| Similar Articles |
|---|
 |
CRM
January 22, 2014
Maria Minsker |
B2B Marketing Budgets to Increase by 6 Percent in 2014 Marketers face pressure to justify budget increases with revenue results, a Forrester study shows.   |
CRM
August 1, 2007
Colin Beasty |
Tech Solution: Internet Marketing Solutions Internet marketing solutions from marketing automation vendors are now measuring key performance indicators from business intelligence solutions, Web analytics tools, and cross-channel campaigns to allow companies to optimize online advertising and campaign tracking. |
CRM
October 20, 2011 |
Limelight Partners with Demandbase to Help B2B Marketers Deliver Personalized Web Site Experiences Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor. |
InternetNews
August 8, 2005
Susan Kuchinskas |
New Responsys Release Tightens Focus The e-mail automation company's upgraded platform produces automatic but highly targeted messages. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
CRM
November 25, 2011 |
Emailvision Launches SaaS Campaign Management Solution With Customer Intelligence New product Campaign Commander Enterprise Edition lets marketers deliver more relevant and successful online relationship marketing campaigns. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
CRM
June 17, 2010
Lauren McKay |
Marketo Tries to Make CMOs Merry With the launch of the Marketo Revenue Cycle Analytics product portfolio, the marketing automation player helps marketers prove ROI. |
PHONE+
December 30, 2009
Khali Henderson |
What Are the Primary Agent Business Models? Descriptions of the several types of agents in the telecom industry. |
CRM
July 11, 2014
Scott Vaughan |
Finding the ROI in Media Spending Marketers need to connect investments and processes to gain measurable results. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
CRM
October 2013
Maria Minsker |
Tag Management Gains Traction with Marketers Ninety-four percent call it crucial for customer data integration. |
InternetNews
July 17, 2009 |
Online Marketing Eats Into Traditional Media Social media and mobile marketing are next big sectors for interactive advertising. |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
InternetNews
November 15, 2005
Susan Kuchinskas |
Google, Pheedo Give Away Analytics Growing interest in the analysis of Web site, blog and ad performance reflects a complex marketplace. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
Entrepreneur
December 2005
Kim T. Gordon |
Triple Threat Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps. |
Search Engine Watch
May 8, 2009
Chris Boggs |
Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
CRM
September 2014
Maria Minsker |
Why Marketers Need a Tag Management System TMS solutions track customers' digital journeys so companies can automate appropriate actions. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Pharmaceutical Executive
February 1, 2006
Jere Doyle |
Alternative Media: How to Capture Your Target Consumers' Profile Data Online To better target and keep track of consumers, some pharmaceutical companies have developed online customer-acquisition programs, a marketing approach that identifies consumers who are interested in learning about drug treatments for their specific ailments. |
CRM
December 28, 2012
Atri Chatterjee |
The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level. |
CRM
December 16, 2015
Sam Del Rowe |
True Influence Launches Data-as-a-Service Platform InsightBASE The new platform aims to improve B2B marketing performance by providing insight into online behavior. |
PHONE+
May 19, 2009 |
Thinking Out of the Telecom Box To survive the recession, telecom agents need to take a long, hard look at their businesses. |
Search Engine Watch
February 8, 2007
Kevin Newcomb |
Search Marketing Shows Strength in 2006 SEMPO's annual look at the State of Search Engine Marketing finds that search continues to grow, reaching $9.4 billion in North America in 2006. |
CRM
December 2006
Jessica Sebor |
The BI Tools Bonanza Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear. |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
February 8, 2013
Lou Guercia |
When Marketing Automation Is Not Enough Integrating data is the first step. As we see continued growth in marketing automation adoption, those who strategically integrate its presence with existing marketing assets, will excel and outsell their competitors. |
CRM
November 1, 2005
Colin Beasty |
Business Problem: Decision-Makers Have No Insight Into Marketing Effectiveness Tech Solution: Marketing Campaign Management Software: Aprimo's Campaign Management and Email Marketing... Unica's Affinium Campaign... etc. |
CRM
October 2007
Jessica Tsai |
Are We There Yet? After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go. |
CRM
January 14, 2015 |
Pegasystems Releases New Version of Pega Marketing Pega Marketing delivers significant improvements in personalized customer engagement. |
CRM
November 14, 2014
Samantha Stallard |
5 Tips for Effective B2B Content Marketing Have a strategy that supports your goal. |
CRM
August 26, 2011
Debbie Qaqish |
CRM-Integrated Marketing Automation ROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
September 1, 2005
Colin Beasty |
Required Reading: Life After the 30-Second Spot An interview with author Joseph Jaffe who offers a bold mix of alternatives to traditional advertising and a set of new, revolutionary concepts that advertisers and marketers can follow for years to come. |
CRM
August 1, 2005
Alexandra DeFelice |
Helping Consumers to Swallow Cookies From cookie rejection to new legislation, marketers must clear more and more hurdles to capture customer information. Winning customer trust is key to gaining access to personal information. |
CRM
January 2007
Jessica Sebor |
From Crayons to Calculators The transition marketers have had to make -- from creative souls to metrics mavens -- has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive. |
CRM
September 1, 2006 |
Statistically Speaking A survey of 188 U.S. businesses revealed that 61% of survey respondents have projected some level of increase in IT staff... SMBs worldwide will to spend $11.4 billion on IT security and infrastructure this year... etc. |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
Search Engine Watch
January 25, 2005
Fredrick Marckini |
Integrating Search with Other Marketing Search marketing is still 'stand-alone,' existing largely outside of the traditional marketing mix, but this must change, to address the needs of consumers who are increasingly turning to search to make all types of buying decisions. |
CRM
August 17, 2012
Joe Cordo |
How to Get Value from Big Data Five ways to embrace the information you have. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
InternetNews
January 29, 2008
Kenneth Corbin |
Emma to Deliver Video Marketing to SMBs E-mail marketing firm Emma has a new plan to provide small companies with affordable, professional-quality video campaigns. |
Search Engine Watch
February 8, 2005
Greg Jarboe |
Report: Most Search Marketers are Unsophisticated The majority of search marketers are unsophisticated, despite having worked in the field for two or more years, according to a study by JupiterResearch. |
PHONE+
December 22, 2009 |
How Will the Communications Industry's Indirect Channel Be Transformed in the Next 10 Years? Telecom executives weigh in on what the future holds for the telecom industry. |
Search Engine Watch
April 1, 2008
Noah Elkin |
The Shifting Power of Words Marketers memorable words are not necessarily their own. Increasingly, search terms used by customers provide a window into those customers' wants and desires. |
