolbar Searches Though it continues to fall behind Google in other categories, Yahoo currently holds the lead for the most toolbar searches, but only by the thinnest of margins. |
The Motley Fool
April 4, 2006
Alyce Lomax |
Yahoo! Finance Uses Users Some Yahoo! shareholders may have reacted with dismay when Google released its Google Finance beta. Now user feedback is part of an enhanced Yahoo! Finance discussion board beta. |
The Motley Fool
February 1, 2008
Mac Greer |
Fool Video: Does Microsoft Plus Yahoo! Equal Google? Doe Microsoft + Yahoo! = Google? Or does Microsoft + Yahoo! = AOL - Time Warner? These questions are discussed in this video. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
The Motley Fool
April 6, 2006
Alyce Lomax |
Dueling Fools: Yahoo! Bull Rebuttal Despite Google, Yahoo! is still a company to shout about. Investors, the Internet giant retains many competitive advantages, beyond even its well-known Internet brand. |
The Motley Fool
February 4, 2008
Mac Greer |
Fool Video: Sour Grapes for Google? Is the price right for a Microsoft acquisition of Yahoo!? Would Yahoo! give Microsoft an unfair advantage over Google? Will Yahoo! be to Microsoft what AOL was to Time Warner? These questions are discussed in this video. |
Search Engine Watch
November 17, 2008
Frank Watson |
Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't. |
Search Engine Watch
January 23, 2009
David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
The Motley Fool
October 16, 2006
Rick Aristotle Munarriz |
Buy Google, Sell Yahoo! Two bellwethers are ringing loud this week. Investors, choose your favorite. It's not as simple as picking the stock that is growing substantially higher and trading at a lower forward earnings multiple. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
The Motley Fool
June 26, 2007
Mac Greer |
Fool Video: Too Late to Buy Google? Shares of Google hit a new high. Is it too late to buy? |
InternetNews
April 9, 2008
Kenneth Corbin |
Yahoo Acquires More Web Analytics Yahoo's latest ad-tech buy is aimed at improving analytics tools for advertisers. |
Search Engine Watch
April 2, 2003
Danny Sullivan |
Search Privacy At Google & Other Search Engines This article examines what Google and other search engines record about your searches. |
InternetNews
February 5, 2008 |
Regulators Would Watch Any Google-Yahoo Tie-up Following Microsoft's bid for Yahoo, a separate alliance with Google could be renewed under FTC scrutiny. |
The Motley Fool
May 25, 2007
Mac Greer |
Fool Video Take: Time to Buy Google? Is now the time to own a piece of the dominant search giant? |
The Motley Fool
March 21, 2005
Rick Aristotle Munarriz |
Mr. Softy's Hard Sell Microsoft unveils its paid search product. Surprisingly enough, it's more than just a copycat. It's a much better plan than the market is giving it credit for. |
The Motley Fool
August 10, 2004
Tom Taulli |
Yahoo! the First Winner in Google IPO Yahoo!'s once-questioned acquisition of Overture appears to have been a huge coup. The company was clearly in a position of strength and was not shy in exacting a great deal. |
CRM
May 2011
Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
InternetNews
May 22, 2006
Nicholas Carlson |
Stats Say Google Losing Something Google increased its search dominance in April, but remains well behind Yahoo's news, mail, finance and maps service. |
InternetNews
February 28, 2005
Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
