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CRM
April 22, 2015
Maria Minsker
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. mark for My Articles similar articles
CRM
October 20, 2014
Maria Minsker
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. mark for My Articles similar articles
CRM
December 12, 2013
Maria Minsker
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. mark for My Articles similar articles
CRM
August 10, 2015
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. mark for My Articles similar articles
Search Engine Watch
December 13, 2010
Nathan Linnell
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. mark for My Articles similar articles
PC Magazine
April 19, 2006
Matthew D. Sarrel
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. mark for My Articles similar articles
CRM
July 2010
Juan Martinez
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. mark for My Articles similar articles
CRM
December 4, 2013
Capgemini and Pivotal Partner on Big Data and Analytics Solutions The partnership between Capgemini and Pivotal will focus on co-innovation, the first area of focus is the 'Business Data Lake,' a new approach to data access and analytics. mark for My Articles similar articles
Pharmaceutical Executive
October 1, 2008
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. mark for My Articles similar articles
Search Engine Watch
January 19, 2009
Ron Jones
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. mark for My Articles similar articles
CRM
November 2012
Leonard Klie
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. mark for My Articles similar articles
CRM
October 2015
Leonard Klie
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot mark for My Articles similar articles
New Architect
September 2002
Elizabeth Fulghum
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. mark for My Articles similar articles
InternetNews
August 26, 2010
Deloitte Finds Shortfall in Business Analytics Despite the steady proliferation of business analytics and intelligence technology, a large portion of technology firms and other companies are still housing information in separate buckets, according to a new survey from Deloitte. mark for My Articles similar articles
Search Engine Watch
August 24, 2009
Ron Jones
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. mark for My Articles similar articles
CRM
July 25, 2013
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. mark for My Articles similar articles
CRM
August 6, 2013
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. mark for My Articles similar articles
CRM
May 2011
Paul Hyman
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. mark for My Articles similar articles
CRM
June 21, 2012
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. mark for My Articles similar articles
CRM
August 1, 2007
Colin Beasty
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. mark for My Articles similar articles
CRM
January 2012
Donna Fluss
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. mark for My Articles similar articles
Bank Technology News
May 2011
Shane Kite
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. mark for My Articles similar articles
CRM
June 16, 2010
Juan Martinez
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. mark for My Articles similar articles
CRM
July 1, 2009
Donna Fluss
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. mark for My Articles similar articles
Search Engine Watch
June 23, 2009
Carrie Hill
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? mark for My Articles similar articles
Insurance & Technology
April 15, 2009
Nathan Conz
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. mark for My Articles similar articles
CRM
September 4, 2015
Micheline Nijmeh
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. mark for My Articles similar articles
CRM
June 3, 2015
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. mark for My Articles similar articles
Search Engine Watch
January 26, 2009
Ron Jones
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. mark for My Articles similar articles
InternetNews
December 29, 2010
Software Year in Review: Top BI and Analytics Stories of 2010 Business intelligence and analytics have remained hot even as the rest of the economy has cooled. mark for My Articles similar articles
CRM
October 2013
Maria Minsker
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. mark for My Articles similar articles
Search Engine Watch
November 23, 2009
Ron Jones
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. mark for My Articles similar articles
CRM
April 23, 2015
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. mark for My Articles similar articles
CRM
May 2011
Leonard Klie
Speech Analytics Captures Consumer Sentiment Technologies blend data from different sources, emotional states, and moments in time mark for My Articles similar articles
Search Engine Watch
March 1, 2010
Nathan Linnell
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. mark for My Articles similar articles
CRM
February 2004
Martin Schneider
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. mark for My Articles similar articles
Search Engine Watch
December 28, 2010
Garry Przyklenk
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. mark for My Articles similar articles
CRM
August 22, 2013
Capgemini Launches Elastic Analytics on Amazon Web Services The solution provides end-to-end business intelligence and big data analytics. mark for My Articles similar articles
Insurance & Technology
July 28, 2009
Anthony O'Donnell
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. mark for My Articles similar articles
Search Engine Watch
November 1, 2005
Chris Sherman
Web Analytics, Demystified Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies. mark for My Articles similar articles
CRM
March 2014
Donna Fluss
Speech Analytics Is an Enterprise Change Agent Expanding beyond the contact center is a challenge to overcome. mark for My Articles similar articles
CRM
November 2015
Donna Fluss
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise mark for My Articles similar articles
CRM
November 2014
Donna Fluss
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. mark for My Articles similar articles
CRM
April 2014
Leonard Klie
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. mark for My Articles similar articles
CRM
September 2012
Hamelin et al.
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. mark for My Articles similar articles
Entrepreneur
October 2009
Mikal E. Belicove
Analyzing the Analytics How to make sense of your website's performance data. mark for My Articles similar articles
CRM
November 12, 2012
Judith Aquino
Attensity Rolls Out Analytics Suite for Product Launches The New Product Introduction solution lets marketers track online sentiment around new releases. mark for My Articles similar articles
IndustryWeek
June 23, 2010
Forecasting the Future with Predictive Analytics Instead of using data to understand what just happened, more companies are using real-time data to anticipate what's next. mark for My Articles similar articles
CRM
June 2013
Kelly Liyakasa
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. mark for My Articles similar articles
Search Engine Watch
August 31, 2009
Ron Jones
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. mark for My Articles similar articles