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CRM April 22, 2015 Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
CRM October 20, 2014 Maria Minsker |
Teradata Updates Its Integrated Marketing Cloud New features deliver real-time analytics and help create personalized customer experiences. |
CRM December 12, 2013 Maria Minsker |
Marketo Acquires Insightera, Puts Israel 'on the Digital Marketing Map' Marketo's acquisition means deeper integration for Insightera customers. |
CRM August 10, 2015 |
MindStream Analytics Partners with Lavastorm The partnership will provide analytics software and related consulting services. |
Search Engine Watch December 13, 2010 Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
PC Magazine April 19, 2006 Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
CRM July 2010 Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM December 4, 2013 |
Capgemini and Pivotal Partner on Big Data and Analytics Solutions The partnership between Capgemini and Pivotal will focus on co-innovation, the first area of focus is the 'Business Data Lake,' a new approach to data access and analytics. |
Pharmaceutical Executive October 1, 2008 |
Getting "Engaged" Web analytics is helping a new generation of pharma web sites get engaged. |
Search Engine Watch January 19, 2009 Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
CRM November 2012 Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
CRM October 2015 Leonard Klie |
The Age of Speech Analytics Is Close at Hand The Johnny-come-lately in contact centers is poised to become Johnny-on-the-spot |
New Architect September 2002 Elizabeth Fulghum |
Target Your Content Using the concept of Web page tagging rather than visitor logging, you can track users throughout the site in real time and deliver targeted, personalized information. This review looks at a popular hosted service that combines personalization with email deployment, SiteBrand's InSite. |
InternetNews August 26, 2010 |
Deloitte Finds Shortfall in Business Analytics Despite the steady proliferation of business analytics and intelligence technology, a large portion of technology firms and other companies are still housing information in separate buckets, according to a new survey from Deloitte. |
Search Engine Watch August 24, 2009 Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
CRM July 25, 2013 |
IBM Releases Digital Experience Software The app makes it easier to create and track digital marketing materials. |
CRM August 6, 2013 |
Engagor Launches in the U.S., Secures $2.6 Million in Funding The provider of a real-time customer engagement, social media monitoring, and analytics platform opens a San Francisco office. |
CRM May 2011 Paul Hyman |
Web Analytics: What's Worth Paying For? While some solutions are free, marketers sacrifice time and rich analysis. |
CRM June 21, 2012 |
IBM Launches New Class of Analytics Software IBM has released new predictive analytics software that automatically correlates and analyzes big data to help clients embed hyper-intelligence into every business decision. |
CRM August 1, 2007 Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM January 2012 Donna Fluss |
Speech Analytics in the Voice of the Customer Era A valuable application increases its role. |
Bank Technology News May 2011 Shane Kite |
U.S. Bank to Boost Its Mobile IQ The Minneapolis-based bank is also stepping up its use of mobile data business intelligence to target sales and personalize customer service. |
CRM June 16, 2010 Juan Martinez |
Did Web Analytics Just Become One of IBM's Core Values? The clickthroughs of Web analytics are certainly clicking these days - in more ways than one. |
CRM July 1, 2009 Donna Fluss |
Contact Centers and the Age of Analytics A variety of applications promise revenue generation and cost reduction. |
Search Engine Watch June 23, 2009 Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Insurance & Technology April 15, 2009 Nathan Conz |
IBM Launches Analytics-focused Consulting Practice IBM Has Launched IBM Business Analytics and Optimization Services, a Large Analytics-Focused Practice Within Its Global Business Services Group. |
CRM September 4, 2015 Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
CRM June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Search Engine Watch January 26, 2009 Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
InternetNews December 29, 2010 |
Software Year in Review: Top BI and Analytics Stories of 2010 Business intelligence and analytics have remained hot even as the rest of the economy has cooled. |
CRM October 2013 Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Search Engine Watch November 23, 2009 Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
CRM April 23, 2015 |
AnswerDash Launches New Web Analytics Features AnswerDash Analytics provide instant insight into Web users' behavior. |
CRM May 2011 Leonard Klie |
Speech Analytics Captures Consumer Sentiment Technologies blend data from different sources, emotional states, and moments in time |
Search Engine Watch March 1, 2010 Nathan Linnell |
Measuring Social Media with Web Analytics, Part 1 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two part series. |
CRM February 2004 Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
Search Engine Watch December 28, 2010 Garry Przyklenk |
Web Analytics Year in Review 2010 Web analytics this year became less about focusing on meaningless data reports and more on revenue growth, cost-savings, and improved customer satisfaction associated with data driven decision-making. |
CRM August 22, 2013 |
Capgemini Launches Elastic Analytics on Amazon Web Services The solution provides end-to-end business intelligence and big data analytics. |
Insurance & Technology July 28, 2009 Anthony O'Donnell |
IBM to Acquire SPSS IBM's $1.2 billion bid to acquire the Chicago-based business analytics vendor is expected to close later this year. |
Search Engine Watch November 1, 2005 Chris Sherman |
Web Analytics, Demystified Measurement is a crucial part of a successful search marketing campaign, but understanding and using web analytics tools can be daunting. A new book demystifies the process, showing you how to implement your own effective measurement strategies. |
CRM March 2014 Donna Fluss |
Speech Analytics Is an Enterprise Change Agent Expanding beyond the contact center is a challenge to overcome. |
CRM November 2015 Donna Fluss |
Speech Analytics Is Important to Your Future Analyzing what your customers say to agents can have huge operational benefits across an enterprise |
CRM November 2014 Donna Fluss |
Speech Analytics Is Starting to Make a Difference With skilled analysts behind them, these solutions can enhance the customer journey. |
CRM April 2014 Leonard Klie |
3 Reasons to Boost Your Contact Center's Strategic Value Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate. |
CRM September 2012 Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
Entrepreneur October 2009 Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
CRM November 12, 2012 Judith Aquino |
Attensity Rolls Out Analytics Suite for Product Launches The New Product Introduction solution lets marketers track online sentiment around new releases. |
IndustryWeek June 23, 2010 |
Forecasting the Future with Predictive Analytics Instead of using data to understand what just happened, more companies are using real-time data to anticipate what's next. |
CRM June 2013 Kelly Liyakasa |
Executive Demand for Data Analysis Grows CEOs re-evaluate enterprise roles, strategies to tie analytics to business values. |
Search Engine Watch August 31, 2009 Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |